Canadeanhttp://www.canadean.com2015-07-29T15:29:59umbracoLatest information from Canadean.enMixed flavour juice growing by 100 million litres in troubled global juice market, 29 Jul 2015 00:00:00 GMT recent years consumers have started to favour premium juices with mixed flavours over historically popular single flavours such as orange and apple. Canadean’s latest annual Soft Drinks Market Insight reports find that global sales of orange and apple juice declined by half a billion litres between 2013 and 2014 to under 12 billion litres. This compares with more than 13.5 billion litres of combined global sales only five years ago in 2009. “In many Western markets fewer people have a traditional breakfast meal and more consumers are concerned about the high sugar content of juices. Flavour mixes are providing a much-needed volume boost for struggling juice manufacturers,” says Chris Strong, analyst at Canadean. 

Source: Canadean

         Juice Performance Graph

The research reveals that more exotic and unusual flavour combinations are beginning to emerge, including vegetable juices, blood orange and passionfruit. On a global basis, mixed flavours have grown by a 2% CAGR between 2011 and 2014 compared to a 2% decline for the juice category overall. This translates into a volume rise of around 100 million litres in only three years, from 1.6 to 1.7 billion litres. In the leading North America market the segment recorded almost 8% growth, despite production difficulties due to rising raw material costs and crop shortages. Similar success has been seen in West Europe where mixed flavours rose by 1% in 2014, against a 5% decline for the juice category overall.

HPP and cold-pressed juices meet consumer demand for fresh produce

Together with value-added innovations such as cold-pressed and high-pressure processed (HPP) products, flavour mixes meet growing consumer demand for innovative and high quality beverages. “HPP and cold-pressed juices are particularly interesting for manufacturers. They not only meet consumer demand for fresh products where ingredients and taste have not been impacted by industrial processing, but can also be sold at premium prices,” adds Strong.    

China and India driving mixed-flavour growth in 2015

Flavour mixes are expected to continue their robust performance into 2015, with up and coming markets in Asia, particularly China and India, helping to drive growth due to rising disposable incomes. Since 2011, flavour mixes have increased by nearly 40 million litres in these two countries, reaching a pooled volume of over 81 million litres in 2014, and are expected to grow by a further 14% in 2015. Canadean forecasts mixed flavours to make inroads into the wider juice category globally as well, taking a share of almost 10% by the end of the year.


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Canadean expects mixed flavour juices to continue to record healthy growth.



All numbers used in this text are based on the Canadean's annual Soft Drinks Market Insight reports, published in May/June 2015.

* Juice is defined as 100% pure juice

Please get in contact if you have any questions to this or other Canadeanreports. Analysts are available to comment. Contact the Canadean press office on +44 (0) 207 936 6536 or email

Egyptian duty paid cigarettes market in decline as consumers turn to cheap contraband, 20 Jul 2015 00:00:00 GMT Egyptian cigarettes market has been contracting by over 10% since 2008, as consumers turn to cheap contraband cigarettes due to high prices for duty paid cigarettes caused by the political turmoil in 2011.

Canadean expects cigarette sales to drop by 4.8% to 78.5 billion pieces in Egypt by the end of 2015.One of the reasons for this decrease is that the Egyptian cigarettes market has been dramatically affected by illegal and contraband cigarettes in the last few years,” says Sam Allen, analyst at Canadean. Even though smuggling had never been a major issue in the Egyptian market until recently, the effect of two consecutive increases in excise duty in July 2010 and 2011 meant duty paid cigarettes suddenly increased significantly in price due to supply issues. Combined with the economic fallout from the political turmoil in February to April 2011, this changed the Egyptian cigarettes market as consumers began to seek cheaper tobacco options: The total market share of contraband rose from just 0.3% in 2010 to 18.8% in March 2012.  

Per capita consumption to decline by 10% over the next five years

High levels of unemployment, a weak economy and political and social unrest are problems that are expected to persist for some time across Egypt, negatively affecting the cigarette market in the long term. “Overall sales are likely to only recover slowly due to the ongoing high levels of contraband, and further tax increases will only exacerbate the situation,” says Allen. The recent moves made by the government to limit tobacco consumption, as part of its commitment to the FCTC, will also restrict legitimate sales in per capita terms. 

Expanding population means market continues to grow for now 

Despite the Egyptian population expanding by an estimated 18.2% between 2013 and 2023, the cigarette market is forecast to end 2023 only 6.3% above 2013 levels. This means that, even though overall market expansion will remain positive, this is largely due to population growth, not to increasing sales. However, “as recent political issues subside somewhat, and with ongoing efforts made to combat counterfeit tobacco products, legitimate consumption should account for a higher percentage of consumption in coming years as supply issues return to normal,” says Allen.


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Smokers in Egypt turn to cheap contraband as duty paid cigarettes become too expensive.



All numbers used in this text are based on the Canadean report 'Cigarettes in Egypt,' published in July 2015.

Please get in contact if you have any questions to this or other Canadean reports. Analysts are available to comment. Contact the Canadean press office on +44 (0) 207 936 6536 or email


Savvy shoppers taking pride in finding private label bargains in the personal care aisle, 16 Jul 2015 00:00:00 GMT thirds of consumers globally say price is an important factor when choosing a personal care product. While private label already caters to this need, manufacturers should also offer good value and promote their products through beauty and lifestyle bloggers.

A recent Canadean survey reveals that 74% of consumers globally find price an important factor when choosing a personal care product, while 56% say promotional offers are important. Moreover, the mindset that cheap private label personal care products are less effective is changing across the globe, with 49% of consumers agreeing or strongly agreeing that discounters and private label offerings are the same as branded products, only packaged differently. “This new generation of savvy shoppers often feels proud about finding a private label bargain in the personal care aisle,” says Joanne Hardman, analyst at Canadean.

Private label needs to be positioned around affordability and value

While private label has traditionally been catering to the low-end market, private label manufactures are now also expanding their ranges to meet the needs of consumers who look for good value. “In order to challenge brands, private label needs to position products as being better or at least as good as branded alternatives,” says Hardman. "Manufacturers need to continue to shift consumer attitude towards a positive image of private label by offering good-value-for-money products that people can trust.” For example, many private labels are offering inexpensive alternatives with a packaging design similar to that of a well-known brand in order to instill brand confidence in consumers and simplify the product choice by providing an obvious comparison.

Bloggers a key element for online competition with brands

Canadean also finds that almost half (49%) of consumers globally agree that they like to buy personal care products that are reflective of their attitudes and opinions in life. This highlights opportunities for private labels to better establish their products in the market by pairing up with popular bloggers and personal care gurus. Hardman says: “Bloggers offer a first-hand opinion of new products and give consumers confidence to explore personal care offerings they may not have thought of trying before. Brands are already successful in this channel, which means that private label needs to catch up with this trend to capture consumer attention and compete in the market.”


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Two thirds of consumers globally say price is an important factor when choosing a personal care product.



All information used in this text are based on the Canadean report 'Private Label Personal Care: Does the shift in consumers’ shopping habits in developed economies mean major brands face a revitalized competition?'

Please get in contact if you have any questions to this or other Canadean reports. Analysts are available to comment. Contact the Canadean press office on +44 (0) 207 936 6536 or email

Top 5 cheese brands hold less than 10% of global market, 09 Jul 2015 00:00:00 GMT global cheese market is growing strongly, driven by emerging countries such as Brazil, where cheese consumption is expected to triple in less than a decade. However, the top five global brands hold less than 10% of the market.

According to Canadean’s research, the global value of cheese stood at US$216.3 billion in 2014 and is expected to reach US$237.2 billion in 2019. However, the global cheese market is also highly fragmented, with the top five brands – Kraft, Philadelphia, President, Sargento and Galbani – holding less than 10% of the combined market share. "With rising competition, top players in the market are building unique strategies, such as new product traits and uses, to differentiate themselves from other brands," says Dhara Badiani, analyst at Canadean.

Western food such as pizza on the rise in emerging markets

The growing population in countries such as Brazil, China and India with increasing disposable income means that consumers spend more on processed foods including cheese. “Western foods such as pizza, pasta and sandwiches have become more popular in many emerging markets in recent year,” says Badiani. Simultaneously, the rapid growth of modern retail formats and fast food chains in emerging markets are driving both retail and on-trade sales of cheese. "Hypermarkets and supermarkets are the leading retailer channel for cheese in emerging markets, as they offer a wide range of cheese including multi-brand, private label and specialty products," Badiani argues.

Cheese consumption in Brazil to triple in less than a decade

The report also finds that the Brazilian cheese market is one of fastest growing globally. While the average Brazilian only consumed 3.4 kilograms of cheese in 2009, per capita consumption has increased to 5.4 kilograms in 2014, and is expected to grow to 8.6 kilograms in 2019. Brazil – already the fifth largest cheese market in volumes terms in the world today – will continue to move up in the global ranking to reach third place in 2019. This means, in less than five years, the volume of the Brazilian cheese market will be the same size as the French market (approx. 1.8 billion kilograms).


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The global cheese market was valued at more than 216 billion in 2014. 



All numbers used in this text are based on the Canadean report 'Global Cheese Market,' published in June 2015.

Please get in contact if you have any questions to this or other Canadean reports Analysts are available to comment. Contact the Canadean press office on +44 (0) 207 936 6536 or email

Canadean acquires ERC, 28 Mar 2014 00:00:00 GMT are pleased to announce that Canadean acquired ERC on March, 28th, 2014.
Since its foundation in 1961, ERC has expanded its geographical focus of research to cover Tobacco and Baby Food markets in Europe, North and South America, Asia and the Middle East and Africa. ERC's analysts and editors come from a wide variety of FMCG and other consumer market backgrounds, and have accrued decades of expertise in researching the Tobacco and Baby Food industries. 
ERC’s methods of research incorporate extensive cross-checking of data against original sources, enabling precision and depth of analysis. From desk research to on-the-ground research, from audit data to commissioned storechecks to industry interviews, ERC’s methodology, combined with their analytical excellence, ensures accuracy, consistency and insight.
Testament to ERC’s premium quality is their extensive client portfolio which includes all the major multinationals, international organisations, investment/management analysts as well as related industries.
In March 2014, ERC was acquired by Canadean, enabling ERC to benefit from synergies with other Canadean divisions and its greater scale, as well as the company’s technical expertise in the delivery of electronic content, while providing Canadean with two new core areas of expertise: Tobacco and Baby Food.
If you want to learn more about our Baby Food research please click here. If you would like to know more about out Tobacco research click here.



Please get in contact if you have any questions. Contact the Canadean press office on +44 (0) 207 936 6536 or email
Six out of ten consumers like confectionery that reminds them of their childhood, 07 Jul 2015 00:00:00 GMT are feeling busier than ever, but at the same time disposable incomes are rising. This means that consumers are able to treat themselves more regularly and relieve pressure and stress with nostalgic products.

According to a global survey conducted by Canadean in 2015, six out of ten respondents find products which remind them of their childhood and simpler times either very appealing or appealing. Due to its indulgent nature, confectionery - a global market worth US$174,738.55 million in 2014 - is one of the go-to products that help consumers relax and alleviate feelings of stress.

Confectionery manufacturers should capture the attention of these stressed consumers via their ever-growing desire for nostalgia. Joanne Hardman, analyst at Canadean, says: “Consumers can be targeted with limited editions of popular confectionery that remind them of their childhood. This allows brands to charge a premium price for the product, as shoppers are willing to pay more for an exclusive experience and the chance to elicit happy memories.”

Brands and private labels will make nostalgia a central theme 

Canadean’s global survey shows that 44% of respondents think private label and branded foods and drinks are produced in the same factory, and then simply packaged differently. Hardman says: “Consumers think more highly of private labels, creating a huge competition for customers, as store-own brands expand their portfolios to include more premium products." However, not all private label brands will be able to replicate the same level of heritage and emotion that consumer associate with some national brands. Instead, "they should concentrate on more contemporary themes, mixing nostalgia with experimentation to stand out on the shelves," adds Hardman.


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Consumers like confectionery that reminds them of their childhood.



All numbers used in this text are based on a Canadean survey of 50,000 respondents in 48 countries.

Please get in contact if you have any questions to this or other Canadean surveys. Analysts are available to comment. Contact the Canadean press office on +44 (0) 207 936 6536 or email

Baby boomers expanding UK outbound tourism market, 01 Jul 2015 00:00:00 GMT a new Expert Insight piece, Gillian Kennedy, analyst at Canadean, looks at the travel behaviour of 55+ year olds, whose purchasing power has been strengthened by recent changes in pension annuities.

Canadean expects that British tourists will make over 62 million trips abroad in 2015, which makes the UK one of the largest outbound tourism markets in Europe, only second behind Germany as the top source market. Among those travelling, the British baby boomer generation of over 55+ year olds has fast become one of the most significant demographics with greater purchasing power and more holiday time than younger cash-strapped tourists. While this ‘baby boomer’ generation have consistently been a major part of the entire UK outbound market, recent changes in pension annuities have strengthened their ability to take leisure holidays abroad. 

Highlights from the Expert Insight piece by Gillian Kennedy:

  • A Canadean survey found 34% of 55+ year olds opt for two holidays a year
  • 55+ year olds often return to the same destination when taking more than one trip abroad
  • Spain, Portugal and Greece are the top choices for baby boomers
  • Only 11% of 55+ year olds go abroad during June, while 15% opt for a holiday in April
  • A transport provider which is near the place of arrival/departure is very important for baby boomers
  • With the removal of pension restrictions and the improvements in LCC customer service, older UK consumers are likely to increase the frequency in which they travel abroad 

Baby Boomer Tourism Graph 2

Based on a Canadean survey of 344 UK based respondents that are 55 years or older and are planning a trip abroad in 2015.


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About the author

Gillian Kennedy Profile Pic 

Gillian Kennedy completed her PhD in Middle Eastern Politics at King’s College London in 2014, and has since been working for Canadean’s Travel and Tourism division as a lead analyst for the Middle East and North Africa (MENA). 

For more information

Please get in contact if you have any questions to this or other Canadean surveys. Analysts are available to comment. Contact the Canadean press office on +44 (0) 207 936 6536 or email

Natural ingredients and craft production are key to Russia’s oral care market’s-oral-care-market/Tue, 30 Jun 2015 00:00:00 GMT’s-oral-care-market/According to a new survey by Canadean, nine out of ten Russians find it important to have healthy teeth and gums. However, they rarely have an emotional connection to their choice of toothpaste or mouthwash and often pick certain products out of habit or due to better prices. Veronika Zhupanova, analyst at Canadean, says: “To catch the consumer’s eye, new launches should promote the artisanal traits of the product and imply higher quality. This can be achieved by using authentic recipes and ingredients that will reflect positively on consumers’ oral health.”

Botanical, natural and organic ingredients influence purchasing decision

When asked about the importance of product attributes when buying personal care items, botanical, natural and organic ingredients were among the most influential product traits. Over two thirds of Russians find botanical, as well as natural and organic ingredients important (68% and 67%, respectively). To capitalise on this trend, manufacturers should turn to traditional medical ingredients that have been known and respected by generations.

Zhupanova says: “Ingredients such as galipot and calendula are known for their healing properties. Brands should use trendy ingredients, such as superfoods, a high concentration of vitamins or charcoal – which is becoming popular for its absorbing properties and natural origin.” This is especially applicable to smaller brands, which consumers often perceive as more trustworthy, artisanal and crafty.

For example, manufacturer SPLAT rolled out Siberry (Siberian Berries) toothpaste. The product features extracts of superfood berries such as juniper, sea-buckthorn and cranberries. Additionally, the toothpaste claims to contain Olaflyur, an organic form of fluoride, adding a more personalised and craft touch to the product. “This toothpaste appeals to consumers who are interested in smaller and more artisanal brands that offer a holistic approach to health and beauty,” adds Zhupanova.


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Nine out of ten Russians find it important to have healthy teeth and gums.



All numbers used in this text are based on a Canadean survey of 2,000 Russia based consumers. 

Please get in contact if you have any questions to this or other Canadean surveys. Analysts are available to comment. Contact the Canadean press office on +44 (0) 207 936 6536 or email

Baby food market in Malaysia valued at US$443 million in 2014$443-million-in-2014/Wed, 24 Jun 2015 00:00:00 GMT$443-million-in-2014/Although the volume of the baby food market in Malaysia only grew marginally over the last few years, the overall value has increased by over 60%. This is due to rising incomes, a decline in births and the trend towards super-premium and specialised baby food.

The baby food market in Malaysia has been relatively stable over recent years in volume terms, despite minor fluctuations. In 2014, Malaysians bought 33,413 tonnes of baby food, representing a growth of 3.6% from 2008. However, in value terms, baby food increased by over 60%, reaching US$443 million in 2014.

The Malaysian baby food market is dominated by multinational brands – most notably Danone, Nestle and Dutch Lady – which together accounted for 75% of baby food sales by volume in 2014. Around 29,375 tonnes of baby milks were consumed in Malaysia in 2014, accounting for 90% of the market value. 

Milks suppliers to expand into 3+ and 6+ markets

According to Canadean, birth rates have declined by 4% between 2011 and 2014 and this trend is set to continue: By 2020, births will have declined by a further 7.6%. Consequently, the number of infants is shrinking, while the number of toddlers aged 1-3 is increasing. Sam Allen, analyst at Canadean, says: "This change will have a significant effect on the market as a whole, with specialised and follow-on milks increasing their market share in the next couple of years. Moreover, milks suppliers are likely to focus on products for older children, and try to expand into the 3+ and 6+  years markets.”

Malaysians unwilling to compromise on baby food 

Research compiled by Canadean* finds that commercial baby food is an important part of the food budget for families with small children. Not only was baby food one of the food categories least affected by the economic recession, but parents also tend to be loyal to particular baby food brands. Around half of families with babies said that they would not change their usual purchasing habits, and just 4% said they would buy less baby food because of food inflation or income problems. 

According to Canadean, disposable incomes are generally increasing in Malaysia and should encourage parents to buy more baby food in coming years. However, the decline in the number of births will have a definite impact on the market. Allen says: “Most value growth will occur as a result of higher prices and the trend towards more premium products, including super-premium and more specialised milks.”


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Disposable incomes are increasing in Malaysia, encouraging parents to buy more baby food.



The information used in this text is based on the Canadean report 'Baby Food in Malaysia.'

*original source: Malaysia Statistics

Please get in contact if you have any questions to this or other Canadean reports. Analysts are available to comment. Contact the Canadean press office on +44 (0) 207 936 6536 or email

Energy drinks resilient in declining European beverage market, 18 Jun 2015 00:00:00 GMT difficult financial times, energy drinks show robust growth in Europe. This is due to flavour and ingredient innovations, as well as the emergence of low calorie options that meet the needs of a small, but growing, health-conscious consumer group, finds new report by Canadean.

According to the report, the European energy drinks market is expected to increase by 4.9% to reach close to 550 million litres in 2015. “Energy drinks are highly submerged in people’s daily routines, which might be one of the reasons why they are so resilient in countries where other categories such as carbonates and beer have been continually declining,” says Angela Wynne, analyst at Canadean. Even in countries like Greece and Russia, where consumers spend less on beverages due to the economic circumstances, energy drink volumes have stayed stable. The report finds that the widening range of flavours and product extensions are the main drivers behind the continued expansion of energy drinks. Nevertheless, energy drinks remains a niche market, accounting for less than 0.1% of total beverage consumption.

Fruit-flavoured energy drinks prove to be popular

The volume of fruit-flavoured products has increased by around 11% between 2013 and 2014, with new flavours such as orange, mojito, lemon-lime or pineapple-lime being launched. “These new flavours are targeting consumers who do not like the classic taste of energy drinks and who use them for refreshment, especially during the summer time,” says Wynne. In some countries, such as Hungary and Poland, new flavour innovations have succeeded in bringing back the younger generation to energy drinks.

Energy drinks with natural ingredients on the rise

Canadean also witnessed some development in energy drinks with natural ingredients, such as naturally sourced caffeine and drinks without taurine. In Latvia, Aldaris (Carlsberg Group) launched ‘Super Manki’ in 2014 – a natural energy drink free from caffeine and taurine. Guarana is also becoming more popular, with product ranges in Belgium, the Netherlands and Germany often containing the guarana berry as an ingredient.

Low calorie options to meet concerns over health 

Low calorie energy drinks have also increased by 11.6% across Europe between 2013 and 2014, as consumers see low calorie options as a way to overcome the current health concerns over energy drinks. “The industry is trying to change the perception of the category and tap into the new health-conscious demographic to ensure its future growth,” says Wynne. However, the market share of low calorie energy drinks is low (<0.1%) and likely to remain low as most energy drinks are consumed by young men who are less concerned about calorie content.


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All numbers used in this text are based on Canadean's 'Quarterly Beverage Tracker Q1-15,' published in May 2015.

Please get in contact if you have any questions to this or other Canadean reports. Analysts are available to comment. Contact the Canadean press office on +44 (0) 207 936 6536 or email