Canadeanhttp://www.canadean.com2014-10-29T11:48:32umbracoLatest information from Canadean.enUK wants personalised online shopping experience, 29 Oct 2014 00:00:00 GMT consumers want more online stores to remember certain aspects of their online navigation, a new Canadean survey finds. Realising that shoppers no longer wish to be pigeonholed into homogenous groups will be a challenge and opportunity for e-commerce.

According to the survey, over half of all consumers expect online retailers to remember their past purchases, followed by nearly a third (32%) of consumers wanting online retailers to recall the items that they have previously viewed. Another third (31%) of consumers wish for a personal shopping experience that notifies them when their favourite items go on sale. Over a quarter (27%) of consumers want VIP treatment in the form of appreciation gifts. Moreover, 43% of British consumers want retailers to know exactly how long they have been an online customer. 

Thomas Delaney, analyst at Canadean, says: “Consumers do not want to be seen as a monetary unit of commerce when they are spending money online. Instead, they want to be remembered, even if it’s as insignificant as a personalised welcome message when they return to the site or app.” However, shoppers do not want retailers to have too much information either, with only 6% of consumers thinking it is a good idea for online retailers to track promotional material they received via email.

The era of social commerce

According to Canadean, Express is one online retailer that offers a more targeted and personalised shopping experience. The retail and fashion brand’s online social media presence provides daily fashion inspirations, online coupons, discount codes and competitions. Combined with clean and efficient online navigation and payment methods, Express is among the most innovative online retailers in the market. 

Delaney says: “In 2015 online retailers need to move to a platform which bridges the gap between global brand awareness and the romanticised notion of a local retailer that remembers the names, faces, fashion sense and personalities of individual consumers." With 58% of the UK population owning a smartphone, 44% a tablet, and 70% a personal laptop, almost anything can be purchased at the click of a button or the touch of a screen. Delany adds: “Technological innovation has moved e-commerce beyond its troublesome navigation and payment methods of the past and into an era of social commerce.”


 Express Twitter


Followers of Express's twitter account can find offers such as "Shop now and get 40% off women's sweaters, a cozy must-have for you legging-loving ladies" almost daily on their twitter feed.



All numbers used in this text are based on a Canadean survey of 2,000 UK adults, conducted in October 2014. 

Please get in contact if you have any questions to this or other Canadean data. Analysts are available to comment. Contact Verena the Canadean press office on +44 (0) 207 936 6713 or email

Parents move to get on-the-go dairy products, 29 Oct 2014 00:00:00 GMT of dairy products is increasing among British consumers, and kids’ development remains a key growth driver. In particular, there are opportunities to target busy parents with on-the-go dairy products such as milk or yoghurt, says new report from Canadean.

UK consumers are increasing their demand for dairy products, and according to a new report from Canadean, the overall UK dairy market volume will grow at a CAGR (compound annual growth rate) of 1.8% up to 2018. Butter, milk and yoghurt are the fastest rising categories.

British children consume milk at least 10 times a week

Many parents in the UK follow the official guidance that kids up to the age of nine need calcium, potassium, fibre, and vitamins from cow's milk as part of their healthy development. As such, the average British child is consuming milk at least 10 times a week and more than three yoghurts a week.  

According to Raquel Perez-Lopez, analyst at Canadean: “Both children and their parents are increasingly busy, with hectic schedules filled with extra-curricular activities and work. This means more convenient dairy products are needed to suit their busy lifestyles. Almost five percent of dairy products consumed by kids and babies are selected because they are convenient. This might appear low, but equates to a GBP£193 million market.” 

Drinkable yoghurt popular for both children and parents

Children are attracted to a product’s appearance, as well as how easy they are to consume. Meanwhile, parents focus is often on the products’ health aspects. Consequently, dairy companies need to provide bright, eye-catching designs that provide on-the-go convenience; while also highlighting the health benefits to appeal to parents.

Between 2013 and 2018 the demand for yoghurt drinks in the UK will grow 30% faster than the demand for standard set yoghurt. According to Perez-Lopez, the category is perfectly suited for children’s lunchboxes. Further opportunities also lie in the milk category: “Sugar-free flavoured milks in individual cartons also meet parents’ need to provide convenient health.”

Kids Dairy

Many parents in the UK follow the official guidance that kids up to the age of nine
need calcium, potassium, fibre, and vitamins from cow's milk as part of a healthy


This information is based on the Canadean report: ‘Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the UK Dairy Food Market.’ Available from the Industry Report Store.

Please get in contact if you have any questions to this or other Canadean reports. Analysts are available to comment. Contact the Canadean press office on +44 (0) 207 936 6713  or email

Baked beans: Anything but a has-bean, 28 Oct 2014 00:00:00 GMT beans are usually perceived as a food consumed among families of lower income households, but with today’s efforts of premiumisation and a range of flavours this is challenging previous perceptions.

A recent Canadean survey finds that 78% of UK households consume baked beans making it the most popular type of canned food,  followed by soup (70%). Traditionally, baked beans were perceived as a meal for lower income households, such as students, but Canadean found that 76% of ABC1 consumers said they like to consume this product.

Heinz diversify as the demand for excitement grows

Despite the ongoing economic uncertainty in the UK, consumers are still brand conscious when it comes to baked beans consumption. Canadean found that  Heinz is still the most established baked beans brand in the UK, with 54% of UK consumers preferring this brand over others. However, store own brands came up second at 17%, showing consumers an emerging acceptance of non-branded alternatives. Joanne Hardman, analyst at Canadean says: “Consumers are traditionally brand loyalists when it comes to baked beans, but rising food costs compared with improving perceptions of store own brands is changing this. Opportunities have arisen for private label brands to extend their product portfolios by offering a more premium product but at a lower price.”

As more than half (55%) of Britons consume beans at least once a week, manufacturers need to offer the consumer something more than the ordinary baked beans product and find ways of reaching out broader audiences. One way to boost the appeal of baked beans is to link them to flavours inspired by ethnic foods. Hardman comments: “The spice trend is constantly evolving in the UK and recently, Heinz started offering their beans in a chilli, curry and barbeque range. This offers a new flavour sensation to the experience seeking consumer and brings excitement to what many consumers perceive to be a bland product.” Heinz also offers their own organic range of baked beans, to cater to the wider, individual needs of UK consumers.

Heinz Fiery Chilli

Heinz Beanz in a Fiery Chilli flavour offers a new experience to consumers.


All numbers used in this text are based on a Canadean consumer survey of 2,000 UK adults, conducted in October 2014. 

Please get in contact if you have any questions to this or other Canadean data. Analysts are available to comment. Contact the Canadean press office on +44 (0) 207 936 6713  or email

UK consumers demand for antibacterial packaging, 28 Oct 2014 00:00:00 GMT packaging that is designed to delay the development of germs and bacteria in canned products is set to become a hit with consumers, a new survey from Canadean reveals. The research finds that over half of Britons are worried about bacteria on the outside of a can more than the presence of dirt and dust, or if it is dented or discoloured.

UK consumers are concerned about the transportation and storage of grocery products. Moreover, there is also a growing concern about the presence of bacteria and germs on everyday items and the impact that it can have on health. According to Canadean, a total of 55% of Britons either say they are “concerned” or “very concerned” about germs on the outside of cans. There is a clear correlation between age and levels of concern, with those aged 18-24 years old the least likely to view bacteria as an issue (49%) and those aged 55 and older the most (63%). Males are more likely to be worried about bacteria (57%) compared to females (53%).

UK consumers are more worried about the presence of bacteria on canned products than signs of dirt on packaging (42%), or dust on a can (32%). When it comes to the presentation of cans, consumers are still more worried about bacteria, but less about the deformation of a can (46%) or if a label is discoloured (48%). It is only if canned food looks like it has been previously opened which makes Britons worry the most (82%). 

According to Michael Hughes, lead analyst at Canadean: “Consumers are becoming more conscious about the distribution and storage of grocery products and the implications this has on the safety and quality of food. As such, there is a clear demand for products that have antibacterial packaging to help reassure consumers. This will be particularly true with products that are purchased on-the-go and from retailers that consumers are unfamiliar with and where they are less confident about the safety and quality of products”.

“Given that older consumers are most worried about the presence of bacteria – which can be linked to a greater level of concern about immunity and maintaining health, the demand for antibacterial packaging will only intensify in the future as society continues to age”, Hughes concludes.


Canadean found that there is a growing concern among Britons about the presence of bacteria on everyday items and the impact that it can have on health.


All numbers used in this text are based on a Canadean consumer survey of 2,000 UK adults, conducted in October 2014. 

Please get in contact if you have any questions to this or other Canadean data. Analysts are available to comment. Contact the Canadean press office on +44 (0) 207 936 6713  or email

‘Health halo’ surrounding protein resonates with UK consumers‘health-halo’-surrounding-protein-resonates-with-uk-consumers/Thu, 23 Oct 2014 00:00:00 GMT‘health-halo’-surrounding-protein-resonates-with-uk-consumers/A new Canadean survey finds that consumers in the UK start acknowledging the importance of eating and drinking products that are high in protein. However, it also reveals that consumers do not have enough protein in their daily diets – a challenge and opportunity for manufacturers. 

According to the survey, 81% of consumers say that they are aware of the importance of having enough protein in their diet. Despite this high awareness, only 44% say that they have the correct daily allowance of protein. Moreover, only 16% of consumers say that they are making more of an effort to seek out food and drink products that are high in protein. 

When those who are seeking out groceries high in protein were asked why they were doing so, the most common reason was “to improve general wellbeing” (44%) followed by “to increase strength” (37%). These general answers show that there is still some unawareness about the specific benefits of the ingredient, such as increased bone density, lower risk of osteoporosis and muscle retention. 

Need for more education about health benefits

While the 25-34 year olds are most likely to try and include more protein (28%), consumers aged 55+ are the least likely (10%). This shows that manufacturers need to educate senior citizens better about the specific health benefits of protein. Manufacturers of products high in protein also have to overcome issues related to taste perception and consumer scepticism, especially when purchasing everyday groceries. Canadean’s data shows that 52% of consumers are sceptical of indulgent products such as ice cream with high-protein claims on the packaging. 

Michael Hughes, lead analyst at Canadean, says: “While protein currently has a 'health halo' surrounding it, more needs to be done to encourage consumers to purchase products high in the ingredient. Manufacturers need to target specific demographic groups – and in particular senior citizens – by educating consumers about the specific health benefits associated with protein and how it can improve their lifestyle.”

Older Consumer Protein

According to Canadean, senior consumers need to be educated about the health benefits of protein, as they are the least likely to adapt a diet high in protein.



All numbers used in this text are based on a Canadean consumer survey of 2,000 UK adults, conducted in September 2014. 

Please get in contact if you have any questions to this or other Canadean data. Analysts are available to comment. Contact the Canadean press office on +44 (0) 207 936 6713  or email

Make-up in Brazil: An obsession with beauty and image, 23 Oct 2014 00:00:00 GMT Brazilian beauty market is growing rapidly – despite Brazil’s receding economy. A new report by Canadean finds that the desire to look beautiful among young Brazilian women is stronger than the recession. 

According to the report, the value of the make-up market in Brazil will increase from BRL 7.1 billion (US$3.2 billion) in 2013 to BRL 13.4 billion (US$5.1 billion) by the end of 2018, despite the downward spiral of the rest of the economy in Brazil, which has been registering negative economic growth in three of the last four quarters. This shows that the Brazilian make-up market is booming – even in times of low consumer confidence and in poorer areas of the country.

The desire to be beautiful

According to Canadean data, the desire to look beautiful is a strong driver behind the growth in the Brazilian make-up market, motivating 21.4% of make-up consumption.  Canadean also finds that the average consumer of beauty products in Brazil is young and female: Brazilian women applied a make-up product 24 billion times in 2013, accounting for 85% of all make-up applications. Moreover, women aged between 16 and 34 carry out 40% of make-up applications. Kirsty Nolan, analyst at Canadean, says: “Young women seek a professional image in the workplace and are more willing to experiment for special occasions. They are also more likely to follow the fashion, regularly changing their make-up look to keep up with the latest trends.” 

Key for success: Direct sales and private label

Selling products directly to consumers away from a fixed retail location is very popular in the Brazilian make-up market. Direct sales provide an enjoyable experience for consumers, as they can take a little time out to browse the catalogue and build a good relationship with their local sales representative. Catalogue order companies such as Avon, Natura and Sephora are leading in direct sales and have also successfully established their own private label brands. Those companies can not only offer consumers a good range of products straight to their door at affordable prices, but they also have more control over profit margins. Nolan says: “International make-up brands need to adopt some of these principles in order to succeed in the Brazilian make-up market. Products need to be affordable and attainable for young women. Effective channels of distribution, such as agreements with established direct sellers or relationships with local shops and salons, are the key to success."

Sephora Private Label

Private label make-up such as Sephora's 'Medium Shopping Bag Makeup Palette', retailing at BRL 99, is particularly popular among young Brazilian women. 



All numbers used in this text are based on Canadean's report ‘Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the Brazilian Make-up Market.’ 

For more information

Please get in contact if you have any questions to this or other Canadean reports. Analysts are available to comment. Contact the Canadean press office on +44 (0) 207 936 6713  or email

Looming price hikes and quality issues mean consumers will take greater notice of declining bee populations, 22 Oct 2014 00:00:00 GMT bee populations will hurt consumers’ wallets

Environmental groups have sounded the alarm about dramatic declines in the population of pollinating bees. Research by the USDA, for instance, says that the number of commercial honeybee colonies has halved over the past 70 years. Concern with bee populations has already led the EU to ban the use of some neonicotinoid pesticides. Meanwhile, brands such as Burt’s Bees and General Mill’s Cascadian Farms have launched initiatives highlighting the dangers facing honey bees.

This is an environmental issue that has the potential to hurt consumers’ wallets. Ronan Stafford, senior analyst with Canadean, says: “As the availability of resources decreases, prices of honey, and many fruit and vegetables, will increase. Alternatively, manufacturers will reformulate to minimise their exposure to ingredients with the most volatile prices, but consumers may fear that these reformulations mean a reduction in quality, driving a preference for more “natural” products, even as they prove more expensive.” 

The number of products positioned around environmental issues will rise

The environmental impact of production process has been largely synonymous with CO2 emissions. However, growing awareness of ecological issues means consumers will reward products that take a wider view of environmentalism.

Bee Free Honee, for instance, is a honey alternative developed in the US and made using organic apples. This provides a product for “those looking for stable pricing against the fluctuating costs of traditional honey due to the decline of the bee population”. The product also caters to other ethical concerns consumers might have, such as being vegan-friendly.

Bee Free Honee

Bee Free Honee is a honey alternative made with organic apples. 



All market insights are based on Canadean’s new report: 'Early Signals: Emerging trends that will drive consumption and product innovation over the next ten years.' Please get in contact if you have any questions to this or other Canadean reports. Analysts are available to comment. Contact the Canadean press office on +44 (0) 2079 366 713 or email

Forget on-the-go: UK uses liquid water enhancers at home, 20 Oct 2014 00:00:00 GMT consumer demand for more adventurous and exciting ways to pep up drinking water has led to an increase in the number of flavoured water enhancers in the market. Manufacturers have primarily positioned liquid water enhancers around on-the-go consumption.

However, Canadean data shows that most UK consumers use liquid water enhancers at home rather than taking full advantage of the on-the-go benefits. The challenge for brands is to ensure the growth of this emerging product by focusing on actual consumer needs instead of applying pre-conceived marketing strategies.

Other findings published in the Canadean white paper include:

  • The different market strategies of the three major UK brands: Robinsons, Oasis and Vitmo
  • Only 44% of consumers are aware of flavoured water enhancers
  • 66% of buyers have been using the product for less than two months
  • 41% think that liquid water enhancers look expensive and 34% assume they can get more servings from a regular bottle of cordial
  • Consumers have health concerns when it comes to liquid water enhancers
  • 30% of survey buyers say they purchase flavoured water enhancers for their children

If you want to receive the full white paper for more information on liquid water enhancers, please get in contact with the Canadean press office on +44 (0) 207 936 6713 or email

Robinsons Campaign

Robinsons 'Squash'd' campaign appeals to the on-the-go consumer. 

Difficulty in opening tinned food will drive demand for alternative types of packaging, 14 Oct 2014 00:00:00 GMT new survey by Canadean finds that one in five (22%) consumers consider tinned food difficult to open. With British consumers spending over £8 billion on the most convenient food products, manufacturers will increasingly adopt easier to open packs such as pouches for vegetables, soups, meat, and fish.

Young adults are most likely to look for an easier to open pack

Of British consumers, 22% find tinned food difficult to open. However, young adults are the most frustrated when it comes to opening their tinned tuna or beans: 28% of 25 to 34 year olds find tinned food difficult to open, compared to 16% of over 55s. Ronan Stafford, senior analyst at Canadean says: “Consumers want instant convenience, particularly young adults looking for a quick lunch or dinner solution. While there’s a minimal amount of time saved between opening a food can, and opening a bag or a pouch, young consumers simply don’t want the hassle of finding a tin opener or struggling with a ring pull.”

Packaging needs to reflect the growing demand for convenience in food markets

In addition to studying consumer perceptions of different packaging, Canadean tracked the influence of different motivators when consumers select what to eat. Across food markets British consumers selected over £8 billion worth of food in 2013 because it was the most convenient product. Stafford adds: “Consumers feel increasingly time-scarce and stressed, which makes 30 seconds saved in the kitchen a big deal. While food cans will remain a staple of supermarket shelves because of their low cost, I expect to see pouches and cartons grow in popularity as an easy to open alternative for office-workers and young families.”

Demand for pouches for ambient fish will almost double between 2013 and 2018

Ambient fish is one category where demand for easy-to-open packaging will drive a shift away from food cans and towards packs such as pouches. Demand for pouches in this market will grow from 8.7 million packs in 2013, to 15.1 million packs by 2018. Stafford comments: “While pouches’ market share will still be niche compared to the share held by food cans, their rapid growth shows how offering a more convenient pack format can revitalise sales among younger consumer groups. Brands such as Heinz and John West have led the way in developing new pack formats for tinned food, others will quickly follow.

Tuna Twist Lime Pepper

New packaging formats by John West, combining ambient fish with sauces, make for a more convenient product sought out by time-scarce and stressed consumer.



Canadean surveyed 2,000 British consumers in October 2014 about their attitudes to packaging in different food categories.

Please get in contact if you have any questions to this or other Canadean reports. Analysts are available to comment. Contact the Canadean press office on +44 (0) 2079 366 713 or email

Consumers still hot for spicy food, 08 Oct 2014 00:00:00 GMT’s analyst Sam Allen comments on the growing popularity of all things spicy, from Nando’s ‘Extra Hot Chicken Breasts’ to Tesco’s ‘Three Chilli Steak Burgers’ and ASDA’s ‘Habenero Chilli Peanuts.'

Sam Allen, analyst at Canadean, says:

The foodservice sector has witnessed a rapid rise in the popularity of international restaurants such as Nando’s, which offer a range of increasingly hot options. This has led to similarly positioned eateries spicing up their menus to meet the growing demand for fiery flavours, with the trend trickling through to retail.”

“The growing popularity of the spice trend is showing no signs of decline, as consumers are continually seeking that next, new fiery flavour. Foodservice outlets have responded by providing menus packed with piquant dishes to test the taste buds of the bravest diners, and FMCG manufacturers are following suit.”

“Tesco created a range of premium ‘Three Chilli Steak Burgers’ infused with jalapeno, habenero and birdseye chilli’s, marketed towards consumers looking beyond the basic beef offerings. ASDA is also offering spicy savoury snacks, such as Habenero Chilli Peanuts. As the demand for heat intensifies across food sectors, cheese, chocolate and even alcohol will succumb to the search for spice.”

“Demand for niche sauces, such as Chillipepper Pete’s ‘Dragon's Blood’ is rapidly increasing, and the number of Co-operative stores carrying the product is set to increase from 450 to 1000 over the coming months. Sainsbury’s and Waitrose are also set to begin stocking the item, along with some specialist spice-infused sausages, highlighting the need for larger manufacturers to respond to consumer demand.”

“Spicy flavours are not only reaching dinner plates, but finding their way into dessert dishes as the desire for spice with your ice-cream grows. Little Baby’s, based in Philadelphia USA, provide a variety of unusual ice cream flavours, such as their Black Pepper Butter Pecan, along with an eye-watering Earl Grey Sriracha combination.”

Little Babys Ice Cream

 Little Baby's offer spicy ice cream in the flavour 'Earl Grey Sriracha.'

ASDA Chilli Peanuts

 ASDA's 'Habanero Chilli Peanuts' offer a crunchy snack with a fiery kick.

Dragons Blood

Niche products such as Chillipepper Pete's superhot sauce 'Dragon's Blood' are on the rise.


Please get in contact if you have any questions to this or other Canadean data. Analysts are available to comment. Contact the Canadean press office on +44 (0) 2079 366 713 or email