Canadeanhttp://www.canadean.com2014-07-22T09:49:33umbracoLatest information from Canadean.enBusy Italians consider ice cream as a relaxation therapyhttp://www.canadean.com/news/busy-italians-consider-ice-cream-as-a-relaxation-therapy/Tue, 22 Jul 2014 00:00:00 GMThttp://www.canadean.com/news/busy-italians-consider-ice-cream-as-a-relaxation-therapy/According to a new report from Canadean, Italian consumers are looking to the creamy texture of ice cream to help relax and unwind after a busy day at the office.

Italians who feel stressed and fatigued after a hard day’s work are sure to have their moods uplifted after experiencing the creamy textures of traditional Italian ice cream. Research firm Canadean found that 22.3% of ice cream consumption is led by the need for a comforting moment, to calm down and forget about the pressures of everyday life. Consumers in Italy often look to restore their inner balance, with simple, yet tasty ice cream products which remind them of happy times and inspire childhood memories.

Taste is not everything in ice cream consumption

Unlike other European countries, where the need for the tastiest treat drives the market, this trend only influences 14.5% of consumption in Italy. Consumers look for ice creams in traditional flavours including; chocolate, hazelnut and coffee, which reduces the stress and acts as recuperation mechanism. Joanne Hardman, analysts at Canadean predicts success for these products: “To boost the competition in ice cream market, Italian manufacturers should produce innovative products targeting consumers who seek to relax. As an example, the Italian market should consider Ben & Jerry’s idea to produce ice cream infused with chamomile tea.”

On-the-go ice cream will be in demand

Due to a growing urbanisation in Italy, busy consumers will continue to enjoy their ice cream for a refreshing moment of relaxation and to escape from the pressures of their working life. To adjust to this booming lifestyle, manufacturers should offer products in on-the-go style tubs with a spoon included, or cones with easy to dispose of wrapping, for consumers to enjoy while being on a break or after work. “Retro and heritage brands will also gain success here, as more Italian consumers look for simple flavours and the creamiest textures to act as a pick-me-up treat and stress reliever,” says Hardman.

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Editor’s notes

These findings are based on the new Canadean report: ‘Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the Italian Ice Cream Market.’

 

Italian Ice Cream

In Italy over a quarter of ice cream consumption is led by the need for a comforting moment, to calm down and forget about the pressures of everyday life.

For further information

Please get in contact if you have any questions to this or other Canadean reports. Contact the Canadean press office on +44 (0) 20 3220 0807 or email press@canadean.com

 

 

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Russia’s older population seek for dairy out of habit rather than health reasonshttp://www.canadean.com/news/russia’s-older-population-seek-for-dairy-out-of-habit-rather-than-health-reasons/Mon, 21 Jul 2014 00:00:00 GMThttp://www.canadean.com/news/russia’s-older-population-seek-for-dairy-out-of-habit-rather-than-health-reasons/Dairy products are a part of traditional food in Russia and have deep roots in consumption patterns, with products such as milk, kefir, sour cream, and cottage cheese being regular part of the diet, says a new report from Canadean.

While one of the main reasons driving Russian dairy market is indulgence, dairy products can boast such age-aligned attributes as calcium for bone strength, protein for muscle mass and maintaining gut health, which match age-aligned needs not just for youngsters, but older consumers as well. Currently, the Russian dairy market offers many products targeted at younger generation; at the same time, there is lack of products specifically targeting those aged 55+, who consume dairy due to the habit rather than health and age-aligned reasons.

Manufactures should emphasise healthy attributes of dairy

According to the International Osteoporosis Foundation, only half of those in Russia with the condition knew that dairy is the main source of calcium, while 36% believe that dairy causes damage for older people. As a result, manufacturers should consider using packaging, advertising, and campaigns to educate consumers about the osteoporosis and dairy’s role in averting it. According to Veronika Zhupanova, analyst at Canadean, “With careful marketing, manufacturers should encourage older consumers to increase frequency of dairy consumption as a part of healthy and active life-style.” Moreover, age imposed needs motivate 15.6% of total dairy consumption of $15.4bn market. However, if the manufacturers can communicate the importance of dairy in old consumers’ diets, the influence is likely to increase.

The importance of Vitamin D will increase

However, consuming rich in calcium dairy may not be enough as calcium requires vitamin D to facilitate its absorption. A significant proportion of Russia’s territory, especially in the north, has low insolation in winter, which puts its population at risk of lack of vitamin D. To prevent this, manufacturers should launch dairy products rich both in calcium and vitamin D. As an example, Russian manufacturer Valio launched ProFeel range of Yoghurt Shakes which contain vitamin D and less sugar, and are targeted at consumers who lead a healthy lifestyle. According to Zhupanova, “Producers will benefit from launching seasonal editions, providing they educate consumers about the necessity of diet change during winter-time.”

 

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About this report

 

These findings are based on the new Canadean report: ‘Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the Russian Dairy Food Market.’ 

Russian Dairy

Currently, older Russian consumers are turning to dairy out of habit rather than specifically to help manage health changes related to the aging process, such as osteoporosis.

For further information

Please get in contact if you have any questions to this or other Canadean reports. Contact the Canadean press office on +44 (0) 20 3220 0807 or email press@canadean.com

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Are insects the superfood of the future?http://www.canadean.com/news/are-insects-the-superfood-of-the-future/Fri, 18 Jul 2014 00:00:00 GMThttp://www.canadean.com/news/are-insects-the-superfood-of-the-future/Insects are being touted as the healthy, sustainable food source of the future, but will consumers be willing to dine on bugs? Canadean asked 2000 UK consumers.

Insects are predicted by many to be the superfood of tomorrow and are already popular in fine dining or as a novelty among more adventurous consumers. But will they be able to move beyond a foodie fad and be embraced by the average consumer? The European Union thinks so: it has offered member states US $3 million to research the use of insects in cooking. Similarly, the United Nations' Food and Agriculture Organisation has published a list of almost 2000 edible insect species. With 40 tonnes of insects for every human on earth, insects are an abundant, sustainable food source that is rich in protein, iron and calcium and low in fat and cholesterol. However, they may prove a hard sell among more squeamish consumers. According to Canadean’s survey, 65% of consumers say that they would not be willing to try foods made from processed insects.

Marketing will be key in convincing consumers

A major obstacle to insect eating is palatability. Canadean research finds that consumers who are given detailed, flavour-focused product descriptions are more likely to consider eating insects, with 46% saying they would be willing to try them.  In comparison only 35% are considering trying insects when they are given minimal information about products. The way the insect-derived product is presented and marketed will be key in convincing consumers to give insects a try. According to Catherine O’Connor, senior analyst at Canadean, “Processed insects will be an easier sell than products where consumers can see the insects in front of them. To get past the disgust barrier, insect-derived foods must have a strong visual appeal and not be recognisably bug-based.”

Another way to boost the appeal of insect-derived foods is linking them in flavour and design to cultures where insect eating is more common, such as Africa and south-east Asia. Canadean’s survey finds that 6% of consumers who are willing to try insects would only eat them as part of a foreign cuisine. Moreover, receptiveness to insect-derived foods was higher among those who described themselves as eager to enjoy food from different cultures, with 51% of them willing to try insects. O’Connor explained, “Overall, these findings show that marketers of insect-derived foods will have to work carefully to convince consumers that insects can be a part of their diet. However, the interest is there, especially among those who are hungry for new and exciting food experiences.”

 

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Editor’s notes

 

  Cricket Flour

Chapul’s Thai bar claims to offer a reviving and delicious mix of cricket flour, coconut, ginger and a tangy hint of lime.

 

Grasshoppers

London food start-up Ento creates healthy and sustainable foods using edible insects.

 

  Ant Tart

Denmark’s Noma serves beef tartar and ants as a culinary treat.

For further information

Please get in contact if you have any questions to this or other Canadean reports. Contact the Canadean press office on +44 (0) 20 3220 0815 or email press@canadean.com

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Amending trademark rights in Russia will open doors for smaller food manufacturershttp://www.canadean.com/news/amending-trademark-rights-in-russia-will-open-doors-for-smaller-food-manufacturers/Wed, 16 Jul 2014 00:00:00 GMThttp://www.canadean.com/news/amending-trademark-rights-in-russia-will-open-doors-for-smaller-food-manufacturers/The Federation Council in Russia is set to amend the Civil Code to grant the equal rights to manufacturers who wish to use product images on their packaging. This will not only create wider opportunities for new brands, but will  cause a shift in market trends among Russian consumers, claims a research firm Canadean.

According to Izvestia, Russia’s Federation Council plans to amend the intellectual property protocol by protecting local producers against companies with registered trademarks using similar branding. Currently manufacturers with exclusive trademark hold the right to refuse market entry to competitor’s products, demand to withdraw already produced goods, and seek compensation for any damage done. As an example, the owner of Elizaveta brand registered crisp bread as a part of its trademark, and sued its competitors whose products’ featured similar images of  crisp breads on the package.”

Changes to be beneficial for both consumers and brands

Research firm Canadean predicts that the new amendments proposed by Russia’s Federation Council, if acquired, will certainly change the FMCG markets rules in Russia. This will create better conditions for smaller businesses and new entrants. However, the number of companies taking inspiration from each other is set to increase, and more consumers will shift from the original label to a different manufacturer. According to Veronika Zhupanova, analyst at Canadean, “This is highly likely to work well for the consumers, as increased competition can lead to a greater array of choice allowing consumers to choose products that align specifically with their needs.”

Manufacturers will have to take an innovative approach

To counteract this, manufacturers would need to adjust their marketing strategies and increase consumer’s connection with the brands. For example, food and drink manufacturers can do that by underlining quality of the ingredients and how they will benefit consumers, such as highlighting superior taste and functional benefits to stave off competition. “This will push aside already established FMCG brands, who have started to get comfortable in innovating further the formulation and positioning of their products, and create new and more engaging advertising campaigns, attracting consumers and strengthening their connection to the brand,” Zhupanova comments.

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Editor’s notes

 

These insights are based on the article “Companies soon not to be allowed to register the images and product categories” published on 4 July 2014 by Izvestia. To read a full article go to http://izvestia.ru/news/573344.

 

Crisp Bread

The owner of Elizaveta brand registered crisp bread as a part of its trademark, and sued its competitors whose products’ featured similar images of  crisp breads on the package.

 

For further information

Please get in contact if you have any questions to this or other Canadean reports. Contact the Canadean press office on +44 (0) 20 3220 0818 or email press@canadean.com

 

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Barista-style machine makes tea exciting againhttp://www.canadean.com/news/barista-style-machine-makes-tea-exciting-again/Tue, 15 Jul 2014 00:00:00 GMThttp://www.canadean.com/news/barista-style-machine-makes-tea-exciting-again/Sharp’s tea espresso machine makes  tea exciting again, while also attracting health-seeking consumers, who spent over US $3.5 billion in the search for healthy tea in 2013.

Launched in Japan in 2014, Sharp’s Healsio Ocha Presso offers a new and fun way of preparing tea. The machine’s modern design – reminiscent of the booming barista culture in the coffee market – will appeal to younger urban consumers who are looking for exciting drinks. Catherine O’Connor, senior analyst at Canadean, says: “Tea’s popularity suffers among younger consumers with some seeing it as a boring and old-fashioned drink.” Those aged 34 and under make up 52% of the global population, however they are only responsible for 42% of tea consumption. This shows that manufacturers need to come up with new and lively ideas to make tea appeal to the young. O’Connor adds: “Retailing at over $200, Sharp’s machine would be an expensive way to target the casual consumer. However, it does provide an innovative example of how tea can be positioned as an exciting alternative to coffee.”

Tea’s health benefitsan opportunity for functional drinks?

Besides its fashionableness, the machine’s slow grinding mechanism also boosts health benefits, as it prevents the loss of fibre and catechin antioxidants from tea leaves. Tea is one of the number one products that consumers look to for health benefits, with almost one in every five cups drunk for this reason. Consumers regularly drink tea to help with a variety of medical issues, ranging from helping with weight loss and mental alertness to cancer, heart disease and high cholesterol. O’Connor explains: “High confidence in tea’s ability to improve health means that consumers will be more trusting of the health claims of functional drinks that use tea as a base than they might be of other offerings. Combined with the growing global interest in the medical benefits of products from the East, the market for tea is likely to grow in the future. This is especially true  for brands that can recapture the interest of younger consumers.”

 

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Editor’s notes

 

Sharp Tea Machine

 

Sharp’s Healsio Ocha Presso offers tea drinkers a health boost in a barista-style design.

For further information

Please get in contact if you have any questions to this or other Canadean reports. Contact the Canadean press office on +44 (0) 20 3220 0815 or email press@canadean.com

 

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Japanese cosmetics brand launches beauty salon store for kidshttp://www.canadean.com/news/japanese-cosmetics-brand-launches-beauty-salon-store-for-kids/Tue, 15 Jul 2014 00:00:00 GMThttp://www.canadean.com/news/japanese-cosmetics-brand-launches-beauty-salon-store-for-kids/Shiseido Japan are investing in beauty salons for children, opening a store for their youngest consumers this month in Hyogo followed by another in Tokyo in October.

Shiseido is investing in getting consumers interested in cosmetics at an early age through the launch of beauty salon stores for children in Japan this summer. The company’s beauticians will offer an in-store make-up camp, as well as skincare and nail care lessons. This is not the first time the company has turned their attention towards their youngest consumers, having already run interactive tutorials for children on their website. According to Catherine O’Connor, senior analyst at Canadean, “Shiseido’s move illustrates that while aging populations across the globe are causing many brands to shift their focus to the needs of older consumers, younger demographics also present opportunities.”

Kids consume one in every six cosmetics products

Shiseido’s initiative targets a growing global consumer-base of children, where even the youngest consumers are proving increasingly interested in cosmetics products. Kids aged nine and under are responsible for 9.5% of makeup and skincare consumption globally. Not far behind are ten to fifteen year olds who are responsible for 7.1%. Combined, their consumption was worth over US $13.8 billion globally in 2013 and this figure is set to hit $18.1 billion by 2018. O’Connor says: “To encourage parents to buy products for their children, brands need to present offerings that are specifically formulated for the young. In our survey parents reported that finding age-appropriate products was key when buying cosmetics products for their kids, driving over a third of the overall consumption.” O’Connor adds: “Parents also said that their kids favour products that offer individuality, making personalised products a way through which brands can meet the needs of the young.”

However, brands will have to be careful with the ways in which they target children: “Cosmetic products for youngsters must be positioned around concepts such as having fun, teaching children to take care of their skin and allowing them to express their individuality.” O’Connor continues: “Marketers must be careful not to promote their ranges in ways that could encourage self-image issues among the young or teach them that physical beauty is a goal they must aspire to.”

 

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Editor’s notes

Kids Cosmetics

 

Kids enjoy fun and personalised cosmetics products the most, as they give young consumers more space to express their individuality.

For further information

Please get in contact if you have any questions to this or other Canadean reports. Contact the Canadean press office on +44 (0) 20 3220 0815 or email press@canadean.com

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Spain’s older consumers favour indulgent and luxurious confectioneryhttp://www.canadean.com/news/spain’s-older-consumers-favour-indulgent-and-luxurious-confectionery/Mon, 14 Jul 2014 00:00:00 GMThttp://www.canadean.com/news/spain’s-older-consumers-favour-indulgent-and-luxurious-confectionery/Manufacturers need to switch to premium products, as mature consumers are increasingly health-conscious and save confectionery for the occasional treat, finds news report from Canadean.

When it comes to their confectionery choices, indulgence reigns supreme among older consumers. A recent report from Canadean reveals that the desire for indulgence motivates over two thirds of confectionery consumption among consumers over the age of 55 in Spain, who look to confectionery for treating. However, consumers over the age of 55 only enjoy 148 confectionery items per year. This is quite low compared to teenage consumers aged between 10 and 15 who enjoy 245 occasions per year.

Older consumers increasingly health-conscious 

Older consumers often become increasingly health conscious with age and plan to abstain from high calorie and sugar rich options. As consumers mature, they look for more functional products to meet their age-related needs in categories such as dairy. At the same time they reduce their intake of inherently unhealthy products such as confectionery, saving pralines, chocolates and candy bars for the occasional treat. However, when the need for indulgence takes hold, they forget about health concerns and opt for the most decadent options available.

Manufacturers need to promote decadent flavours

Brands can encourage older consumers to treat themselves and trade up to more premium options by promoting the most decadent flavours and textures. Dark chocolate is the preferred ‘healthier’ confectionery option, due to claims that it is beneficial for heart health and helps improve cognitive function. Joanne Hardman, analyst at Canadean, says: “Products with new and luxurious flavours will be most popular, including both sweet and savory combinations such as Lindt's pomegranate and chili chocolate. Promoting functional benefits can help make consumers fell less guilty about their sugary treats, whilst still offering premium experiences which enhance moments of relaxation.”

 

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Editor’s notes

All market insights from this press release are based on Canadean's report 'Consumer Trends and Analysis: Understanding Consumer Trends and Drivers of Behavior in the Spanish Confectionery Market.'  

Lindt Chocolate 3

 

 

Lindt's dark mousse chocolate with the flavour "pomegranate and chili" is a good example of combining sweet and savoury tastes successfully in confectionery. 

For further information

Please get in contact if you have any questions to this or other Canadean reports. Contact the Canadean press office on +44 (0) 20 3220 0815 or email press@canadean.com

 

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US consumers prioritise indulgence in ice cream consumptionhttp://www.canadean.com/news/us-consumers-prioritise-indulgence-in-ice-cream-consumption/Fri, 11 Jul 2014 00:00:00 GMThttp://www.canadean.com/news/us-consumers-prioritise-indulgence-in-ice-cream-consumption/When it comes to their choice in ice cream, consumers in the US favour indulgence over anything else, and look for the most decadent flavours to fulfil this need.

A recent report from Canadean has revealed that the desire to indulge motivates 47% of ice cream consumption in the US as consumers want to treat themselves with novel flavours and creamy textures for the tastiest experience. The need for indulgence is most prevalent in the consumption of impulse ice creams such as packaged cones or ice cream sandwiches, where it motivates half of consumption, at 50%. As a result, consumers see this category as an indulgent treat which offers escapism.

Consumers put health concerns aside when it comes to their choice of ice cream

Health has little influence on the consumption of ice cream in the US. Consumers looking for the creamiest and sweetest ingredients will often turn to products that are inherently unhealthy. Consumers disregard any concerns about health when it comes to consumption, with ice cream being perceived as a treat or reward during consumers busy lives.

Health-conscious consumers will either avoid ice cream completely or reduce their consumption, opting for healthier food categories to consume. When they do indulge, they will look for decadent products and moderate their consumption, choosing smaller portion sizes which reduce the guilt factor.

Consumers can be persuaded to trade up to luxury ice cream products

Consumers in the US like to feel they are getting good value for money from their ice cream choice, whether they are trading up or down. However, manufacturers should remember that the primary reason for consumption is the desire to indulge, and consumers fear that cheaper products may involve a trade-off of taste – a sacrifice they are not willing to make. On the other hand, manufacturers should focus on creating products with a unique taste to satisfy the consumers. For example, Walls introduced vanilla ice cream with Marc De Champagne sauce in a silver chocolate casing, which offers luxury indulgence.

According to Joanne Hardman, Analyst at Canadean: “Manufacturers should extend their portfolios to offer premium products to meet the demand for luxury indulgence, combining sweet and savoury flavours such as the heat of chilli or a soft hint of elderflower, and sorbet textures for those consumers looking for more novel experiences at home.”

Editor’s notes

These findings are based on the new Canadean report: ‘Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the US Ice Cream Market.’ 

The -Pistachio -White -Dolce -Gabbana -Magnum -bar

Magnum and Dolce & Gabbana together launched a new ice cream under the famous Magnum brand. The white chocolate, vanilla, and pistachio ice cream comes packaged in an elaborate design from the famous fashion house.

For further information

Please get in contact if you have any questions to this or other Canadean reports. Contact the Canadean press office on +44 (0) 20 3220 0818 or email press@canadean.com

 

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Indian ice cream market on the risehttp://www.canadean.com/news/indian-ice-cream-market-on-the-rise/Tue, 08 Jul 2014 00:00:00 GMThttp://www.canadean.com/news/indian-ice-cream-market-on-the-rise/India is the most rapid growing ice cream market globally, with ice cream treats fast becoming a part of Indian culture. Indian consumers are turning into regular patrons of ice cream parlours, helping to fuel greater interest in packaged offerings in the country. According to a new report by Canadean, consumption of ice cream for each person in India was the lowest across major global markets in 2013, but is set to rise fast as consumers come to associate ice cream with fun experiences shared with friends and family.

India’s perception of ice cream is changing

Traditionally the Indian ice cream market has been dominated by the impulse category, with consumers seeing ice cream as an occasional treat for the hot summer season. However, the growth of ice cream parlour culture in India is causing this perception to change, which leads to more Indians enjoying their ice cream throughout the year and a greater demand for take-home products. As a result,  Indian consumers’ desire for fun sharing occasions will cause sales of take-home ice cream to rocket, growing at a compound annual growth rate of 15.5% from 2013-2018. According to Catherine O’Connor, Senior Analyst at Canadean: “Buoyed by rising disposable incomes, increasing home-freezer ownership, and the growing reach of cold-chain distribution pathways in the country, the time is now for the Indian ice cream market.”

Recreating the fun of the ice cream parlour at home

Ice cream parlours are a booming business in India, and this popularity is making its way to retail. “Manufacturers of packaged ice cream can tap into the popularity of the parlour by presenting fun products for sharing occasions, as well as ice cream party kits that allow consumers to add their own toppings to products, creating a fun, novel experience for all the family to enjoy together”, says O’Connor.  

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Editor’s notes

These findings are based on the upcoming Canadean report: ‘Understanding Consumer Trends and Drivers of Behaviour in the Indian Ice Cream Market.’ 

Ice Cream

Amul – the biggest player in India’s ice cream market, extended their take-home range to include fun flavours such as Chocolate Passion, Fruit 'n Nut Fantasy, and Alphonso Marvel in 1.25l, 1.5l, and 2.2l sizes.

For further information

Please get in contact if you have any questions to this or other Canadean reports. Contact the Canadean press office on +44 (0) 20 3220 0818 or email press@canadean.com

 

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Grolsch’s beer in a jar: A new experience for lager drinkershttp://www.canadean.com/news/grolsch’s-beer-in-a-jar-a-new-experience-for-lager-drinkers/Tue, 08 Jul 2014 00:00:00 GMThttp://www.canadean.com/news/grolsch’s-beer-in-a-jar-a-new-experience-for-lager-drinkers/Grolsch is launching a new way of drinking lager in Romania – ‘The Jar’. The novel and creative packaging will attract experience-seeking consumers and build on the popularity of mason jars on-trade, Canadean predicts. 

Grolsch launched a new creative way of drinking beer in Romania – ‘The Jar’. The launch of ‘The Jar’ is well-timed, building on the popularity of mason-jar presentation in trendy bars and cafes. ‘The Jar’ elevates Grolsch’s beer to a premium, craft drinking experience for consumers. Catherine O’Connor, senior analyst at Canadean predicts success for the new packaging: “We can see consumers in other markets clamouring to get their hands on this novel design.” 

Novel packaging prompts re-use and brand loyalty

According to Canadean, consumers are more likely to retain and re-use innovative product packaging like ‘The Jar’, adopting the stylish, unique design into their glassware. Such designs also drive repeat purchases and bulk-buys as consumers look to collect a set for their cupboards. O’Connor says: “Grolsch’s ‘The Jar’ will boost brand loyalty long-term. Consumers feel more connected to brands that have a presence in their home, with novel branded glassware acting as a memory aid and thirst generator.”

Lager drinkers are experience-seekers

Canadean's data shows that lager drinkers are on the lookout for new experiences, with this desire prompting almost 14% of consumption in the lager market. Products that can offer something unique to consumers will experience success, whether this is by flavour innovation or novel packaging. O’Connor adds:  “There is a real growth opportunity for brands which can offer consumers a drink that is also a conversation starter. With consumers spending US $40 billion a year on beer that offers new experiences, the market is ripe to target.”

 

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Editor’s notes

The Jar

'The Jar' - Grolsch's creative packaging idea for fun-loving experience-seekers. 

For further information

Please get in contact if you have any questions to this or other Canadean reports. Contact the Canadean press office on +44 (0) 20 3220 0818 or email press@canadean.com

 

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