Canadeanhttp://www.canadean.com2016-06-24T16:38:03umbracoLatest information from Canadean.enBrexit Will Mean More of the Same for UK Consumer Trends in Grocery, says Canadeanhttp://www.canadean.com/news/brexit-will-mean-more-of-the-same-for-uk-consumer-trends-in-grocery,-says-canadean/Fri, 24 Jun 2016 00:00:00 GMThttp://www.canadean.com/news/brexit-will-mean-more-of-the-same-for-uk-consumer-trends-in-grocery,-says-canadean/The UK’s decision to leave the European Union, also known as Brexit, will cultivate a ‘doubling down’ on current consumer trends in the near-term, according to Canadean.

Right now, financial market volatility means prospects for consumer packaged goods prices and market growth in the UK look, at best, uncertain. Where the value of the pound will level out and how this will affect the worth of the money in British consumers’ pockets is also unclear. Various assessments from the Bank of England, the Institute for Fiscal Studies and the International Monetary Fund place the long-term hit on total annual income at anywhere between £3,000 and £5,000 five years after the UK formally leaving the EU.

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What we can be clearer on is that within the sliding scale between, at best, consumer uncertainty and, at worst, recessionary forces that Brexit will likely cultivate, in the near-term we should arrive at a place that looks pretty close to the post-recessionary environment UK consumers have already adapted to.

The upshot of the above outcome will, in the short-term at least, be a reinforcement of the consumer trends which have dominated over the past few years. Specifically, price consciousness and ‘smart shopping’ have been prevalent, but also these have been countered by occasionally trading up to small indulgencies and luxuries. We can expect consumers to ‘double down’ on these behaviours, in particular ‘smart shopping’ by using vouchers, loyalty schemes and price comparison tools to get the best deal. Clearly technology will play a key role in enabling this.

So where does this leave consumer packaged goods marketers seeking to adjust to the new post-Brexit marketing landscape? Canadean’s view is that those retailers, brands and products which are already effectively targeting these consumer trends are now best placed to deal with the fallout of Brexit. On the flipside, those who have failed to adjust effectively to prevailing consumer trends are likely to fall further behind.

For retail channels, discount retailers and price competition will be continue to be a key feature of UK retail going forward.  For brands, those effectively targeting the right consumption occasions - be they value of indulgence or otherwise orientated - should be well set. However, any product simply hoping to benefit from the recent, generally improving economic circumstances may find themselves out of line with consumer trends and economic headwinds as a result.

Brexit may be a big change, and the impact on companies will be far-reaching as the process progresses, but the keys to targeting consumers in the UK will remain fundamentally similar in the near-future, Canadean concludes.

Notes

For more information

Please get in contact if you have any questions to this or other Canadean reports. Analysts are available to comment. Contact the Canadean press office on +44 (0) 161 359 5822 or email press@canadean.com

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Packaging Companies Set to Invest Heavily in R&D to 2021, but Data Analytics Risks Losing Out, says Canadeanhttp://www.canadean.com/news/packaging-companies-set-to-invest-heavily-in-rd-to-2021,-but-data-analytics-risks-losing-out,-says-canadean/Tue, 07 Jun 2016 00:00:00 GMThttp://www.canadean.com/news/packaging-companies-set-to-invest-heavily-in-rd-to-2021,-but-data-analytics-risks-losing-out,-says-canadean/Packaging companies will substantially increase investment in Research & Development (R&D) over the next five years, meaning an R&D arms race may emerge as companies seek to develop ever more unique and novel pack designs, according to consumer insight firm Canadean.

An industry survey by Canadean has found that industry executives worldwide expect R&D to benefit from the most investment between now and 2021, beating investment in manufacturing equipment and improvements in distribution and logistics. However, packaging companies risk under-investing in data analytics, a crucial tool for ensuring success in new product development.

Canadean’s latest research has found that 36% of packaging executives worldwide expect R&D to benefit from the most investment between 2016 and 2021, compared with 29% who expect manufacturing equipment to have the most investment. Investment in R&D will be particularly high in Asia-Pacific, where 42% of respondents identified it as the key investment area.

Ronan Stafford, Senior Analyst at Canadean, explains: “This demonstrates how crucial it is to offer truly unique, stand-out packaging. With consumer markets becoming increasingly crowded, it is vital that packaging companies are able to offer novel closures, advanced embossing and tooling, and visually striking, lightweight designs.

“Getting products to catch the eye of customers is notoriously difficult, and this is causing packaging companies to become ever more creative in their designs. This means R&D is becoming an increasingly competitive pursuit among packaging companies, and those merely offering standard, traditional designs risk being left behind.”

While R&D will continue apace, the packaging industry risks running behind on data analytics. Canadean’s research has found that by 2021, only 37% of packaging companies expect to have a Chief Analytics Officer, compared with 53% of consumer packaged goods companies.

Stafford concludes: “Tools like eye-tracking technology and cloud-based GPS and Radio Frequency Identification technologies have an important role to play in saving packaging companies money, from initial product design to final delivery at the client’s operations. Having a data champion in the C-suite makes it more likely that companies will benefit as far as possible from these tools. The industry, however, seems lukewarm about giving data this level of importance.”

Notes

Information based on Canadean’s report: Opportunities and Threats to the Packaging Industry in 2021: A Global Executives Survey

For more information

Please get in contact if you have any questions to this or other Canadean reports. Analysts are available to comment. Contact the Canadean press office on +44 (0) 161 359 5822 or email press@canadean.com

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Gourmet Teas in Pouches Will Appeal to Busy Consumers Craving Quality Hot Drinks, says Canadeanhttp://www.canadean.com/news/gourmet-teas-in-pouches-will-appeal-to-busy-consumers-craving-quality-hot-drinks,-says-canadean/Wed, 01 Jun 2016 00:00:00 GMThttp://www.canadean.com/news/gourmet-teas-in-pouches-will-appeal-to-busy-consumers-craving-quality-hot-drinks,-says-canadean/Hot drinks such as tea and coffee are a staple of busy consumers’ lives. However, an apparent lack of time means consumers often turn to “quick” options such as microwaveable products, which are often perceived to compromise on taste. To target those looking for a higher quality on-the-go beverage, brands have started devising novel packaging solutions in order to break the stereotype of convenience-quality trade-off.

14.5% of the total volume of Hot Drinks consumed worldwide are selected because they’re the most convenient product, according to consumer insight firm Canadean.

The company’s report, which features research into convenience hot drinks, finds that the increasing demand for time-saving versions of these products presents an exciting opportunity to benefit from the enduring lack of time consumers face.

Veronika Zhupanova, Analyst for Canadean, says: “A number of on-the-go solutions have already been rolled out to cater to these consumers, such as microwaveable ready-to-drink cups, or sealed cups that simply require hot water, and solid chocolate on a stick that allows consumers to brew their own hot chocolate without the need for a spoon.

“While consumers are on the lookout for more convenient solutions, they often consider them as of a lower quality than their less convenient counterparts. To offset this, manufacturers must market products as of a premium class through top-quality packaging materials, designs, and packaging claims.”

Newly-designed pouch combines luxury quality of loose leaf tea with the convenience of tea bags

Zhupanova continues: “Packaging innovation should be used to enable on-the-go occasions for hot beverage connoisseurs. Manufacturers have to find ways to cater to tea-loving busy consumers either by highlighting quality of tea bags, a technique which has been practiced for a while now, or by coming up with solutions that allow them to enjoy loose tea on-the-go.”

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Recently, Grower's Cup Tea Brewer rolled out a drink in a pouch, described by the manufacturer as offering the freedom “to enjoy a gourmet tea experience regardless of place and situation”. The product is packaged as a stand-up pouch allowing consumers to brew loose tea on-the-go. Additionally, the pouch can be refilled with consumers’ own loose tea, enabling them to save costs without compromising convenience or product taste.

Zhupanova added: “This product represents genuine innovation within the hot drinks market due to its refusal to compromise on quality despite being a convenience product, and its cost-saving, refillable design”.

NOTES

Information based on Canadean’s report:Hot Drinks: Identifying the latest trends for beverage manufacturers in the hot drinks industry

All information correct at time of publication and based on Canadean's research methodology.

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Legislation and Ingredients Will Offer Biggest Cost Threats to CPG Industry by 2021, says Canadeanhttp://www.canadean.com/news/legislation-and-ingredients-will-offer-biggest-cost-threats-to-cpg-industry-by-2021,-says-canadean/Wed, 25 May 2016 00:00:00 GMThttp://www.canadean.com/news/legislation-and-ingredients-will-offer-biggest-cost-threats-to-cpg-industry-by-2021,-says-canadean/Rising ingredient costs and new legislation will be the main barriers to profitability for consumer packaged goods (CPG) companies between now and 2021, according to consumer insight firm Canadean.

The company’s latest report into the greatest threats facing the CGP industry states that manufacturers will spend more time adjusting formulations and labelling to account for legislative changes. In addition, suppliers will face increased pressure from buyers to keep ingredient costs down, and there will be continued interest in lean processes across the supply chain to minimize costs and time of production.

Canadean’s research states that 43% of industry executives believe that the costs of ingredients will rise significantly by 2021. Executives in Asia-Pacific are the most likely to identify ingredients as an area of concern, with 55% believing that ingredient costs will rise significantly over the next five years. The World Bank forecasts that the prices of commodities such as coffee, ground nut oil, palm oil, soybean oil, barley, wheat, maize, and rice will increase significantly between 2016 and 2021.

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Ronan Stafford, Senior Analyst with Canadean, explains: “Rising ingredient costs mean the pressure to stay lean and efficient will only grow. This is good news for ‘big’ data, as the industry will continue to turn to analytics to hunt down any and all inefficiencies in their processes. Suppliers, however, are likely to feel more ambivalent about the news: prices might go up, but so will the pressure from their buyers to get the best possible deal.”

Alongside the concern over ingredient costs, 43% of CPG executives surveyed believed the costs of complying with legislative changes will increase significantly over the next five years. This makes legislation a more expensive threat than the rising costs of hiring experienced staff, or the costs of improving distribution and logistics.

Stafford concludes: “The industry is especially wary of the costs of complying with new food safety acts and laws governing nutritional labelling and marketing claims. This concern is highest in Europe and Asia-Pacific, where governments are signalling an increased willingness to regulate consumer markets.”

NOTES

Information based on Canadean’s report: Opportunities and Threats to the FMCG Industry in 2021: A Global Executives Survey

All information correct at time of publication and based on Canadean's research methodology.

Please get in contact if you have any questions about this or other Canadean reports. Analysts are available to comment. Contact the Canadean press office on +44 (0) 161 359 5822 or email press@canadean.com.

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Asia’s Beverage Market to Experience Unprecedented Growth, Claiming Two-Thirds of Global Incremental Consumption by 2021, says Canadeanhttp://www.canadean.com/news/asia’s-beverage-market-to-experience-unprecedented-growth,-claiming-two-thirds-of-global-incremental-consumption-by-2021,-says-canadean/Thu, 19 May 2016 00:00:00 GMThttp://www.canadean.com/news/asia’s-beverage-market-to-experience-unprecedented-growth,-claiming-two-thirds-of-global-incremental-consumption-by-2021,-says-canadean/Canadean’s latest long-term beverage predictions highlight the increasing volume migration from developed to emerging markets.   

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By 2021 Asia is predicted to contribute two-thirds of global incremental beverage consumption, with China alone responsible for one-third of the additional volume, according to Canadean’s most recent Global Beverage Forecasts report.

Latin America is expected to achieve the second highest incremental volume growth behind Asia, with Brazil the key contributor to the regional increase. The growing importance of the emerging Middle East and North Africa (MENA) markets is strongly highlighted by a forecast incremental volume increase, which is anticipated to be three times that of North America, propelled by burgeoning population growth and demand for soft drinks. The increasing contribution of Africa to the global commercial beverage market can also be evidenced in a predicted volume increment by 2021 that is expected to be double that of East Europe’s. 

Of the top ten highest volume markets in 2021, Canadean anticipates that only three developed markets (the US, Japan and Germany) will feature in the ranking. In 2000, the US and West Europe together accounted for nearly one-third of global commercial beverage consumption, but by 2021 their combined share will have shrunk to 18%.

 

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In terms of the top ten incremental volume providers by 2021, China and India will dominate, followed by Brazil. With the exceptions of the US, Saudi Arabia and Mexico in sixth, eighth and ninth positions respectively, all other markets in this group (Indonesia, Pakistan, Thailand and Vietnam) are Asian. Soft drinks, particularly packaged water and bulk/home and office delivery (HOD) water, will be the primary driver of incremental volume growth across all these markets, underscoring not only the growing global health trend, but also the opportunities offered by the lack of good quality tap water in many emerging markets.

Antonella Reda, Product Development Manager at Canadean, states that: “While many major producers are already focusing on harnessing the volume potential in emerging markets, as developed markets slow, expansion is not without its challenges. Producers will need to continue to invest in infrastructure and distribution efficiencies in order to retain profitability, particularly in poorer and slowing economies, and markets beset by political upheaval and/or legislative challenges. Continued investment in development of innovative drinks and value-added propositions that respond to changing consumer lifestyles and demographic changes at both a global and local level, remain vital to drive both volume and value growth.”

 

NOTES

Information based on Canadean’s report: Global Beverage Forecasts March 2016 ; Comprehensive Topline Analysis of All Commercial Beverages Trends and Forecasts

All information correct at time of publication and based on Canadean's research methodology.

Please get in contact if you have any questions about this or other Canadean reports. Analysts are available to comment. Contact the Canadean press office on +44 (0) 161 359 5822 or email press@canadean.com.

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Appeal of Sophisticated Sodas Goes beyond Alcohol Alternatives, says Canadeanhttp://www.canadean.com/news/appeal-of-sophisticated-sodas-goes-beyond-alcohol-alternatives,-says-canadean/Tue, 17 May 2016 00:00:00 GMThttp://www.canadean.com/news/appeal-of-sophisticated-sodas-goes-beyond-alcohol-alternatives,-says-canadean/The adult soft drinks market is gaining ground as products seek to satisfy a range of consumer needs and behaviours. Sophisticated sodas not only offer an increasingly attractive alternative for consumers who wish to limit their alcohol intake, but also appeal to broader demographics, according to consumer insight from Canadean.           

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The company’s latest report states that alcohol moderation and avoidance is generating interest in premium, non-alcoholic soft drinks to be consumed instead of alcohol, a trend that is witnessed for both everyday consumption and special occasions.

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Indeed, 41% of global alcohol drinkers surveyed by Canadean claim to pay high attention to reducing the amount of alcohol consumed, while 49% say they are conscious of the long-term health impact of drinking too much alcohol.

However, Tanvi Savara, MSc, Consumer Insight Analyst for Canadean, says that the appeal of adult soft drinks stretches beyond those looking to reduce their alcohol intake, and reaches older soft drink consumers seeking sophisticated, upscale offerings that appeal to mature tastes. 

Savara explains: “Consumers value products that are distinct from the mass market and exude superior quality through unique flavours, natural premium ingredients and 'craft' production techniques. Canadean’s consumer research highlights that 56% of consumers globally would like to see more craft-style non-alcoholic beverages.

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“Furthermore, according to Canadean’s Q2 global survey 2015, 62% of carbonated drink consumers experiment with new and unusual food and drink flavours at least occasionally, illustrating willingness to explore sophisticated flavour profiles beyond their comfort zone. Manufacturers can tap into this by including botanicals, investing in product extension and creating contemporary twists to classics.”

The analyst adds that brands are also launching products that replicate flavours and sensory experiences commonly associated with alcoholic drinks.

“Innovation is evolving beyond virgin cocktail blends to more sophisticated nuances by taking inspiration from production techniques and ingredients synonymous with alcoholic drinks. For example, Proper Soda Co.’s Hop Soda in the US claims to contain a blend of hops but without the bitterness associated with an IPA,” Savara concludes.

 

NOTES

Information based on Canadean’s report: Adultifying Soft Drinks; Capitalizing on rising adult demand for non-alcoholic beverages

All information correct at time of publication and based on Canadean's research methodology.

Please get in contact if you have any questions about this or other Canadean reports. Analysts are available to comment. Contact the Canadean press office on +44 (0) 161 359 5822 or email press@canadean.com.

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Daypart Targeting and Protein Power Headline Key Trends in Dairy, says Canadeanhttp://www.canadean.com/news/daypart-targeting-and-protein-power-headline-key-trends-in-dairy,-says-canadean/Thu, 21 Apr 2016 00:00:00 GMThttp://www.canadean.com/news/daypart-targeting-and-protein-power-headline-key-trends-in-dairy,-says-canadean/Daypart targeting, in which brands pitch products for consumption at particular times of the day, and high-protein products are two of the key trends currently making a major impact on the dairy sector, according to a recent report by Canadean.          I Stock _000042960708_Large

The report is aligned to Canadean’s TrendSights framework that has been conceptualized to identify 63 trends shaping consumer behaviour and innovation landscape across Fast-Moving Consumer Goods (FMCG). Analysis in the report is based on Canadean’s in-house consumer research that includes responses from over 50,000 consumers across 47 countries globally.

These findings were part of the discussion at the Dairy Innovation Summit in Amsterdam on 13-14 April 2016, which saw senior dairy experts explore key industry topics including ideas for new product development and new market opportunities. At the event, Canadean outlined top trends to watch in dairy and identified next areas for dairy innovation and growth.

Tanvi Savara, Consumer Insight Analyst at Canadean, says that top consumer and innovation trends for dairy in 2016 include targeting niche consumer groups, creating new occasions for dairy consumption, and snacking on the go.

Savara explains: “Dairy brands are redefining dairy consumption occasions by targeting new day parts to boost consumer engagement and brand loyalty. The trend is more mainstream in yogurt, but there are opportunities to expand usage occasions for milk and cheese by targeting late evenings and after-dinner.”

The analyst also notes that high-protein products will have a significant impact on the dairy sector over the next few years, as the trend extends beyond its typical demographic consumer base.

Savara explains: “The protein trend is going mainstream, as major brands are launching products such as Fairlife and Mars High Protein. Furthermore, not only are high protein claims appealing to younger consumers, but the 55+ demographic will also provide consumer opportunities to dairy brands in 2016 and beyond. Healthy aging will be a key focus area for innovation looking ahead.”

Other key trends discussed at the Dairy Innovation Summit included: “snackifying dairy”, which covers new launches of products such as yogurt drinks with added fibre, chia seeds and nuts and bite-sized cheeses; sensory pleasure, wherein manufacturers are breaking the mould by introducing spicy flavours to ice creams and yogurts; and alternative milks, including a new wave of innovation in milks derived from nuts, grains, rice and seeds.  

 

NOTES

Information based on Canadean’s report: Top Trends in Dairy: Exploring the milk, yogurt, and cheese categories

All information correct at time of publication and based on Canadean's research methodology.

Please get in contact if you have any questions about this or other Canadean reports. Analysts are available to comment. Contact the Canadean press office on +44 (0) 161 359 5822 or email press@canadean.com.

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Beauty Industry to Embrace Ingredients Popularised by Juicing and Superfood Trends, says Canadeanhttp://www.canadean.com/news/beauty-industry-to-embrace-ingredients-popularised-by-juicing-and-superfood-trends,-says-canadean/Thu, 14 Apr 2016 00:00:00 GMThttp://www.canadean.com/news/beauty-industry-to-embrace-ingredients-popularised-by-juicing-and-superfood-trends,-says-canadean/The beauty industry will soon see a distinct shift towards products and brands aligning themselves to the new wellbeing trend. Ingredients already popularised by food trends such as juicing, which have been purported as having beauty-aiding properties, are making their way into the formulations of various grooming products.

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The growing public perception that youth and beauty are best achieved through healthy eating and maintaining overall wellbeing has driven a range of new consumer products designed to aid the beauty-conscious consumer, according to a report by Canadean.

The idea that ingredients which are good for you on the inside may also provide benefits to external appearance has gained ground over recent years, and has fuelled trends such as the juicing movement, which involves the blending of a range of ingredients into homemade smoothies. This has also led to the increasing adoption of foods such as bone broth and the uptake of so-called souping, which entails the blending of various nutritious foodstuffs into homemade soups.

Jamie Mills, Analyst at Canadean, explains: “These trends are further driving interest in the connections between food, health, and appearance. This creates great opportunities for beauty brands to take inspiration from new health trends such as juicing in order to better resonate with health-conscious consumers.

“For example, although not a new trend, juicing could potentially generate renewed interest in nutricosmetics, particularly since gadgets such as the Nutribullet, designed to blend nourishing juices, have entered mainstream consciousness. Indeed, natural ingredients endorsed as superfoods and those used to make much-lauded green smoothies, could be promoted as beneficial to skin health and incorporated in beauty product formulations.”

According to Canadean’s research, 71% of consumers globally believe superfruits, such as blueberries, to be effective in beauty and grooming products. Brands will benefit from capitalising on the superfruit theme, as the familiarity and prevalence of this kind of ingredient in health foods will reassure consumers that extending their applications to use in beauty products will be effective.

 

NOTES

Information based on Canadean’s report: Top Trends in Beauty and Grooming; Exploring the skincare, make-up, haircare, fragrances, suncare, and male grooming categories

All information correct at time of publication and based on Canadean's research methodology.

Please get in contact if you have any questions about this or other Canadean reports. Analysts are available to comment. Contact the Canadean press office on +44 (0) 161 359 5822 or email press@canadean.com

 

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Busier Weekends Offer Unique Opportunity for Premium Products in Convenience Breakfast Market, says Canadeanhttp://www.canadean.com/news/busier-weekends-offer-unique-opportunity-for-premium-products-in-convenience-breakfast-market,-says-canadean/Thu, 07 Apr 2016 00:00:00 GMThttp://www.canadean.com/news/busier-weekends-offer-unique-opportunity-for-premium-products-in-convenience-breakfast-market,-says-canadean/As the fast-paced nature of twenty-first century life continues to change breakfast from an enjoyable pastime to a chore, consumers are increasingly seeking out convenience foods in the morning. While an established trend during the week, it is increasingly creeping into weekend habits.

According to a Canadean survey of packaging executives worldwide, 77% expect high or moderate demand for on-the-go grocery products during weekday mornings, while 63% forecast high or moderate demand during weekend mornings. While the high demand during weekday mornings is to be expected, this study shows that the industry is preparing to take advantage of a surprising opportunity: convenience breakfasts for those who are time-poor at weekends.

As a result, Canadean expects more innovative pack formats to be developed for breakfast drinks and smoothies, including dual packs separating liquid and solid contents, and heat-retaining packs to keep indulgent breakfasts warm while on the go.

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Brands need to focus on innovation in weekend convenience breakfasts

A robust market for convenient weekend breakfast treats is now established, which some brands may be missing out on.

Safwan Kotwal, Analyst at Canadean, says: “Focusing purely on weekday breakfast convenience means brands risk leaving money on the table. While consumers’ timetables are arguably more flexible during the weekend, busier social lives are creating a new market for convenient, but at the same time indulgent, weekend breakfast products.

“Convenience purely targeted at busy office workers or busy parents on the school run means brands could be excluding themselves from a potentially very profitable weekend market.”

Room for brand expansion with premium weekend breakfast products

While convenience is an important consideration for many consumers, indulging and enjoying breakfast on the weekend is something they look forward to. Although high demand on weekday mornings will remain the most important occasion for convenience products, Canadean believes brands must not discount weekends as an opportunity.

“Brands built around convenience should consider brand extensions targeting weekend needs, while those built around enjoyment and indulgence should consider diversifying their product portfolios to offer new, more convenient products that still provide something special for weekend consumers,” Kotwal concludes.

 

NOTES

This information is based on Canadean’s report: Examining new trends in the breakfast market and the opportunities for food manufacturers

All information correct at time of publication and based on Canadean's research methodology.

Please get in contact if you have any questions to this or other Canadean reports. Analysts are available to comment. Contact the Canadean press office on +44 (0) 161 359 5822 or email press@canadean.com

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Milk Alternatives to Flourish Globally, while White Milk Faces Declines in Developed Markets to 2021, says Canadeanhttp://www.canadean.com/news/milk-alternatives-to-flourish-globally,-while-white-milk-faces-declines-in-developed-markets-to-2021,-says-canadean/Wed, 06 Apr 2016 00:00:00 GMThttp://www.canadean.com/news/milk-alternatives-to-flourish-globally,-while-white-milk-faces-declines-in-developed-markets-to-2021,-says-canadean/Canadean’s latest long-term forecast to 2021 highlights the dwindling consumption of white milk in the West, and the potential for milk alternatives all over the world.

The market for white milk, which is defined as packaged, unflavoured milk from all animals, is set to decline in much of the developed world between 2016 and 2021, according to Canadean.

The decline will hit North America the hardest, a loss of two billion litres of white milk by 2021, a negative Compound Annual Growth Rate (CAGR) of almost 2%. This is due to reduced occasions for drinking white milk and a global trend for health and wellness, which is particularly prevalent in theWest. Conversely, emerging markets are expecting an increase in white milk sales by 2021, led by the Middle East and North Africa region, where the market will expand at a CAGR of 4.9%.

Whitemilk 

Canadean attributes the contraction of white milk sales in developed markets to the rapid shift away from domestic breakfast consumption, often seen as the traditional meal in which to consume milk.

Abigail Kendall, MA, Beverage Analyst at Canadean explains: “As consumers’ needs are increasingly moving towards on-the-go breakfast solutions, milk may be seen as less of a staple product with which to start the day.

“Additionally, purported health benefits associated with white milk consumption, such as providing protein and calcium, are being overshadowed by concerns that the beverage is high in fat.”

Furthermore, the strong growth of milk markets in emerging countries such as Chile can partly be attributed to school milk programs, a concept that is less popular in Western countries due to lifestyle differences.

Kendall continues: “Milk alternatives such as soymilk are increasingly viewed as fashionable drinks and a more health-conscious choice compared to white milk. This trend is complemented by the growing popularity of veganism and increasing incidences of lactose intolerance in the general population.

“Consumers like innovation in their drinks and this can be found in newer milk categories which appear to be more attractive than the mature white milk category. As such, soymilk and milk alternatives should expect to enjoy growth in every region in the world by 2021.”

 

NOTES

This information is based on Canadean’s report:Global Beverage Forecasts March 2016 ; Comprehensive Topline Analysis of All Commercial Beverages Trends and Forecasts

All information correct at time of publication and based on Canadean's research methodology.

Please get in contact if you have any questions to this or other Canadean reports. Analysts are available to comment. Contact the Canadean press office on +44 (0) 161 359 5822 or email press@canadean.com.

 

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