Canadeanhttp://www.canadean.com2014-09-01T11:31:57umbracoLatest information from Canadean.enPersonalised diets are being cooked up in the lab, 01 Sep 2014 00:00:00 GMT medicine is making its way into the US, with blood tests becoming the heart of changes to the way consumers see their health. As more millennials are taking a closer interest in their health and looking for new ways to catch early signs of health issues, Canadean predicts that personalised diets based on DNA tests will soon gain traction among the UK consumers.

A recent Canadean survey found that 45% of consumers in the UK would be interested in personalised skin care products based on expert laboratory examinations, with a further 54% saying they would be willing to provide blood, skin and hair samples for laboratory testing. Similarly, Theranos in the US, has developed a health monitoring programme which monitors health through regular blood tests. These tests consist of one single drop of blood which is analysed. Based on results, any changes can be easily detected, thus helping detect health issues much earlier on.

As the lines between healthcare and food in the UK are already blurring, Canadean believes it will not be long before this idea shifts onto personalised diets, with 10.3% of food consumption in the UK being driven by the desire for products based on the consumer’s individual needs. Joanne Hardman, analyst at Canadean comments: “As consumers take more interest in their health and aging consumers look to maintain or slow-down age-related issues, diets tailored specifically for these consumers based on their specific DNA will grow in popularity.”

Potential opportunities for brands and supermarkets 

This new innovation offers great potential for brands and supermarkets to capitalise on this idea, and partner with hospitals and blood testing laboratories to offer tailor-made diets based on consumer’s blood test results. These blood tests can measure issues such as kidney and liver function, meaning diet plans can be made to aid these issues and slow down any further damage.

Hardman says, “Personalised nutrition and diet plans could really be a hit in the UK, with consumers making more of an active effort to change their diets and improve their lives. DNA diet plans will be trusted if they work alongside the NHS and trusted names.”

To date, Nestlé has capitalised on the trend with the development of the Iron Man program - a coffee machine style piece of equipment which analyses what is missing in a consumer’s diet and then tailors a product to help make up the differe0nce.




The personalised diet based on DNA will offer great potential for brands and supermarkets to capitalise on this idea, and partner with hospitals and blood testing laboratories to offer tailor-made diets based on consumer’s blood test results.

For further information

Please get in contact if you have any questions to this or other Canadean reports. Contact the Canadean press office on +44 (0) 20 3096 2770 or email




Energised toothpaste - a trend to watch, 26 Aug 2014 00:00:00 GMT in the UK are looking for new ideas on how to beat tiredness and stay fresh throughout the day. A new survey from Canadean predicts energised toothpaste will be a trend to watch and suggests more products could benefit from an ‘energy boost’.

A new survey from Canadean finds that 38% of the UK consumers say they regularly suffer from sleep deprivation, resulting in fatigue and decreased mental alertness. To boost the energy during the day and compensate for a lack of sleep, many consumers drink coffee or energy drinks. However, your daily energy boost does not necessarily have to come as a drink: Canadean’s survey suggests there’s an increased consumer interest for other types of energising products such as energy chewing gum, caffeinated chocolate or toothpaste made with the energising ingredient, taurine.

When asked if consumers are interested in a toothpaste or mouthwash with taurine designed to give them an energy boost, 29% of consumers indicated their interest with over two thirds claiming they would be willing to use such product once a day or more, the survey finds. 

A Russian oral care manufacturer has recently extended its ROCS oral care brand with an energised toothpaste with taurine. The company say it gives you “a burst of energy from the very morning.”

According to Veronika Zhupanova, analyst at Canadean, we are likely to see more companies giving new types of products an energy boost: “Energising products are slowly shifting from drinks into other categories, such as food and personal care.  The world has already seen a number of personal hygiene products, such as shower gels and shampoos with taurine.”

Oral Care has a special place among personal  hygiene products, as despite being spat out, it is partially absorbed in the mouth and its ingredients can be ingested in small amounts. 

Zhupanova believes energising toothpaste is likely to spread across the UK market: “British consumers have already been investing in oral care products more than other European countries; for example, the UK’s toothpaste and mouthwash market was estimated 656million pounds in 2013.” 

However, there are also things the producers must be aware of: “The borderline position of oral care will certainly aid the efficacy of the new product, however, this is also a double-edge sword.  Due to a chance of ingestion manufacturers need to set age limitations and daily intake occasions,” says Zhupanova.



All numbers used in this text are based on a recent Canadean consumer survey of answers from the UK-based adults.

Rocs -energy

In Russia ROCS brand has introduced the energy toothpaste with taurine, described as “a burst of energy from the very morning”.

For more information and analyst comment, please contact the Canadean press office on +44 (0) 20 30962770 or email

Malnutrition threat to the UK, 22 Aug 2014 00:00:00 GMT morning (22nd August), the BBC has broadcast through multiple channels the significant 19% rise in the number of people admitted to hospital with malnutrition over the past year, passing the blame to worsening food poverty. Kirsty Nolan, analyst at Canadean, investigates.

A recent Canadean UK survey found that 1 in 4 (26%) consumers lack awareness of the link between poor nutritional intake and how it leads to malnutrition. This shows that vast numbers of the adult population are not educated or aware of malnutrition or its causes. In fact, another Canadean survey revealed that 27% of consumers never or rarely eat at least 5 portions of fruit and vegetables a day, highlighting that even the simplest of nutritional guidance such as the ‘5 a day’ is not being adhered to. Furthermore, 8% of consumers reveal that they are not aware of what food is healthy versus what is unhealthy – a worrying statistic for the UK’s nutritional health.

Eating healthy comes with a hefty price tag

Alongside a lack of knowledge around the topic of malnutrition, many consumers believe that eating healthy comes at a price they simply cannot afford. 40% of UK consumers believe that grocery prices are rising at a rate of at least 10% per year. Kirsty Nolan, analyst with Canadean, states: “Despite the growing media attention surrounding malnutrition, consumers remain very cost conscious in light of recent hard economic times. Consumers have proudly adopted the principles of being savvy shoppers and are always on the look-out for a bargain. Indeed 43% of consumers say that in 2013 they took greater advantage of promotions and price drops – which can have an impact on balanced and nutritional diets.”  

Education will prove key

The annual cost of malnutrition, estimated at £13billion a year by Age Concern, will be a heavy burden to the already stretched NHS. This is an issue that the government and organisations across the UK will have to battle. Nolan adds: “Education on how to eat healthily on a budget will be essential in proactively preventing this problem among our younger generations. Both parents and children need to be aware of the importance of healthy eating and the consequences that result from an unhealthy diet.” 


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Editor’s notes

All numbers used in this text are based on recent Canadean consumer surveys of answers from 2,000 UK-based adults.

For further information

Please get in contact if you have any questions to this or other Canadean reports. Contact the Canadean press office on +44 (0) 20 3220 0815 or email

Coke and Monster challenge Red Bull supremacy, 21 Aug 2014 00:00:00 GMT’s $2 billion deal with Monster has created a heavyweight contender to Red Bull’s commanding position in the global energy drinks market. The charts below shows the relative size of the Red Bull and Monster brands, as well as the combined size of the more disparate energy drinks portfolio built up by Coke – by volume and value.

Coke and Monster 1

Coke and Monster 2

The Monster brand currently holds just under 12% of the global energy drinks market by volume, versus just over 15% held by Red Bull (and 5% held by the Coke combined portfolio). Therefore in volume terms Monster is not far off the market leader. However, according to Emily Neill, Canadean CEO, “the real challenge for Coke and Monster will be to match Red Bull’s value share, which sits at nearly 24% of the global energy drinks market, whilst Monster tracks under at 9%.This reflects Red Bull’s premium pricing, driven by its strong profile in on-premise channels such as bars and clubs, as well as on-the-go outlets including garage forecourts.”

Distribution strategy will therefore be the key to success – and will determine whether Coke and Monster can eat into Red Bull’s value share. A comparison of the Red Bull, Monster and Coke global volume distribution shows that Monster + Coke combined have a global spread that already rivals that of Red Bull. The glaring gap for all three players is China – almost certainly the biggest prize of all. Monster Energy’s CEO Rodney Sacks has already pointed to this objective: “We want to get there as quickly as we can.”


For more information and analyst comment, please contact the Canadean press office on +44 (0) 20 3220 0818 or email


‘Natural’ foods equal ‘healthy’ in older consumers' minds‘natural’-foods-equal-‘healthy’-in-older-consumers-minds/Wed, 20 Aug 2014 00:00:00 GMT‘natural’-foods-equal-‘healthy’-in-older-consumers-minds/A new survey by Canadean finds that consumers aged 55 and older associate ‘natural’ products with a healthy, yet tasty, lifestyle and diet. 

The survey of 2000 UK consumers finds that 38% of those aged 55 and older are looking for ‘natural’ food choices. According to Canadean, this is due to older consumers growing more mindful of their health and well-being: 60% of those who look for natural foods also describe themselves as seeking healthier food options. Catherine O’Connor, analyst at Canadean, says: “Older consumers often see ‘natural’ as a byword for ‘organic’, ‘healthy’, ‘fresh’ and ‘wholesome’. However, there are no regulatory criteria when it comes to the term ‘natural’, which leaves manufacturers more open to put the label ‘natural’ on their product.”

By contrast, products which claim to be ‘organic’ have to be produced using organic methods of farming which promote ecological balance, conserve biodiversity and do not allow for synthetic pesticides or additives. Similarly, in order to claim to be ‘healthy’, a product has to contain a reduced amount of ‘bad’ ingredients, such as using natural sweeteners in place of sugar or by reducing saturated fat content. O’Connor adds: “When we asked consumers about their dietary habits, we purposely avoided defining the term ‘natural’, meaning that the respondents were defining it for themselves. The resulting overlap in the use of the terms ‘natural’ and ‘organic’ proves that many consumers are confused about the exact meaning of those labels.”

According to Canadean data, the desire for ‘natural’ foods also results from older consumers’ search for quality. O’Connor concludes: “Products marketed as ‘natural’ are currently more successful among older consumers than products featuring more explicit health claims. This is because older consumers think that ‘natural’ products are made with care and craftsmanship, whereas they fear that foods marketed around health alone may involve a sacrifice in taste that they are not eager to make.”


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Editor’s notes

Consumer attitude findings are based on Canadean’s July 2014 survey of 2000 consumers in the UK.

Old Consumer Food

Many older consumers think that 'natural' means the same as 'organic' when they shop for healthy foods. 

For further information

Please get in contact if you have any questions to this or other Canadean reports. Contact the Canadean press office on +44 (0) 20 3220 0815 or email

Indian men seek fragrances to succeed in career, 19 Aug 2014 00:00:00 GMT present, men are consuming more fragrances than women in India, illustrating a strong male interest in the scents market. This growing trend will present fragrances manufacturers with prime opportunities for targeting Indian men, who seek out masculine fragrances to aid their professional image. As a result, Canadean data forecasts the fragrances market in India to grow at a CAGR of 26.0% from 2013 to 2018.

Image consciousness

Indian men are becoming conscious about their image which can be partially attributed to the building pressure to succeed in the workplace. Rapid urbanisation, as men have flocked to the major cities in search of higher paid work, has led to continual pressure and competition in office environments. Kirsty Nolan, analyst at Canadean comments: “Men in this scenario want professional and sophisticated fragrances that complement their workplace image, believing that this will help aid their career success."

Price sensitivity

Men in India are also conscious about the price, meaning that manufacturers and retailers need to be careful in the positioning of their fragrances. According to Nolan: “There is a willingness to pay for quality across India as 22% of fragrances consumption is motivated by this need; however this is followed by 20% of consumption motivated by the search for better value. Fragrance companies need to ensure that they are providing men with an affordable, high quality, daily wear that can be incorporated into the average man’s grooming routine.”

Western influence

It was traditionally cultural for Indian men and women to use the same, unisex fragrances with scents which, in the west, would be exclusively associated with women. Rural men and those in smaller towns are still using these fragrances. As urbanisation increases and a fascination with western culture spreads beyond the cities, men are opting for more masculine fragrances that better suit the evolving culture, such as those with spicy, woody, oceanic and citrus notes. This opens huge opportunities for fragrance companies to explicitly target men with masculine fragrances and accompanying marketing campaigns.



These findings are based on the new Canadean report: Consumer Trends Analysis: 'Understanding Consumer Trends and Drivers of Behavior in the Indian Fragrances Market.'

Lacoste _rouge _enl

Lacoste introduced a new fragrance in the Indian market with the launch of Eau De Lacoste L.12.12 Rouge. This new fragrance brings together a combination of  fruit notes such as mango and black pepper, giving a powerful, indulgent and intense smell.

For more information

Please get in contact if you have any questions to this or other Canadean reports and data. Analysts are available to comment. Please contact the Canadean press office on +44 (0) 20 3220 0807 or email



US women drink wine to relax - men look for high quality, 18 Aug 2014 00:00:00 GMT drink more wine than men in the US – but that’s not the only difference. New research from Canadean looks at the motivations behind wine consumption.

Men and women are different when it comes to their wine habits.  New research from Canadean finds that in the US, women drink wine in order to relax and unwind, seeking good value options, whereas men are more likely to be wine buffs, searching for high quality and new drink experiences. In 2013 the US spent a total of $21.2 billion on wine. Women are the biggest drinkers accounting for 59% of consumption by volume compared to 41% for men.

According to Canadean’s new research, women desire products that will help them relax and unwind, with this need motivating over $6.7 billion in wine sales in 2013. Finding good value wine is also highly important to women: 15% of what they buy is driven by the search for products which give the best value for money. According to Catherine O’Connor, senior analyst at Canadean, this is partly due to women’s high wine consumption: “Being more regular drinkers of wine than men, women look to find affordable offerings that allow them to enjoy the drink frequently without feeling guilt over their spending. This makes communicating value an essential part of how marketers should target women.”

Although they drink less wine than women, men spend more in the search for quality

Male wine consumers in the US are driven by the search for quality products and new drink experiences. Although they drink less wine than women, they spend considerably more money in their search for high quality products. Men spent $1.8 billion to meet this need in 2013, whereas women only spent $1.0 billion in their search for quality. Men are also driven to find products that offer new experiences, with this need fuelling $2.4 billion of their wine consumption compared to $2.2 billion of female consumption.

O’Connor explains, “these findings reflect a growing wine connoisseurship among American men. While beer is still more likely to be men’s standard drink of choice, a growing number of men are looking to wine for a premium drinking experience as well as to show off their knowledge and refined palates.” According to O’Connor, “this means rising male demand for luxury wine experiences and products that can offer the wine buff something new.” Brands should bear these differences in mind when marketing their products; “put simply, while women are looking to wine to accompany conversations as they unwind with friends, for men, wine is the conversation.”   

Woman drinking wine in the US

While women look for wine to accompany their conversation - for men, wine is  the conversation.




These findings are based on Canadean’s  consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in consumer markets. This provides data on consumer trends, consumer groups, market sizes and which trends drive their behaviour.

For more information

Please get in contact if you have any questions to this or other Canadean reports and data. Analysts are available to comment. Please contact the Canadean press office on +44 (0) 20 3220 0818 or email

Older consumers are seeking convenience in food, 12 Aug 2014 00:00:00 GMT is commonly believed that convenient products are for the busy city worker. However, the older population are quickly becoming some of the biggest seekers of convenience, with 17.1% of their food consumption motivated by this need, finds a new report from Canadean.

Older consumers need easy-to-use food products

Convenient products are often targeted at the busiest and time scarce consumers. However, manufacturers employing this strategy alone are missing a large proportion of potential customers. A growing number of older consumers are looking for convenient lifestyle enablers – products which allow them to live and consume without difficulty. For example, due to the one-child policy and the presence of the 4-2-1 family structure, China has a rapidly aging population. Because of the burden on the younger generation, the most senior generation will receive less support from their family and consequently will drive demand for easy to use, convenient meal time and snacking options.

Packaging redesign offers added convenience

Old age is often accompanied by a loss of strength and dexterity in hands and wrists, meaning that fiddly opening mechanisms or tight screw tops can present an issue. Emerald has taken this into account in the design of its new packaging. The packaging of nut assortments has been re-engineered with indentations on the side to improve grip, moreover a shortened rotation is required to open the product. Kirsty Nolan, analyst at Canadean, comments: “Emerald is successfully targeting the aging population with a product that is not only traditional and high in protein, but that is fully accessible to its target audience.” 

As well as snacks, older consumers need convenient meal time options. According to Nolan: “Often older people choose to eat traditional cuisines and more fresh food. Therefore, the challenge for food companies is to provide fresh, easy, convenient meal-time choices.” For example, Marks & Spencer has been innovative in finding solutions and offers a range of chilled prepared meats and vegetables in single-serve packs. The range is supported by ongoing meal-deal promotions which further contribute to its success.  




About this report

Findings are based on the new Canadean report: ‘New Strategies for offering Convenience in Food - Targeting new occasions, best practice and new solutions.’



Emerald redesigned the packaging for its nut snacks to make it easier for its older consumers. The pack has indents on the sides to make it easy to hold, and the manufacturers shortened the rotation required to open the lid to make the task easier for those with reduced wrist strength and dexterity.

For further information

Please get in contact if you have any questions to this or other Canadean reports. Contact the Canadean press office on +44 (0) 20 3220 0815 or email


Fruit is top of the tree among UK kids snacks, 11 Aug 2014 00:00:00 GMT and processed fruit snacks are on the rise in the UK as health concerned parents want more healthy products for their kids, finds new survey by Canadean.

The survey of 506 parents with children aged 16 or under reveals that 94% of the UK’s children snack, and over half do so on a daily basis. There are approximately 12 million children in the UK which equates to over six million snacking occasions every day. Fruit is the most common snack among children with 67% of children snacking on fruit, closely followed by crisps at 65%. The remaining top spots are filled by biscuits (64%), chocolate (42%) and confectionery (37%). However, fruit remains the overall snack of choice with one in three children most likely to snack on the natural, sweet treats in either packaged or unpackaged forms. 

Parents worry about kids snacking habits

Parents across the UK are increasingly concerned with their children’s snacking habits, which is not surprising given the media attention surrounding the issue of rising childhood obesity levels. In the same survey, one in three parents expressed concern regarding their child’s weight; approximately 40% expressed concern about snacking and overall dietary habits and over half are worrying over whether their children are eating enough fruit and vegetables.

Snacking market rife with opportunities

The findings of the survey highlight a number of opportunities for snacking manufacturers. Kirsty Nolan, analyst with Canadean, says: “There is a definite need for healthy snacks for children. More and more parents want to incorporate the ‘five-a-day', which is the generally accepted healthy daily quantity of fruit and vegetable portions, in their children’s diets.”

In its simplest form this can be packaged fresh fruit, conveniently prepared and packed in a bag ideal for lunch boxes or snacking on-the-go. Asda has an extensive private label range of children’s fruit products which appeal to parents because the pre-packaged fruit bags provide kids with one of their ‘five-a-day’. Processed options are also growing in popularity. Organix has a range of fruit snacking bars under its ‘Goodies’ brand which again provide one of the recommended 'five-a-day' while also promising to be 100% organic and containing no added sugar, artificial flavours or colours. Nolan adds: “Along with the health benefits, parents also like the extended shelf-life of processed fruit products, as they can be stored more easily than fresh fruit.”


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Editor’s note

All numbers used in this text are based on a recent Canadean consumer survey of answers from 506 UK-based adults.

Organix 2


Organix's 'Goodies' fruit snacking bars provide children with one of the recommended 'five-a-day'.

For further information

Please get in contact if you have any questions to this or other Canadean reports. Contact the Canadean press office on +44 (0) 20 3220 0815 or email

Yoghurt drinks on the rise in China, 08 Aug 2014 00:00:00 GMT drinking yoghurt market is exploding in China due to significant and sustained investment and a new demand for healthier drinks ‘on the go’, finds new report by Canadean.

Drinking yoghurt will become the third most consumed dairy drink in China by 2016, as the volume consumption of drinking yoghurt will exceed that of flavoured milk as well as grain, nut, rice and seed milk alternative drinks. According to Canadean, this is mainly due to significant and sustained investments taking place in the Chinese yoghurt market. Michael Loubser, beverage analyst at Canadean, says: “With insufficient supply of raw milk and rising raw milk prices in 2013, Chinese dairy producers devoted resources to maintaining steady milk supplies by investing more in milk sources and cattle ranches. These investments are now bearing fruit, with the drinking yoghurt category expected to experience steady growth well into 2019.” 

Collaboration boosts Chinese dairy industry

Since 2013 major dairy production companies have been building up alliances and working together with dairy farmers to boost growth in the Chinese dairy industry. In May last year, for example, Mengniu and Danone signed a framework agreement to establish a joint venture for the production and supply of chilled yoghurt products. At the same time Mengniu increased its stake in China Modern Dairy to 28%. Yili Group also formed an alliance with the Italian dairy firm, Sterilgarda Alimenti, and signed a memorandum of understanding with Dairy Farmers of America regarding strategic purchasing and farming service cooperation.

Trend: healthy, nutritious dairy products ‘on the go’

Significant investment, however, is not the only reason why the Chinese drinking yoghurt market is growing rapidly: With increasing disposable income and exposure to the highly marketed benefits of drinking yoghurt, more and more consumers demand healthier, nutritious dairy drinks in China. According to Canadean, the ambient drinking yoghurt segment is doing particularly well: in 2013 ambient drinking yoghurt grew by an impressive 110%, and it is expected to grow further in 2014, to take a 70% of the drinking yoghurt market. Loubser says: “Consumption habits have shifted, and a significant portion of the market is now ‘on the go’ which makes yoghurt drinks, especially ambient variants, very convenient for busy consumers.” 

Bright Dairy stays dominant in ambient yoghurt 

Bright Dairy has been dominating the ambient yoghurt drinks category for several years: With the success of its Momchilovtsi ambient drinking yoghurt brand, and the overall popularity of ambient drinking yoghurt in general, Bright Dairy secured a strong lead in the market, both in terms of volume and value share. Loubser adds: “Although companies such as Mengniu and Yili have released several ambient yoghurt brands of their own, Bright Dairy is keeping the pressure on its competitors and managed to increase its volume share against the key players in this category.” 


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Editor’s notes

All market insights from this press release are based on Canadean's report '2014 Dairy Market Insights Report: China.'

Bright Dair

Bright Food launched its premium-priced Momchilovtsi drinking yogurt with a shelf life of 90 days at the end of 2008.

 China Dairy Graph

Canadean forecasts drinking yoghurt to become the third most consumed dairy drink in China by 2016.

For further information

Please get in contact if you have any questions to this or other Canadean reports. Contact the Canadean press office on +44 (0) 20 3220 0815 or email