Canadeanhttp://www.canadean.com2014-09-15T13:54:24umbracoLatest information from Canadean.enWomen almost twice as likely to dine out during Christmas timehttp://www.canadean.com/news/women-almost-twice-as-likely-to-dine-out-during-christmas-time/Mon, 15 Sep 2014 00:00:00 GMThttp://www.canadean.com/news/women-almost-twice-as-likely-to-dine-out-during-christmas-time/Consumers will look to get in the festive spirit this Christmas with 18% of UK adults saying that they will dine out more in the run up to Christmas. Women will have the most Christmas cheer in restaurants this year, whilst 18-24 year olds will drive the winter street food boom, finds new survey by Canadean. 

According to the survey of 2,000 UK consumers, 22% of women eat out more than usual in the run up to Christmas, compared to only 14% of men. Similarly, 11% of women look to spend more money on food in December than in other months in order to treat themselves, compared to 9% of men. Catherine O’Connor, senior analyst at Canadean says: “This shows that women have a greater need for meals out to unwind during December shopping and preparation days. They are also eager to avoid cooking at home during this busy month and see winter meals out as an ideal way to catch up with friends, whereas men remain more likely to meet friends in the pub.”

Restaurants most popular for out of home eating

Restaurants are the most popular destination for December dining, with 42% of women and 34% of men visiting them with friends and family over the period. Moreover, 23% of women and 18% of men visit restaurants with their work colleagues in December as end of year parties drive significant footfall. Younger consumers are driving the winter street food boom. This December will see a third of those aged 18-24 enjoying food from outdoor vendors. O'Connor adds: "Younger adults are putting a higher value on experiences than they do on material purchases, leading to this high desire for fun outdoor activities to enjoy with friends."

Consumers seek traditional winter-warmers

When asked what they like to eat when they go out for dinner in December, warming food, such as casseroles and shepherd's pies, as well as traditional choices, such as a turkey dinner, were number one priority, with each of these being sought after by 30% of consumers. 23% of consumers want food that helps them to get into a celebratory mood, and 13% look to sample winter treats from other countries. There is also an emerging trend for lighter and healthier options – particularly among women – with 17% of females looking for dishes that are not too heavy and 16% seeking healthier options. By contrast, men are more eager to find winter food that offers hearty, indulgent tastes. According to O’Connor, “consumers show a significant desire for a broader range of winter food options; however, the traditional roast dinner won’t disappear from Christmas menus anytime soon.”

 

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Editor’s notes

All numbers used in this text are based on a recent Canadean consumer survey of 2,000 UK-based adults. This survey was conducted in August 2014. 

Christmas Dinner

Women enjoy eating out at restaurants during Christmas time. 

For more information

Please get in contact if you have any questions to this or other Canadean reports. Analysts are available to comment. Contact the Canadean press office on +44 (0) 20 3096 5768 or email press@canadean.com

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Skincare made in the lab just for you: The future of personalisationhttp://www.canadean.com/news/skincare-made-in-the-lab-just-for-you-the-future-of-personalisation/Mon, 15 Sep 2014 00:00:00 GMThttp://www.canadean.com/news/skincare-made-in-the-lab-just-for-you-the-future-of-personalisation/Personal skincare made in the lab to perfectly match each individual customer is predicted to become a big trend in skincare right now. In a new survey, Canadean investigates the market potential of personal skincare in the UK.

Canadean values the global market for personal skincare to be worth $12.2 billion today. Many skincare brands have already responded to the need for individualism by offering their customers in-store skin consultancies to detect their skin type and match them with the right product. Now the first movers in skincare are taking personalisation to a new level when they offer a more scientific attitude towards skincare with laboratory tests and individually labelled products. 

UK consumers are ready for the laboratory approach to skincare

A new survey from Canadean finds that many customers are prepared to go far to find their personal skin cream match: 45% of UK adults say that they are interested in the laboratory approach to personal skincare, and many of these say that they are prepared to go to a specialised laboratory, and would even prefer this compared to getting their personal product from other channels such as department stores or filling out online questionnaires.  Of those interested in personalised care products, 54% say they are ready to provide blood, skin and hair samples to be tested in a laboratory, 51% would be interested in giving a DNA swab samples, and 52% would like to go to a medical dermatologist consultation.

A great potential for the beauty industry

Preparing skincare products according to individual recipes takes time, and consumers will most likely have to wait to get their products made. According to the survey, consumers are prepared to wait for up to a month to receive their product. 59% of consumers are also prepared to pay a premium for such products, indicating a great potential for the beauty industry.

According to Veronika Zhupanova, analyst at Canadean: “Over 22 % of skincare consumption by volume globally is driven by individualism, and with the development of new technologies, manufacturers have opportunities to take it to a whole new level. Factors such as allergies, genetic predisposal, nutrition, climate and exposure to the sun are all individual needs perfect for tailoring.”

So how does this actually work in practice?

When we are talking about personalisation in skincare, there are two ways, Zhupanova explains: “Companies such as Dermalogica, Clinique and Nivea have a  set of products and then guide their customers on which one will suit them best. However, I think that we will see more brands taking this trend even further with more niche products made one-to-one in a lab where the cost and waiting time is higher.”

In Russia, I.C. Lab offers consumers individually-made skincare products, produced with personal skin characteristics in mind. The customers are invited to the laboratory, where their skin is tested, and in a few weeks they can collect the product made specifically for them that not only satisfy the needs of the skin, but it also features their surname on the package. At the moment, the brand is presented in Russia and the Ukraine. The cream is set at a premium price: Costs 3000 RUB for 15ml eye-cream (around 50 pounds).

The trend is also picking up slowly in the UK. In July the UK’s fastest growing skincare company, Nivea, launched its ‘Face Facts Boutique’ for the new Cellular Anti-Age range. The rolling booth was set up in a number of UK shopping centres providing skin consultations using a new skin technology to analyse the customers’ skin, advise on the best skincare routine and answer any skin-aging questions.

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Editor’s notes

Methodology: Canadean surveyed 2,000 British consumers in June 2014 about their attitudes to personalised personal care products. As part of this survey, respondents were asked about how much personal information they would like to share, such as DNA swabs and blood tests and how long they will be prepared to wait for delivery of a product meeting their personal needs.

 

Individual Cosmetic

I.C. Lab has revolutionised the skincare industry by offering consumers individually-made skincare products, produced according to personal skin characteristics.

For more information

Please get in contact if you have any questions to this or other Canadean reports. Analysts are available to comment. Contact the Canadean press office on +44 (0) 20 3096 5770 or email press@canadean.com

 

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US consumers embrace carbonated waterhttp://www.canadean.com/news/us-consumers-embrace-carbonated-water/Mon, 15 Sep 2014 00:00:00 GMThttp://www.canadean.com/news/us-consumers-embrace-carbonated-water/Growth in the consumption of carbonated packaged water in the US is expected to be much higher than the global average, finds new report from Canadean.  

The US is predicted to have one of the highest growth rates of 12% in carbonated packaged water consumption in 2014, compared to an average global growth of 1%. Data from Canadean reveals that carbonates could lose as much as five litres per person in the US in 2014 compared to 2013, whereas packaged water, both still and carbonated, is expected to gain over three litres per person. This increased demand is being driven by the steady consumer shift from carbonated soft drinks to packaged water.

Americans are becoming increasingly aware of the negative health implications of drinking large quantities of ‘sugary’ carbonated soft drinks, but are still looking for the specific attributes and mouth feel of carbonation. Rakhee Sturgess, analyst at Canadean, comments: “Carbonated packaged water fills this void and appeals to consumers as a healthier alternative to traditional carbonates. As it is sugar-free and has no additives, the growing demand for carbonated water has started taking share from the carbonated soft drinks market.”

On a similar note, flavoured carbonated water is also seeing strong progress on the back of solid distribution gains and increasing brand activity. It is also seen as a healthier alternative to carbonated soft drinks as it offers a vast selection of fruity flavours. For example, Coca-Cola’s Dasani brand successfully expanded into the carbonated flavoured packaged water market by introducing naturally flavoured sparkling water, with flavours such as lemon, apple and berry.

The most popular carbonated packaged water brand in the USA is Crystal Geyser by Otsaka Group and ranks as the twelfth most consumed carbonated packaged water brand globally. Other key brands contributing towards the growth of the US carbonated packaged water market include Nestlé’s Poland Spring, Perrier and San Pellegrino brands. According to Sturgess: “Carbonated packaged water is gaining traction in the US and its continued success will grow its share of the packaged water market. Since local manufacturers are offering lower prices, it is domestic rather than imported brands that are increasingly expected to drive this growth. Furthermore, wider distribution will also help US manufacturers to capitalise on the growing demand for carbonated packaged water.”

 

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Editor’s notes

These findings are based on the Canadean report: Soft Drinks Market Insights 2014 United States of America

 

 Carbonated Water

Source: Canadean

For more information

Please get in contact if you have any questions to this or other Canadean reports. Analysts are available to comment. Contact the Canadean press office on +44 (0) 20 3096 5770 or email press@canadean.com

 

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Half of Britons think that alcohol in pubs is too expensivehttp://www.canadean.com/news/half-of-britons-think-that-alcohol-in-pubs-is-too-expensive/Fri, 12 Sep 2014 00:00:00 GMThttp://www.canadean.com/news/half-of-britons-think-that-alcohol-in-pubs-is-too-expensive/Over half of UK adults (51%) think that drinking in pubs, bars and clubs is too expensive, with many preferring to have their drinks at home. A way to lure customers back in are special offers and craft beer, a new Canadean survey  finds. 

According to the survey, the cost of on-trade alcoholic beverages is deterring more than half of consumers (51%) in the UK from drinking outside their homes. This is true for everyone - regardless of their socio-economic circumstances, gender, age, and geographical location. Almost 47% of the respondents agree or strongly agree that they would be more likely to go out and drink if the general price of alcohol in pubs, bars, and clubs was reduced, while a third of consumers agree or strongly agree that a reduction in the price of spirits would make them more inclined to venture out. One in five UK consumers would be more likely to drink out of home if ‘there were more drinks offers’. All of this is felt most by those aged 18 to 24, as 55% say that cheaper on-trade alcohol would make them more likely to go out, compared to an average of 24%. 

From alcopops to craft beer  

Canadean’s research further highlights that there is a shift in the purchasing behaviours of consumers when it comes to buying alcoholic drinks in licensed establishments. Only 7% of respondents suggest a wider range of alcopops or a wider range of cocktails would make them more likely to drink out of home, while 15% of respondents agree or strongly agree that speciality beers, such as craft and artisan or seasonal beers, would give them a reason to drink out more.

According to Canadean this is a sign of two diverging market trends: the decline of alcopops and the rise of specialised craft beers. Thomas Delaney, analyst at Canadean, says: “The generation of 18 to 30-year-olds who were first wooed by alcopops have moved on to wines and real ales, while the younger consumers of today prefer premium tipples such as spirits with mixers, spirit beers and flavoured ciders.” The Beer Report 2014, published by the Society of Independent Brewers, finds that volume sales of local beer grew by an estimated 8% in 2013 to 1.55 million barrels – which translates to nearly 33 million more pints of local beer consumed in 2014 than in 2012. Delaney adds: “In the wake of a global recession consumers have remained price conscious. Artisan and craft beers are ideal for consumers who are looking for products that offer great value for money plus high-end indulgence.”  

 

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Editor’s notes

All numbers used in this text are based on a recent Canadean consumer survey of 2,000 UK-based adults. This survey was conducted in August 2014. 

Craft Beer

Survey respondents indicate that a selection of specialty beers such as craft beers would make them more likely to go out for drinks.

For more information

Please get in contact if you have any questions to this or other Canadean reports. Analysts are available to comment. Contact the Canadean press office on +44 (0) 20 3096 5768 or email press@canadean.com

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Coconut water still a niche producthttp://www.canadean.com/news/coconut-water-still-a-niche-product/Fri, 12 Sep 2014 00:00:00 GMThttp://www.canadean.com/news/coconut-water-still-a-niche-product/Coconut water remains a niche beverage in the UK, despite endorsements from celebrities such as Rihanna and the drink's much heard of health benefits.  

A recent Canadean survey of 2,000 adults reveals that less than one in ten (7%) consumers have purchased coconut water in the last twelve months. However, those who buy coconut water consume it regularly: 49% say that they drink the beverage either “daily” (19%), “weekly” (12%) or “every couple of weeks” (18%).  The drink is noticeably more popular among younger adults, with those aged 25-34 years old (15%) most likely to have drunk the beverage over the last year, and those aged 55 and over (3%) the least. The survey's findings are supported by Canadean data: Although coconut water experienced a growth spurt of 78% in the UK in 2013, only 3 million litres were consumed  - a relatively low number which is expected to stay at a similar level in 2014. 

Health boost more important than taste

When questioned why they purchased the beverage, the main reason for consumption was “it is healthy” (72%) followed by “I like the taste” (58%). The fact that the nutritional aspect of the beverage is more important than sensory attributes shows that the beverage is still primarily seen as a functional drink. Michael Hughes, lead analyst at Canadean, says: “Consumption of coconut water remains a niche despite the high magnesium content of the beverage. This can be related to consumers finding the distinct taste of coconut water off putting and instead prefer drinks that they perceive as more delicious.”

The fact that few consumers have tried coconut water and not everyone likes the taste has consequences for producers. Canadean suggests to promote the functional aspect of the beverage and concentrate efforts on the small - but loyal - consumer base. Hughes adds: “Manufacturers need to position coconut water as a functional beverage and raise awareness of the nutritional benefit among core groups such as sportsmen and athletes to help grow its consumer base.”

 

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Editor’s notes

All numbers used in this text are based on Canadean data and a recent Canadean consumer survey of 2,000 UK-based adults, conducted in August 2014. 

Rihanna Coconut Water

Rihanna is the current face of Vita Coco's coconut water. 

For more information

Please get in contact if you have any questions to this or other Canadean reports. Analysts are available to comment. Contact the Canadean press office on +44 (0) 20 3096 5768 or email press@canadean.com

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UK consumers not ethical when it comes to toilet paperhttp://www.canadean.com/news/uk-consumers-not-ethical-when-it-comes-to-toilet-paper/Wed, 10 Sep 2014 00:00:00 GMThttp://www.canadean.com/news/uk-consumers-not-ethical-when-it-comes-to-toilet-paper/Although consumers think it is important for grocery manufacturers to act in an ethical and environmentally friendly manner, they are not aware or interested in ethical certifications for toilet paper, finds new survey by Canadean.

According to a 2014 survey of 2,000 UK adults, only 6% of UK consumers are aware that they have toilet paper certified by the Forest Stewardship Council (FSC) – a nonprofit NGO which promotes the responsible management of the world's forests. When asked if they knew what the FSC stood for, only 16% of respondents said that they did. Moreover, of those that did know they had FSC certified toilet paper, only 38% said that they had switched brands intentionally to ensure they only purchased toilet paper carrying the logo. To put this into context, only 2% of UK adults say they have adjusted their purchasing behaviour in the toilet roll category in favour of FSC certified paper. However, when shown the logo of the FSC, almost half (45%) of the 2,000 respondents said that they had seen the logo on toilet paper before. This highlights how a considerable proportion of consumers have seen the logo on toilet rolls, but do not feel inclined to research the logo to find out what it stands for.

Recognisable logo without education does little to sway consumer behaviour

Michael Hughes, lead analyst at Canadean, says: “Although consumers attach importance to ethical and environmentally friendly behaviour, they are less willing to spend time researching different certifications. While the fair-trade symbol is more established and recognisable, this research shows that other less established ethical organisations need to do more to raise awareness of their organisation and objectives.” According to Canadean this is particularly important in product categories such as toilet roll, where consumer behaviour is generally driven by routine and familiarity. Hughes says: “Making a direct link between ethical certification and superior quality offers a win-win scenario for both manufacturer and consumer and could help enhance value perceptions among consumers.”

 

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Editor’s notes

All numbers used in this text are based on a recent Canadean consumer survey of 2,000 UK-based adults.This survey was conducted in August 2014. 

Cushelle

Procter & Gamble's 'Cushelle' toilet paper features the FSC logo on its packaging. 

For more  information

Please get in contact if you have any questions to this or other Canadean reports. Analysts are available to comment. Contact the Canadean press office on +44 (0) 20 3096 5768 or email press@canadean.com

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Westernisation in the Chinese retail market will lead to a change in packaging needshttp://www.canadean.com/news/westernisation-in-the-chinese-retail-market-will-lead-to-a-change-in-packaging-needs/Mon, 08 Sep 2014 00:00:00 GMThttp://www.canadean.com/news/westernisation-in-the-chinese-retail-market-will-lead-to-a-change-in-packaging-needs/In recent years, China has seen significant changes in eating habits, shopping behaviours, and lifestyle habits, as consumer behaviour responds to Western influences. Consumer packaged goods providers will capitalise on the trend of Westernisation for new experiences and integrate more Western groceries onto their shelves, Canadean predicts.

As the Westernisation of the retail market is fairly new, products that are considered to be mid-range are more likely to be offered as premium products in China. Western commodities also serve as symbols of modernisation and provide a sense of elevated status for consumers. As a result, Western brands of products such as fragrances, chocolates, coffee, cheese, ice cream, and carbonated soft drinks are becoming prevalent in Chinese retail markets.

Packaging manufacturers need to keep abreast of changes in the market

A typical Chinese supermarket in a developed urban area will stock more varied products in comparison to an equivalent US or Japanese store, thus increasing the choice available and offering more opportunities to choose Western products. This is an important trend for packaging companies. Also, domestic companies need to match the standards of Western packaging so they stand out against their counterparts.

According to Catherine O’Connor, senior analyst at Canadean: “Despite China’s growing interest in Western brands, foreign offerings do not always find it easy to integrate into the Chinese retail market. Earlier this year, Revlon and L’Oréal both pulled back from China, misunderstanding the needs of this lucrative market.” Consumer Packaged Goods' (CPG) providers will attract more custom by localising products to Chinese tastes, for example, KFC has introduced a ranged of breakfast soups, and Oreos are altered in China to have flavours such as green tea, as consumers found the originals too sweet.

As well as reformulating products for the Chinese market, companies need to modify packaging to influence them at the shelf edge. O’Connor explains: “In particular, the use of colours is of paramount importance for the Chinese. Yellow is seen as royal colour and red is chosen for good luck and happiness. However, these bright colours are mostly preferred for food products, while pastel or white shades are preferred for household items and personal care products.”

 

Editor’s notes

 

These findings are based on the new Canadean report: ‘Latest Trends and Key Issues in the Chinese Retail Packaging Market’.

China Packaging

Western products such as fragrances, chocolates, coffee are gaining popularity in Chinese retail markets.

Please get in contact if you have any questions to this or other Canadean reports or data. Contact the Canadean press office on +44 (0) 203 096 2770 or email press@canadean.com

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The world’s most valuable soft drinks brandshttp://www.canadean.com/news/the-world’s-most-valuable-soft-drinks-brands/Mon, 08 Sep 2014 00:00:00 GMThttp://www.canadean.com/news/the-world’s-most-valuable-soft-drinks-brands/According to Canadean’s latest data the value of the global soft drinks market increased by less than 2% in 2013 to US$937billion, but the Red Bull energy drink and key Chinese brands, such as Kangshifu, are making their mark.

The speed at which major Chinese brands are achieving top global value status is highlighted in Canadean’s chart of the top 20 most valuable soft drinks brands. In 2008 only Kangshifu (Tingyi Holding Corp) made the grade, ranking sixteenth. The intervening years to 2013 have seen the brand jump to number seven, representing an annual average growth rate of 19% vs a global average of 4%. In 2013 Canadean estimates that the Kangshifu brand attained a value approaching US$10 billion.

Eye-catching too is Red Bull (Red Bull Trading). Just ahead of Kangshifu in sixth position, the strength of the Red Bull energy drink in on-premise and ‘on the go’ channels, and ability to withstand the impact of even some of the worst hit country economies in recent years, underlies consumer willingness to pay for a perceived image and personal benefit. According to Canadean, Red Bull has recorded an annual average growth in value of 7% since 2008 to reach US$12 billion in 2013.

Of the other Chinese brands, Jiaduobao (Guangdong Jiaduobao Drink & Food Co), the leading Chinese herbal drink joined the top 20 line-up in 2012, rising two places to number fourteen in 2013. Hangzhou Wahaha Group, China’s leading domestic soft drinks company, saw its Wahaha brand make the leading 20 in 2013, despite a slowdown in overall brand volume growth as the company sought to diversify its business into other industries.

Most valuable soft drinks

A look at the top end of the global top 20 most valuable soft drinks ranking for 2013 reveals no surprises, with the Coca-Cola brand in pole position, followed by Pepsi-Cola on the strength of their global reach. Both trademarks saw a rise in value of only around 1% in 2013, as growth in the international markets was tempered by a sharp contraction in sales in the USA.

Amongst the other Coca-Cola company brands within the global top 20 listing, the most successful in value growth terms was Minute Maid, supported by a strong performance in Asia - and more specifically China and Japan. Within the ranking, PepsiCo’s most upbeat performance with regards toincremental value came from its Mirinda carbonate, benefiting from the company’s investment in promotional activity in 2013 in China.

Meanwhile Monster energy drinks’ (Monster Beverage Corp) rising star saw it take a step up the value ladder in 2013, supported by its evolving range of products and flavours. With the recent announcement of Coca-Cola’s acquisition of a stake in Monster Beverage Corp, as AntonellaReda, a Canadean Analyst said ‘…how theexpansion of distribution through the Coca-Cola system can further Monster’s value share will be one to watch’.

Most valuable soft drinks 2

Red Bull has done particularly well in the last couple of years. The brand is now the sixth largest soft drinks brand with a value of US$12 billion in 2013. Chinese Tingyi Holding Corp. wich holds drinks such as the popular Kangshifu Milk Tea has also seen impressive growth. The brand has grown by an annual average of 19% since 2008 - far higher than the global average of 4%. 

 

NOTES 

This information is based on the latest soft drinks value data in Canadean’s online Wisdom Analytics database. Canadean’s Soft Drinks service covers more than 80 countries.

Please get in contact if you have any questions to this or other Canadean reports. Contact the Canadean press office on +44 (0) 203 096 2771 or email press@canadean.com

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World Cup boost for West Europe commercial beverages in Q2, but political situation quells East Europe growthhttp://www.canadean.com/news/world-cup-boost-for-west-europe-commercial-beverages-in-q2,-but-political-situation-quells-east-europe-growth/Fri, 05 Sep 2014 00:00:00 GMThttp://www.canadean.com/news/world-cup-boost-for-west-europe-commercial-beverages-in-q2,-but-political-situation-quells-east-europe-growth/According to Canadean’s latest quarterly beverage tracker, Q2 saw a number of strongly contrasting commercial beverage performances across West and East Europe. West Europe benefited generally from milder temperatures than the corresponding quarter of 2013, and lower inflation rates helping to improve confidence levels. East Europe, however, suffered from a cocktail of adverse weather conditions, cautious consumer spending, stringent alcohol legislation and the impact of the Ukrainian conflict. Few countries in East Europe recorded any appreciable growth.

The FIFA World Cup provided some stimulus for soft drinks and beer in West Europe, with extensive marketing activity by the major soft drinks producers and brewers focused on the tournament. The effect was, however, more muted in those countries eliminated early from the competition. In Germany both carbonates and beer bucked the longer term trend, while the Netherlands saw a healthy uplift in beer sales. The scenario in East Europe, however, was depressed. Carbonates took the brunt of the soft drinks decrease, heavily influenced by Russia where unfavourable weather and an increase in ex-factory prices due to devaluation of the rouble hit hard. Russia was also the primary reason for the fall in quarterly beer consumption in East Europe. Interestingly it was the lower end of the market that suffered the most in Russia, while premium beer is holding up. It seems a culture of drinking less but better is emerging, helping to sustain market value.

Looking forward to the rest of 2014, geopolitical issues could impact sales, with many producers recently citing foreign exchange headwinds and cost input pressures as likely to make for a difficult trading environment. Expectations are that both East and West Europe will see a flat performance for commercial beverages in 2014. Producers can be expected to face the volume challenges with a strong focus on driving value growth through new packaging designs to differentiate their products from the competition and drive brand equity, and development of value-added variants.

Beverage tracker Q2

NOTES

This information is based on Canadean's latest Quaterly Beverage Tracker covering East and West Europe published in August 2014. 

Please get in contact if you have any questions to this or other Canadean reports or data. Contact the Canadean press office on +44 (0) 203 096 2771 or email press@canadean.com

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Personalised diets are being cooked up in the labhttp://www.canadean.com/news/personalised-diets-are-being-cooked-up-in-the-lab/Mon, 01 Sep 2014 00:00:00 GMThttp://www.canadean.com/news/personalised-diets-are-being-cooked-up-in-the-lab/Personalised medicine is making its way into the US, with blood tests becoming the heart of changes to the way consumers see their health. As more millennials are taking a closer interest in their health and looking for new ways to catch early signs of health issues, Canadean predicts that personalised diets based on DNA tests will soon gain traction among the UK consumers.

A recent Canadean survey found that 45% of consumers in the UK would be interested in personalised skin care products based on expert laboratory examinations, with a further 54% saying they would be willing to provide blood, skin and hair samples for laboratory testing. Similarly, Theranos in the US, has developed a health monitoring programme which monitors health through regular blood tests. These tests consist of one single drop of blood which is analysed. Based on results, any changes can be easily detected, thus helping detect health issues much earlier on.

As the lines between healthcare and food in the UK are already blurring, Canadean believes it will not be long before this idea shifts onto personalised diets, with 10.3% of food consumption in the UK being driven by the desire for products based on the consumer’s individual needs. Joanne Hardman, analyst at Canadean comments: “As consumers take more interest in their health and aging consumers look to maintain or slow-down age-related issues, diets tailored specifically for these consumers based on their specific DNA will grow in popularity.”

Potential opportunities for brands and supermarkets 

This new innovation offers great potential for brands and supermarkets to capitalise on this idea, and partner with hospitals and blood testing laboratories to offer tailor-made diets based on consumer’s blood test results. These blood tests can measure issues such as kidney and liver function, meaning diet plans can be made to aid these issues and slow down any further damage.

Hardman says, “Personalised nutrition and diet plans could really be a hit in the UK, with consumers making more of an active effort to change their diets and improve their lives. DNA diet plans will be trusted if they work alongside the NHS and trusted names.”

To date, Nestlé has capitalised on the trend with the development of the Iron Man program - a coffee machine style piece of equipment which analyses what is missing in a consumer’s diet and then tailors a product to help make up the differe0nce.

 

NOTES

DNA-Plate

The personalised diet based on DNA will offer great potential for brands and supermarkets to capitalise on this idea, and partner with hospitals and blood testing laboratories to offer tailor-made diets based on consumer’s blood test results.

For further information

Please get in contact if you have any questions to this or other Canadean reports. Contact the Canadean press office on +44 (0) 20 3096 2770 or email press@canadean.com

 

 

 

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