Canadeanhttp://www.canadean.com2016-05-25T16:13:25umbracoLatest information from Canadean.enLegislation and Ingredients Will Offer Biggest Cost Threats to CPG Industry by 2021, says Canadean,-says-canadean/Wed, 25 May 2016 00:00:00 GMT,-says-canadean/Rising ingredient costs and new legislation will be the main barriers to profitability for consumer packaged goods (CPG) companies between now and 2021, according to consumer insight firm Canadean.

The company’s latest report into the greatest threats facing the CGP industry states that manufacturers will spend more time adjusting formulations and labelling to account for legislative changes. In addition, suppliers will face increased pressure from buyers to keep ingredient costs down, and there will be continued interest in lean processes across the supply chain to minimize costs and time of production.

Canadean’s research states that 43% of industry executives believe that the costs of ingredients will rise significantly by 2021. Executives in Asia-Pacific are the most likely to identify ingredients as an area of concern, with 55% believing that ingredient costs will rise significantly over the next five years. The World Bank forecasts that the prices of commodities such as coffee, ground nut oil, palm oil, soybean oil, barley, wheat, maize, and rice will increase significantly between 2016 and 2021.

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Ronan Stafford, Senior Analyst with Canadean, explains: “Rising ingredient costs mean the pressure to stay lean and efficient will only grow. This is good news for ‘big’ data, as the industry will continue to turn to analytics to hunt down any and all inefficiencies in their processes. Suppliers, however, are likely to feel more ambivalent about the news: prices might go up, but so will the pressure from their buyers to get the best possible deal.”

Alongside the concern over ingredient costs, 43% of CPG executives surveyed believed the costs of complying with legislative changes will increase significantly over the next five years. This makes legislation a more expensive threat than the rising costs of hiring experienced staff, or the costs of improving distribution and logistics.

Stafford concludes: “The industry is especially wary of the costs of complying with new food safety acts and laws governing nutritional labelling and marketing claims. This concern is highest in Europe and Asia-Pacific, where governments are signalling an increased willingness to regulate consumer markets.”


Information based on Canadean’s report: Opportunities and Threats to the FMCG Industry in 2021: A Global Executives Survey

All information correct at time of publication and based on Canadean's research methodology.

Please get in contact if you have any questions about this or other Canadean reports. Analysts are available to comment. Contact the Canadean press office on +44 (0) 161 359 5822 or email

Asia’s Beverage Market to Experience Unprecedented Growth, Claiming Two-Thirds of Global Incremental Consumption by 2021, says Canadean’s-beverage-market-to-experience-unprecedented-growth,-claiming-two-thirds-of-global-incremental-consumption-by-2021,-says-canadean/Thu, 19 May 2016 00:00:00 GMT’s-beverage-market-to-experience-unprecedented-growth,-claiming-two-thirds-of-global-incremental-consumption-by-2021,-says-canadean/Canadean’s latest long-term beverage predictions highlight the increasing volume migration from developed to emerging markets.   



By 2021 Asia is predicted to contribute two-thirds of global incremental beverage consumption, with China alone responsible for one-third of the additional volume, according to Canadean’s most recent Global Beverage Forecasts report.

Latin America is expected to achieve the second highest incremental volume growth behind Asia, with Brazil the key contributor to the regional increase. The growing importance of the emerging Middle East and North Africa (MENA) markets is strongly highlighted by a forecast incremental volume increase, which is anticipated to be three times that of North America, propelled by burgeoning population growth and demand for soft drinks. The increasing contribution of Africa to the global commercial beverage market can also be evidenced in a predicted volume increment by 2021 that is expected to be double that of East Europe’s. 

Of the top ten highest volume markets in 2021, Canadean anticipates that only three developed markets (the US, Japan and Germany) will feature in the ranking. In 2000, the US and West Europe together accounted for nearly one-third of global commercial beverage consumption, but by 2021 their combined share will have shrunk to 18%.


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In terms of the top ten incremental volume providers by 2021, China and India will dominate, followed by Brazil. With the exceptions of the US, Saudi Arabia and Mexico in sixth, eighth and ninth positions respectively, all other markets in this group (Indonesia, Pakistan, Thailand and Vietnam) are Asian. Soft drinks, particularly packaged water and bulk/home and office delivery (HOD) water, will be the primary driver of incremental volume growth across all these markets, underscoring not only the growing global health trend, but also the opportunities offered by the lack of good quality tap water in many emerging markets.

Antonella Reda, Product Development Manager at Canadean, states that: “While many major producers are already focusing on harnessing the volume potential in emerging markets, as developed markets slow, expansion is not without its challenges. Producers will need to continue to invest in infrastructure and distribution efficiencies in order to retain profitability, particularly in poorer and slowing economies, and markets beset by political upheaval and/or legislative challenges. Continued investment in development of innovative drinks and value-added propositions that respond to changing consumer lifestyles and demographic changes at both a global and local level, remain vital to drive both volume and value growth.”



Information based on Canadean’s report: Global Beverage Forecasts March 2016 ; Comprehensive Topline Analysis of All Commercial Beverages Trends and Forecasts

All information correct at time of publication and based on Canadean's research methodology.

Please get in contact if you have any questions about this or other Canadean reports. Analysts are available to comment. Contact the Canadean press office on +44 (0) 161 359 5822 or email

Appeal of Sophisticated Sodas Goes beyond Alcohol Alternatives, says Canadean,-says-canadean/Tue, 17 May 2016 00:00:00 GMT,-says-canadean/The adult soft drinks market is gaining ground as products seek to satisfy a range of consumer needs and behaviours. Sophisticated sodas not only offer an increasingly attractive alternative for consumers who wish to limit their alcohol intake, but also appeal to broader demographics, according to consumer insight from Canadean.           

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The company’s latest report states that alcohol moderation and avoidance is generating interest in premium, non-alcoholic soft drinks to be consumed instead of alcohol, a trend that is witnessed for both everyday consumption and special occasions.


Indeed, 41% of global alcohol drinkers surveyed by Canadean claim to pay high attention to reducing the amount of alcohol consumed, while 49% say they are conscious of the long-term health impact of drinking too much alcohol.

However, Tanvi Savara, MSc, Consumer Insight Analyst for Canadean, says that the appeal of adult soft drinks stretches beyond those looking to reduce their alcohol intake, and reaches older soft drink consumers seeking sophisticated, upscale offerings that appeal to mature tastes. 

Savara explains: “Consumers value products that are distinct from the mass market and exude superior quality through unique flavours, natural premium ingredients and 'craft' production techniques. Canadean’s consumer research highlights that 56% of consumers globally would like to see more craft-style non-alcoholic beverages.


“Furthermore, according to Canadean’s Q2 global survey 2015, 62% of carbonated drink consumers experiment with new and unusual food and drink flavours at least occasionally, illustrating willingness to explore sophisticated flavour profiles beyond their comfort zone. Manufacturers can tap into this by including botanicals, investing in product extension and creating contemporary twists to classics.”

The analyst adds that brands are also launching products that replicate flavours and sensory experiences commonly associated with alcoholic drinks.

“Innovation is evolving beyond virgin cocktail blends to more sophisticated nuances by taking inspiration from production techniques and ingredients synonymous with alcoholic drinks. For example, Proper Soda Co.’s Hop Soda in the US claims to contain a blend of hops but without the bitterness associated with an IPA,” Savara concludes.



Information based on Canadean’s report: Adultifying Soft Drinks; Capitalizing on rising adult demand for non-alcoholic beverages

All information correct at time of publication and based on Canadean's research methodology.

Please get in contact if you have any questions about this or other Canadean reports. Analysts are available to comment. Contact the Canadean press office on +44 (0) 161 359 5822 or email

Daypart Targeting and Protein Power Headline Key Trends in Dairy, says Canadean,-says-canadean/Thu, 21 Apr 2016 00:00:00 GMT,-says-canadean/Daypart targeting, in which brands pitch products for consumption at particular times of the day, and high-protein products are two of the key trends currently making a major impact on the dairy sector, according to a recent report by Canadean.          I Stock _000042960708_Large

The report is aligned to Canadean’s TrendSights framework that has been conceptualized to identify 63 trends shaping consumer behaviour and innovation landscape across Fast-Moving Consumer Goods (FMCG). Analysis in the report is based on Canadean’s in-house consumer research that includes responses from over 50,000 consumers across 47 countries globally.

These findings were part of the discussion at the Dairy Innovation Summit in Amsterdam on 13-14 April 2016, which saw senior dairy experts explore key industry topics including ideas for new product development and new market opportunities. At the event, Canadean outlined top trends to watch in dairy and identified next areas for dairy innovation and growth.

Tanvi Savara, Consumer Insight Analyst at Canadean, says that top consumer and innovation trends for dairy in 2016 include targeting niche consumer groups, creating new occasions for dairy consumption, and snacking on the go.

Savara explains: “Dairy brands are redefining dairy consumption occasions by targeting new day parts to boost consumer engagement and brand loyalty. The trend is more mainstream in yogurt, but there are opportunities to expand usage occasions for milk and cheese by targeting late evenings and after-dinner.”

The analyst also notes that high-protein products will have a significant impact on the dairy sector over the next few years, as the trend extends beyond its typical demographic consumer base.

Savara explains: “The protein trend is going mainstream, as major brands are launching products such as Fairlife and Mars High Protein. Furthermore, not only are high protein claims appealing to younger consumers, but the 55+ demographic will also provide consumer opportunities to dairy brands in 2016 and beyond. Healthy aging will be a key focus area for innovation looking ahead.”

Other key trends discussed at the Dairy Innovation Summit included: “snackifying dairy”, which covers new launches of products such as yogurt drinks with added fibre, chia seeds and nuts and bite-sized cheeses; sensory pleasure, wherein manufacturers are breaking the mould by introducing spicy flavours to ice creams and yogurts; and alternative milks, including a new wave of innovation in milks derived from nuts, grains, rice and seeds.  



Information based on Canadean’s report: Top Trends in Dairy: Exploring the milk, yogurt, and cheese categories

All information correct at time of publication and based on Canadean's research methodology.

Please get in contact if you have any questions about this or other Canadean reports. Analysts are available to comment. Contact the Canadean press office on +44 (0) 161 359 5822 or email

Beauty Industry to Embrace Ingredients Popularised by Juicing and Superfood Trends, says Canadean,-says-canadean/Thu, 14 Apr 2016 00:00:00 GMT,-says-canadean/The beauty industry will soon see a distinct shift towards products and brands aligning themselves to the new wellbeing trend. Ingredients already popularised by food trends such as juicing, which have been purported as having beauty-aiding properties, are making their way into the formulations of various grooming products.

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The growing public perception that youth and beauty are best achieved through healthy eating and maintaining overall wellbeing has driven a range of new consumer products designed to aid the beauty-conscious consumer, according to a report by Canadean.

The idea that ingredients which are good for you on the inside may also provide benefits to external appearance has gained ground over recent years, and has fuelled trends such as the juicing movement, which involves the blending of a range of ingredients into homemade smoothies. This has also led to the increasing adoption of foods such as bone broth and the uptake of so-called souping, which entails the blending of various nutritious foodstuffs into homemade soups.

Jamie Mills, Analyst at Canadean, explains: “These trends are further driving interest in the connections between food, health, and appearance. This creates great opportunities for beauty brands to take inspiration from new health trends such as juicing in order to better resonate with health-conscious consumers.

“For example, although not a new trend, juicing could potentially generate renewed interest in nutricosmetics, particularly since gadgets such as the Nutribullet, designed to blend nourishing juices, have entered mainstream consciousness. Indeed, natural ingredients endorsed as superfoods and those used to make much-lauded green smoothies, could be promoted as beneficial to skin health and incorporated in beauty product formulations.”

According to Canadean’s research, 71% of consumers globally believe superfruits, such as blueberries, to be effective in beauty and grooming products. Brands will benefit from capitalising on the superfruit theme, as the familiarity and prevalence of this kind of ingredient in health foods will reassure consumers that extending their applications to use in beauty products will be effective.



Information based on Canadean’s report: Top Trends in Beauty and Grooming; Exploring the skincare, make-up, haircare, fragrances, suncare, and male grooming categories

All information correct at time of publication and based on Canadean's research methodology.

Please get in contact if you have any questions about this or other Canadean reports. Analysts are available to comment. Contact the Canadean press office on +44 (0) 161 359 5822 or email


Busier Weekends Offer Unique Opportunity for Premium Products in Convenience Breakfast Market, says Canadean,-says-canadean/Thu, 07 Apr 2016 00:00:00 GMT,-says-canadean/As the fast-paced nature of twenty-first century life continues to change breakfast from an enjoyable pastime to a chore, consumers are increasingly seeking out convenience foods in the morning. While an established trend during the week, it is increasingly creeping into weekend habits.

According to a Canadean survey of packaging executives worldwide, 77% expect high or moderate demand for on-the-go grocery products during weekday mornings, while 63% forecast high or moderate demand during weekend mornings. While the high demand during weekday mornings is to be expected, this study shows that the industry is preparing to take advantage of a surprising opportunity: convenience breakfasts for those who are time-poor at weekends.

As a result, Canadean expects more innovative pack formats to be developed for breakfast drinks and smoothies, including dual packs separating liquid and solid contents, and heat-retaining packs to keep indulgent breakfasts warm while on the go.


Brands need to focus on innovation in weekend convenience breakfasts

A robust market for convenient weekend breakfast treats is now established, which some brands may be missing out on.

Safwan Kotwal, Analyst at Canadean, says: “Focusing purely on weekday breakfast convenience means brands risk leaving money on the table. While consumers’ timetables are arguably more flexible during the weekend, busier social lives are creating a new market for convenient, but at the same time indulgent, weekend breakfast products.

“Convenience purely targeted at busy office workers or busy parents on the school run means brands could be excluding themselves from a potentially very profitable weekend market.”

Room for brand expansion with premium weekend breakfast products

While convenience is an important consideration for many consumers, indulging and enjoying breakfast on the weekend is something they look forward to. Although high demand on weekday mornings will remain the most important occasion for convenience products, Canadean believes brands must not discount weekends as an opportunity.

“Brands built around convenience should consider brand extensions targeting weekend needs, while those built around enjoyment and indulgence should consider diversifying their product portfolios to offer new, more convenient products that still provide something special for weekend consumers,” Kotwal concludes.



This information is based on Canadean’s report: Examining new trends in the breakfast market and the opportunities for food manufacturers

All information correct at time of publication and based on Canadean's research methodology.

Please get in contact if you have any questions to this or other Canadean reports. Analysts are available to comment. Contact the Canadean press office on +44 (0) 161 359 5822 or email

Milk Alternatives to Flourish Globally, while White Milk Faces Declines in Developed Markets to 2021, says Canadean,-while-white-milk-faces-declines-in-developed-markets-to-2021,-says-canadean/Wed, 06 Apr 2016 00:00:00 GMT,-while-white-milk-faces-declines-in-developed-markets-to-2021,-says-canadean/Canadean’s latest long-term forecast to 2021 highlights the dwindling consumption of white milk in the West, and the potential for milk alternatives all over the world.

The market for white milk, which is defined as packaged, unflavoured milk from all animals, is set to decline in much of the developed world between 2016 and 2021, according to Canadean.

The decline will hit North America the hardest, a loss of two billion litres of white milk by 2021, a negative Compound Annual Growth Rate (CAGR) of almost 2%. This is due to reduced occasions for drinking white milk and a global trend for health and wellness, which is particularly prevalent in theWest. Conversely, emerging markets are expecting an increase in white milk sales by 2021, led by the Middle East and North Africa region, where the market will expand at a CAGR of 4.9%.


Canadean attributes the contraction of white milk sales in developed markets to the rapid shift away from domestic breakfast consumption, often seen as the traditional meal in which to consume milk.

Abigail Kendall, MA, Beverage Analyst at Canadean explains: “As consumers’ needs are increasingly moving towards on-the-go breakfast solutions, milk may be seen as less of a staple product with which to start the day.

“Additionally, purported health benefits associated with white milk consumption, such as providing protein and calcium, are being overshadowed by concerns that the beverage is high in fat.”

Furthermore, the strong growth of milk markets in emerging countries such as Chile can partly be attributed to school milk programs, a concept that is less popular in Western countries due to lifestyle differences.

Kendall continues: “Milk alternatives such as soymilk are increasingly viewed as fashionable drinks and a more health-conscious choice compared to white milk. This trend is complemented by the growing popularity of veganism and increasing incidences of lactose intolerance in the general population.

“Consumers like innovation in their drinks and this can be found in newer milk categories which appear to be more attractive than the mature white milk category. As such, soymilk and milk alternatives should expect to enjoy growth in every region in the world by 2021.”



This information is based on Canadean’s report:Global Beverage Forecasts March 2016 ; Comprehensive Topline Analysis of All Commercial Beverages Trends and Forecasts

All information correct at time of publication and based on Canadean's research methodology.

Please get in contact if you have any questions to this or other Canadean reports. Analysts are available to comment. Contact the Canadean press office on +44 (0) 161 359 5822 or email


Agenda confirmed for the 2016 Canadean Beer Strategy Congress, 05 Apr 2016 00:00:00 GMT International Beer Strategy congress returns for its 12th year following the success of previous events. As the only international beer strategy-specific conference in Europe, we promise to cover all the key issues affecting all-sized brewing companies to help you enhance your business. The unique format containing a mixture of case study-based presentations along with roundtable and panel discussions provides not only a content-rich agenda, but multiple opportunities for networking.

The programme for 2016 has been established and a wide range of senior-level executives have been confirmed as speakers to discuss how to overcome the most important strategic issues within the beer industry and how you can apply their personal experiences to deliver growth in your company.

Key themes in this year’s agenda include:

  • Key trends defining the beer industry now and in the future
  • Innovations in draft – Investing in the consumer experience for brand theatre
  • Effectively building a future-proof beer brand in dark markets
  • Coopetion in Beer: a new approach to Category Vision
  • The success of craft beer- What is the next step in growth?
  • State of the beer industry – Label reforms, tax and marketing. What do you need to know?
  • Spotlights on the key growth markets
  • Learning from the cider category: Flavour innovations that translate into success
  • Is your business ready for digital natives? 

This is not just your average ‘Beer Marketing’ conference; our agenda content spans several key strategic challenges, including product innovation, marketing, key growth markets, packaging, draft innovations. Be inspired in sessions hosted by different beer brewers including leaders from AB-InBev, Heineken, Diageo and SABMiller. Each speaker will share the background to their beer, the current markets, consumption and what to watch out for in 2016!

This year’s inspiring event will be taking place in London on the 9th- 11th May 2016.

Registration is now open and early bird discount is available! Don’t forget to quote the unique reference code MK-HJ-PR

Visit the website here:


Please get in contact if you have any questions to this or other Canadean reports. Analysts are available to comment. Contact the Canadean press office on +44 (0) 207 936 6536 or email




5 key trends to watch in the 2016 packaging market, 06 Apr 2016 00:00:00 GMT is set to be the year of experimentation with packaging, pushing innovation and technology to create more personalised and differentiated products.

  1.  The rise of the digital

The rapid development of technology has recently brought the concept of interactive packaging, which plays into the trend of value-added packaging, aiming to meet the ever-changing consumer expectation. The rate of advancement is set to increase during 2016, with even smaller companies dipping their toes into the digital world.

We are excited to announce the ‘Futurist Panel’ on Day 2 of the PACE Americas 2016 event: ‘Mapping out the future of packaging in line with emerging technology’.This session looks at the future of packaging and evaluates emerging technologies, being led by four industry expert speakers:

  • Todd Troldahl – Divisional VP, Packaging – Sear Holding corporation
  • Ron Sasine – Former Senior Director of Private Design Label Brands – Wal-Mart
  • Darralyn Rieth – Former Global Director Design Operations – Kimberley Clark
  • David France – Packaging Research Fellow – ConAgra Foods
  1. 2.       Clean packaging

Sustainability remains a key factor when producing packaging; however, recyclability is now more of an expectation, requiring brands to go the extra mile. The trouble with providing environmentally friendly options is that consumers are generally reluctant to pay more for it.

The concept of ‘clean’ can be taken through to the design of the packaging also, as trends reveal the preference for simple or minimal designs.

  1. 3.       Looking at size

In a time where brand loyalty is less prominent, brand owners must create and deliver packaging of the right size to meet the needs of the different customer circumstances, be it a family or an individual.  A perfect example of this would be the sizes of milk cartons; whilst a family may require larger than is available, a single individual would only need a fraction o the size.

  1. 4.       Differentiation

Differentiation within a competitive and full market requires vast amounts of market analysis. The aim is to keep consumers on their toes, whilst considering feedback for maximum impact.

Yves Briantais, the Worldwide Design & Packaging Director of Colgate Palmolive will join us at PACE Americas 2016 to discuss “Encouraging ‘outside of the box’ packaging to help differentiate your brand in mature markets”.  This session explores the role of innovation within a company, outlining the importance of implementing a structured plan, without ‘over innovating’.

  1. 5.       On-the-go Packaging

Once again, importance in placed on understanding the target market – and with increasing consumer demands flexibility of manufacturing is highly value in creating various design and sizes. Customer requirements can be met by offering dual packaged products.  Convenience and easy accessibility are the key points to address within this trend, whilst ensuring the correct materials are used without compromising the brand identity.

For more information on the PACE Americas 2016 event, visit the website here:


Please get in contact if you have any questions to this or other Canadean reports. Analysts are available to comment. Contact the Canadean press office on +44 (0) 207 936 6536 or email


Chobani’s success story inspires the Dairy world’s-success-story-inspires-the-dairy-world/Wed, 06 Apr 2016 00:00:00 GMT’s-success-story-inspires-the-dairy-world/The Dairy Innovation Summit will be returning for a 2nd year in April, this time in the exciting city of Amsterdam, Netherlands.  

There are many concerns to be discussed in the Dairy industry: the abolition of the milk quota removal which didn’t have the expected positive impact, the health concerns when consuming dairy products and the vital need to encourage current consumers to make dairy a daily part of their diet, to name just a few.

This year we will introducing several success stories which will surely inspire you to overcome these challenges, one of them being Chobani’s. Founded in 2005, this US company was the fastest growing business in the dairy industry, reaching a billion dollars in revenue in just 5 years by specialising in the Greek yogurt category. The case study will be delivered by Kai Sacher, Chobani's VP R&D.

Arla, Fairlife and many others will also be sharing their secrets on how to accomplish your dairy goals.  

Key themes announced for 2016 will include:

  • EU dairy market, one year after the quota abolition – delivered by Jens Schaps, Director, European Commission
  • Reinventing dairy formulations to increase consumption – delivered by Agnès Martin, Science & Nutrition Director Europe, Danone Nutricia Research – Dairy division
  • Effectively communicating the benefits of dairy to influence the consumer- delivered by Rebecca Oliver-Mooney – Head of Category and Operational Marketing, Müller Milk & Ingredients
  • Cheese - where to next for innovation? Delivered by Markus Danuser– Global brand manager, Emmi
  • The role of packaging in driving value in dairy – Delivered by Dr Ralf Zink – Head of R&D, DMK Deutsches Milchkontor GmbH

Don’t miss the leading dairy industry event of the year

Visit the official website for more information -

Book your place here -  by quoting reference code MK-OAPR

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Please get in contact if you have any questions to this or other Canadean reports. Analysts are available to comment. Contact the Canadean press office on +44 (0) 207 936 6536 or email