Canadeanhttp://www.canadean.com2014-04-16T14:34:08umbracoLatest information from Canadean.enBritish men look for convenient and luxurious personal-care productshttp://www.canadean.com/news/british-men-look-for-convenient-and-luxurious-personal-care-products/Wed, 16 Apr 2014 00:00:00 GMThttp://www.canadean.com/news/british-men-look-for-convenient-and-luxurious-personal-care-products/According to a new report from Canadean, male toiletry manufacturers in the UK should target men with little leisure time but high disposable income, to create products of convenience and exceptional quality.

Busy lives creates an opportunity in the UK male toiletries market

40% of male toiletries in the UK are consumed by busy men with less than three hours of leisure time a day. In a new report, Canadean has tracked the influence of 20 consumption motivators in the male toiletries market. The study found that only 14% of consumption was influenced by the need to find the most convenient product. According to Canadean Analyst, Joanne Hardman, the 14% represents a gap in the market where the ‘busy men’ can be targeted with more specific, convenient products. “The comparison of these two figures shows an opportunity in the market to reach out to these time-pressed consumers by offering them a more convenient, long-lasting effect product that compliments their busy lifestyle.”

Men aged 35-54 are looking for convenient products to help them stay looking young

Men aged 35 to 54 account for 35% of the UK adult, male population and 37% of male razor use, showing they are the most frequent shavers.

These figures reflect the need to exceed the ever growing pressures of men in the work place to look good for their age. These men are looking for a more holistic shaving experience from start to finish and pre and post-shave products are vital in avoiding razor burn or blotches to the skin.

Businessmen need convenient products which emphasise quality and portray success

From Canadean’s motivations tracker, it was found that 19.2% of male toiletries consumption was driven by the need for quality products.

Men who come from households with a total income above the 50th percentile within the UK account for 54.8% of male toiletries consumption, showing a need in the market for functional, high quality products. This provides manufacturers with the chance to expand their product range to offer these consumers more luxurious products at a bigger price. Manufacturers such as Philips have already exploited this opportunity to target this market and offer products such as the Philips GyroFlex 3D. Its high retail price and the offer of the ultimate shaving experience are an attractive feature to the consumer and provide him with a healthy and successful appearance.

 

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Editor’s notes

 

Images

Philips

 

Philips GyroFlex 3D offers the ultimate shaving experience, with a variety of attractive features such as UltraTrack heads, SensoTouch shavers, Aquatec seal and easy-grip handle to maintain a healthy and successful appearance.

 

UK Disposable Razors & Blades market by Wealth Group, 2012

 

 

Uk Disposable Razors

 

 

 

About this report

This information stems from the Canadean report: ‘Market Focus: Trends and Developments in the Male Toiletries Sector in the UK.’

 

Methodology

The report is based on Canadean’s consumer data, drawing on a consumer survey of over 30,000 responses across 38 cosmetics & toiletries product categories in 10 countries, and updated using consumer group tracking. In addition, Canadean’s consumer data tracks the influence of 20 consumption motivations.

One of the 20 consumption motivators tracked by Canadean is the “Busy Lives” trend, which study consumers who select products that let them fit in more activities into the same amount of time in a day. This reflects the demand for convenient products. More ‘convenient’ products are typically products that are fast and easy to use with longer lasting effects.

Wealth Cohorts:

Highly Affluent: a member of a household with a total income in, or above, approximately the 93rd centile for the country.

Moderate Income: a member of a household with a total income below approximately the 50th centile and in, or above, the bottom 22.5th centile within the country.

Hard Pressed: a member of a household with a total income below the bottom 22.5th centile within the country.
Rather Not Say: results for those people who declined to provide their household’s annual income.

 

About Canadean

Canadean has a long-held reputation for providing valuable and in-depth market research initially built up in beverages, and now operates across the FMCG market and related industries, including packaging, ingredients, soft drinks, beer, retail, food, foodservice, wines & spirits and cosmetics & toiletries. Canadean specialises in conducting online survey panels, producing in-depth market insights reports through qualitative and quantitative in-country analysis as well as offering clients a bespoke consultancy service. For more information and updates, please visit www.canadean.com and follow us on twitter.

 

For further information

For any questions to this or other Canadean reports, we are always more than happy to help. Please contact Khadija Abdi at the Canadean press office at press@canadean.com or call +44 (0) 2032 200 818.

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A shift in packaging for China’s shrinking householdshttp://www.canadean.com/news/a-shift-in-packaging-for-china’s-shrinking-households/Thu, 10 Apr 2014 00:00:00 GMThttp://www.canadean.com/news/a-shift-in-packaging-for-china’s-shrinking-households/Packaging in China must meet the needs of busier, smaller households, Canadean reports.

China’s one child policy has led to the average number of people per household size shrinking to 2.8. The family structure has also changed, following a new common ‘4-2-1 composition’ of four grandparents, two parents and one child. This family unit will drive demands for family fit packs such as those containing three servings.

In addition, smaller households are looking for smaller pack sizes to reduce waste and provide cost effectiveness. It is now common for both parents in the household to be working, so ready-to-eat and on-the-go products are in demand to suit their busy lifestyles.

Chinese consumers demand ready-to-eat food in convenient, plastic packaging

The changes in household demographics will lead to a shift from traditional paper and board packaging to more convenient rigid and flexible plastic packaging, particularly in the food sector. According to Kirsty Nolan, Canadean Analyst, plastic has the advantage of greater protection against perishing, allowing food to last longer than paper and board packaging does. “This is beneficial for smaller households as they don't get through food as quickly as larger households do. It also means less frequent shopping trips and greater product durability.”

The number of flexible plastic packs in the Chinese food market will increase by 55 billion from 2013 to 2017. Within flexible plastic packaging, bags and sachets will record the fastest growth owing to the demand for single serve, convenient foods such as pasta and noodles.

According to Kirsty Nolan: “Building on convenience, packaging that suits the needs of frozen, chilled, microwaveable and ready meal foods will witness greater demand because these are ready-to-cook or ready-to-eat products which complement a busy lifestyle.”

 

 

Editor’s notes

These findings are based on the new Canadean report: ‘Latest Trends and Key Issues in the Chinese Retail Packaging Market’.

 

Images

Nestcafé’s new Smoovlatté, a premium smooth and aromatic coffee latté, can be bought in packs of three; convenient for China’s three person household.

 

The above chart displays predicted growth in sales of convenient flexible plastic packaging from 2013 to 2017

 

Definitions:

Flexible plastics: Covers a wide range of packaging that can be single and multi-layered and is supplied in reels or bags. It can be paper/poly/foil, nylon, or a combination of materials that are supplied either plain/printed/coated and/or laminated to provide long shelf-life properties.

Rigid plastics:Freestanding plastic tubs and bottles, among others.

Paper and board:Containers made of cardboard – several layers of fibrous wood pulp, often known as paperboard. Containers are commonly coated in polyethylene and lined with foil, but should be recorded as board if board is the main packaging material.

 

About Canadean

Canadean has a long-held reputation for providing valuable and in-depth market research initially built up in beverages, and now operates across the FMCG market and related industries, including packaging, ingredients, soft drinks, beer, retail, food, foodservice, wines & spirits and cosmetics & toiletries. Canadean specialises in conducting online survey panels, producing in-depth market insights reports through qualitative and quantitative in-country analysis as well as offering clients bespoke consultancy services. For more information please visit www.canadean.com

 

For further information

We are always more than happy to assist our special media contacts with more information and expert comments on this or other Canadean reports/data.

Please contact Sinéad Murphy at the Canadean press office

Email: press@canadean.com

Telephone: +44 (0) 2032 200 818

Follow us on Twitter@Canadean

 

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Thoughts on cider - a reinvigorated image for cider in the UKhttp://www.canadean.com/news/thoughts-on-cider-a-reinvigorated-image-for-cider-in-the-uk/Wed, 09 Apr 2014 00:00:00 GMThttp://www.canadean.com/news/thoughts-on-cider-a-reinvigorated-image-for-cider-in-the-uk/ 

The perception of cider has moved from a low cost, high ABV alcoholic beverage to a fun and vibrant drink with a trendier image than that of beer.  

According to a new Canadean Consumer survey, 29% of UK adults drink cider. Although the drink is not as popular as beer (44%), it shows that cider is becoming more popular as an alcoholic drink. Moreover, cider drinkers have one unanimous verdict of the cider market: 68% believe that cider has a more premium image in the UK compared to ten years earlier.

 

Cider1

Cider is now perceived as fun and vibrant with a trendier image than that of beer.  

 

New cider brands with premium positioning

The reinvigoration of the cider category in the UK can in part be explained by the move away from low cost, high ABV (alcohol by volume) brands to more premium beverages. An example of this was the launch of the C&C brand Magners in 2005 which introduced the “over ice” concept.  With this launch Magners attracted a new breed of fans with a total of 14% of cider drinkers in the UK saying that they started to drink cider as a result of the introduction of Magners. This figure rose to 26% among those aged 25-34 years old. Magners remains the most sampled beverage in the cider category, with a total of 77% of cider drinkers saying they have tried it – followed closely by Bulmers (72%) and Strongbow (70%). 

According to Michael Hughes, Lead Analyst at Canadean, the appeal and contemporary image of the cider market is a result of the different positioning of brands in the market – with each one looking to create stand out appeal in both off-trade and on-trade. This is the case for brands such as Orchard Pig, the craft cider brand that has looked to buck the “over-ice” trend and instead focus on pairing the beverage with food. Brothers and Kopparberg have created an affiliation with the music scene; Hogan’s has focused on locality and traceability of ingredients; while Thatcher’s has a firm focus on heritage and authenticity.

Cider – cooler than beer

This niche positioning has enabled the cider category to create a cooler, contemporary and stylish image over the beer category. Despite the rise of the trendy “craft” and “speciality” beers, 44% of cider drinkers say that cider is more fun and trendy than beer. Given the relatively stagnating sales of beer in the UK, this shows that cider is one area of cross-category inspiration and opportunity for beer manufacturers.

While some social taboos may still exist in some beer and spirit categories, the survey imply that cider is free of such stereotypical consumer images. A total of 77% of cider drinkers believe that the diverse array of flavours makes it popular for both men and women. Only 36% of cider drinkers believe that the category is more associated with younger people. “As society continues to age in the UK, cider manufacturers can take reassurance that the formulation and positioning of cider is not misaligning with the need states of more senior drinkers”, comments Hughes.

Refreshing and sweet

Other popular reasons for drinking cider in the UK are that it is refreshing (81%), has a sweet taste (37%) and a diverse range of flavours (26%). The popularity of the beverage with its novel flavours, the sweet, less intense taste, means that cider can serve as an inspiration for the flavoured alcoholic beverage category when it comes to positioning; a category with similar attributes aiming to create appeal among younger consumers.

According to Michael Hughes, cider will continue to adopt an increased upmarket positioning. “The popularity of cider will grow as a result of more discerning drinkers wanting beverages that reflect their personality and identity, as well as offering fun, excitement and indulgence. As more people are attracted to the market, it will increasingly be used as a source of inspiration for other alcoholic beverage categories.”

Cider2

Magners remains the most sampled beverage in the cider category, with a total of 77% of cider drinkers saying they have tried it. The brand has helped to position cider towards a premium image as only 12% of cider drinkers now feel that the brand has a negative image in this country.

 

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Editor’s notes

All market insights from this press release come from Michael Hughes, Lead Analyst at Canadean Consumer.

All numbers used in this text are based on a recent Canadean Consumer  survey of answers from 2,000 UK-based adults. The survey was conducted in February 2014. 

For further information

Please contact the Canadean press office at +44 (0) 2032 200 818 or email press@canadean.com.

 

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Personal health and nutrition are key trends in UK dairy markethttp://www.canadean.com/news/personal-health-and-nutrition-are-key-trends-in-uk-dairy-market/Wed, 02 Apr 2014 00:00:00 GMThttp://www.canadean.com/news/personal-health-and-nutrition-are-key-trends-in-uk-dairy-market/ 

According to a new Canadean report, more consumers are choosing products tailored to their personal dietary requirements, such as lactose intolerance dairy and immunity boosts. The ageing UK population are influential as they increasingly seek dairy products which meet such specific health needs.

Consumers seeking products that meet their individual needs, like extra calcium for bone health, account for over £2.1 billion of dairy consumption in the UK, motivating 12.1% of dairy consumption by volume in 2012.

Sam Allen, analyst at Canadean states, ‘Manufacturers should highlight the nutritional and functional benefits of dairy as a healthier on-the-go snack than confectionery and savoury snack options, with products packaged for ease and convenience, particularly for ageing consumers.’

Diverse formulations of new products such as those offering immunity boosts, digestive aides, cholesterol lowering and fat reduction will play a key role in the growth of UK dairy as attitudes to health and diet continue to evolve. This nutritional individualism is driven not only by consumers’ health needs, but also their personal dietary choices, such as choosing to avoid lactose. Consumers are increasingly buying personalised products to suit their changing lifestyles.

As life expectancy increases, the number of people aged 55 and over in the UK is rapidly on the rise. Older consumers account for 30% of the number of occasions during which people eat dairy in the UK, with an average of 20.8 each per week in 2012. This is a notable increase from those aged 45-54, who average just 18.6 consumption occasions weekly, reflecting rising concerns among consumers about health and wellbeing into later life.

Products such as probiotic milk and yoghurt drinks, which maintain digestive health and contain calcium to avoid conditions such as osteoporosis, can be tailored to meet the health needs of older consumers. Manufacturers should promote these products as enabling active lifestyles rather than focusing on older consumers’ vulnerabilities.

Lack of free time is a factor which motivates 8.4% of overall dairy consumption in the UK, showing a significant desire among consumers for products which cater to their increasingly busy lifestyles.

Packaging that is easily carried, comes in snack-size portions, and keeps the product cooler for longer, will see an increase in growth. A lack of free time and the desire to fit more social activities into the day will drive health conscious people towards dairy, as they seek to incorporate it into their diets on-the-go rather than during traditional mealtimes and home-based consumption.

 

 

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Editor’s notes

 

Images

 

Weetabix Ltd. has unveiled a new range of liquid breakfast, suitable for on-the-go consumption.

 

About Canadean

Canadean has a long-held reputation for providing valuable and in-depth market research initially built up in beverages, and now operates across the FMCG market and related industries, including packaging, ingredients, soft drinks, beer, retail, food, foodservice, wines & spirits and cosmetics & toiletries. Canadean specialises in conducting online survey panels, producing in-depth market insights reports through qualitative and quantitative in-country analysis as well as offering clients bespoke consultancy services. For more information please visit www.canadean.com

 

 For further information

We are always more than happy to assist our special media contacts with more information and expert comments on this or other Canadean reports/data.

Please contact the press office at Canadean

Email: press@canadean.com

Telephone: +44 (0) 2032 200 818

Follow us on Twitter@Canadean

 

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Beauty conscious Brazil to fuel growth in the plastic packaging industryhttp://www.canadean.com/news/beauty-conscious-brazil-to-fuel-growth-in-the-plastic-packaging-industry/Wed, 02 Apr 2014 00:00:00 GMThttp://www.canadean.com/news/beauty-conscious-brazil-to-fuel-growth-in-the-plastic-packaging-industry/Brazilians favour plastic over any other material for their health and beauty product packaging.

Brazil had the third largest cosmetic market globally in 2012 and their health and beauty sector was then worth BRL56 billion. More recently, the country’s strong economic growth has meant that the spending power of consumers has been boosted and as disposable incomes have grown, the fashion conscious middle class are fuelling the growth of the health and beauty market.

Products with perceived health and beauty benefits drove the consumption of BRL42 billion worth of consumer packaged goods products in 2012. This rising consumer demand has therefore motivated packaging companies to bring varied packaging options to the market, stimulating demand of materials and introducing fresh formats. Manufacturers have also targeted impulse-spending in retail channels, stocking products such as deodorants and nail varnishes at till points in an effort to prompt purchases.

Plastics to see growth due to growing health and beauty purchases

As national and multi-national companies start to enter the Brazilian health and beauty market, the demand for health and beauty related packaging has increased. Plastics are the preferred medium for health and beauty packaging and the industry will record the fastest growing Compound Annual Growth Rate (CAGR) in demand for Flexible packs during 2012–2017.

Senior Analyst at Canadean, Catherine O’Connor, says that “although leading brands in the haircare market largely use high-density polythene bottles, flexible tubes will become more popular due to their increasing use for hair colourants, conditioners and shampoo, where consumers desire their convenient, squeezable application features.” The number of flexible tubes used in the haircare market will increase from 511.9 million units in 2012 to 732.4 million units by 2017, registering a CAGR of 7.4 % during the period.

 

These findings are based on the new Canadean report: ‘Latest Trends and Key Issues in the Brazilian Retail Packaging Market’.

 

Dove 

Unilever packaging design for Dove Hair Therapy range by Brazilian design group Casa Rex. As expected, the final product consists of plastic packaging. 

 

packaging 

 

Pack material definitions:

Flexible Plastics: Covers a wide range of packaging that can be single and multi-layered and is supplied in reels or bags. It can be paper/poly/foil, nylon, or a combination of materials that are supplied either plain/printed/coated and/or laminated to provide long shelf-life properties.

Rigid Plastics: Freestanding plastic tubs and bottles, among others.

 

About Canadean

Canadean has a long-held reputation for providing valuable and in-depth market research initially built up in beverages, and now operates across the FMCG market and related industries, including packaging, ingredients, soft drinks, beer, retail, food, foodservice, wines & spirits and cosmetics & toiletries. Canadean specialises in conducting online survey panels, producing in-depth market insights reports through qualitative and quantitative in-country analysis as well as offering clients a bespoke consultancy service.

 

For further information

For any questions to this or other Canadean reports, we are always more than happy to help.

Please contact the Canadean press office.
Email: press@canadean.com
Telephone: +44 (0) 2032 200 818

Please visit www.canadean.com and follow us on twitter.

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Brazil’s fast growing economy is driving a fundamental change in male toiletries markethttp://www.canadean.com/news/brazil’s-fast-growing-economy-is-driving-a-fundamental-change-in-male-toiletries-market/Wed, 02 Apr 2014 00:00:00 GMThttp://www.canadean.com/news/brazil’s-fast-growing-economy-is-driving-a-fundamental-change-in-male-toiletries-market/According to a new Canadean report, the rapidly growing Brazilian economy will present manufacturers and retailers with excellent opportunities in the male toiletries market. Opportunities exist to target time-pressed, image conscious men who are looking to hypermarkets and supermarkets for a broader range of shaving products.

Kirsty Nolan, Canadean Analyst, says: “Manufacturers need to invest in further product innovation in order to meet consumers’ developing needs, stemming from changing fashions and work place pressures. Innovations to combine the uses of products, for example hair removal and moisturising qualities combined, will meet customer demands for convenience as they save time.”

The male toiletries market is witnessing a shift from purely shaving essentials to include both pre and post shave cosmetics. Some companies have already capitalised on this opportunity, for example Gillette has recently broadened its product range to include aftershave balms and scents to compliment its razor portfolio.

The aftershaves and colognes category has been able to capitalise on consumers’ broadening needs as the sector is witnessing an increasing market share. It illustrates that consumers are seeking quality products to uphold their workplace image and affirm their social standing. This presents opportunities for existing fragrance companies as well as international companies seeking additional export revenue.

In Brazil, in excess of 40% of male toiletries are sold in hypermarkets and supermarkets. Between 2009 and 2012 male toiletries sales in hypermarkets and supermarkets grew by almost BRL450 million.

The domination of hypermarkets and supermarkets across the industry is not surprising when we consider that three quarters of male toiletries in Brazil are used by men who have less than 3 hours of leisure time a day. The restricted leisure time is commonly the result of busy lifestyles and pressured jobs, it is therefore convenient for these consumers to combine their grocery and health and beauty shopping to one time and place.

Owing to the prominence of supermarkets and hypermarkets in the male toiletries markets, it is important for manufacturers to invest in promotions and shelf space throughout the major hypermarket and supermarket chains; this in turn will increase both sales and brand awareness.

 

Nivea For Men Cool Kick 2 in 1 is a facial cleanser which also doubles as a shaving gel.

 

Editor’s notes

These findings are based on the new Canadean report: ‘Market Focus: Trends and Developments in the Male Toiletries Sector in Brazil.’

All data used in this report is developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the male toiletries sector. This provides data on consumer trends, consumer groups and market sizes of consumer groups: How much of the male toiletries market they account for and which consumer trends drive their behaviour.

For further information

We are always more than happy to assist our special media contacts with more information and expert comments on this or other Canadean reports/data.

Please contact the press office at Canadean at +44 (0) 2032 200 818 or email press@canadean.com

For updates please follow us on twitter

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Ingredients Innovationhttp://www.canadean.com/news/ingredients-innovation/Tue, 01 Apr 2014 00:00:00 GMThttp://www.canadean.com/news/ingredients-innovation/Ingredients of the month – GI Balancing Fibres

Fibres can be categorised on the basis of their solubility, viscosity, and fermentability and, depending on the type and/or the origin, they provide different health benefits.

Consumption of dietary fibres found in many whole grains as well as fruits and vegetables provides numerous health benefits. High fibre intake has been shown to aid weight management, and digestive and cardiovascular health. GI regulation has recently come into more nutritional focus as the intake of carbohydrates causing high peaks in blood glucose are considered more detrimental to health; metabolism cannot cope and tends to store the surplus as fat, and insulin balance and activation may be jeopardised by long term sugar peaks in the blood.

The industry has recently started challenging it self to look at formulations that are not sugar free, but rather a modulated way of providing carbohydrate energy that reduces sugar but doesn’t totally exclude it. The principle of a balanced carbohydrate mix is one that all nutritionists are familiar with, but there’s been a lack of relevant educational tools forconsumers; the industry needs options to educate consumers via pack claims. Fortunately, these tools have recently become available for the industry.

Beta-1, 3 (1,4 -glucan), commonly found in oats and barley, is one of the main fibres associated with glycaemic index regulation. The European Food Safety Authority (EFSA) has approved the health claim “Consumption of beta-glucans from oats or barley as part of a meal contribute to the reduction of the blood glucose rise after that meal." An example of other fibres associated with GI regulations isresistant starches. Some studies indicate that consumption of resistant starches compared to other starches tends to improve blood glucose control and reduce the risk of hypoglycaemia (low blood glucose). This is largely due to the fact that resistant starches are digested slowly and therefore absorbed into the bloodstream at a much slower rate than other starches.This reduces the sudden glucose peak after a meal and gives a long term balanced blood glucose level instead. There is an EFSA approved health claim that states “Replacing digestible starches with resistant starch in a meal contribute to the reduction of the blood glucose rise after that meal." This claim may be used only for food in which digestible starch has been replaced by resistant starch so that the final content of resistant starch is at least 14% of total starch.

Additionally, science indicates that some resistant starches increase hormones such as peptide tyrosine tyrosine (PYY) and glucagon-like peptide 1 (GLP-1) which are associated with satiety, and reduces the craving for more sugar. Other micro nutrients such as Chromium and several polyolsare also efficient in assisting the goal of balancing blood glucose.

Food ingredient fibres that can carry these types of health claims are: Arabinoxylan, Beta-Glucan, HPMC (Hydroxypropyl methylcellulose), Pectins, Resistant starch, Alpha-cyclodextrin and polydextrose.

Ingredient Trend – Mid Calorie Beverages

In Canadean’s Ingredients Product Profiling Team we have observed a large number of new soft drinks that fit into the category of Mid Calorie drinks. This category is defined by EFSA as Beverages containing 21 kcal to 50 kcal per 100ml. Of 360 new soft drinks that entered the market in 2013, 179 (or 50%) were Mid Calorie types.

The activity in large categories such as carbonates, still drinks, juices, and nectars is quite remarkable; these categories are often considered to be the most highly consumed across all categories, and make up the most family packs of drinks that are purchased.

The changing shift in consumer preferences has led major companies such as PepsiCo, Coca-Cola, Grupo Marin Montejano, Wild, and Foodcare Group to develop Beverages with fewer calories. These reductions have been accomplished by reducing sugars, as seen in several carbonates and energy drinks, or by using a combination of non-caloric sweeteners and sugars, most notable in the carbonates and teas categories.These changes have also been seen in some juices – only spiking sweetness with non-caloric sweeteners –or even changing fruit compositions, as some fruits may contain a lot of sugar. It’s a global trend, but the level of activity is still more profound in markets where there is a seemingly higher awareness among consumers for reading nutritional labels – regions such as North America, Japan, and Europe.

However, sugar reduction developments are also well underway in countries such as Mexico, China, and Russia. Here is a profound sugar reduction strategy towards the large consumer population that may have a long term positive outcome for fighting life style related health conditions such as obesityand diabetes.

 

Ingredients Innovation

 

 Product profiles database, 2014. Source: Canadean

 

 

 

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Packaging for the youth is set to grow in Indonesiahttp://www.canadean.com/news/packaging-for-the-youth-is-set-to-grow-in-indonesia/Mon, 31 Mar 2014 00:00:00 GMThttp://www.canadean.com/news/packaging-for-the-youth-is-set-to-grow-in-indonesia/Packaging companies should focus on a youth-driven cosmetics sector in Indonesia, finds new report from Canadean.

With 52% of the Indonesian population under the age of 29, manufacturers in the region should focus on attractive and convenient packaging to attract young consumers. Consumers aged 15-29, predominantly students and young professionals, seek products that are easy to use on the go and are more prone to impulse purchases.

Packaging should be easy to use, attractive, and straightforward 

Young consumers are more easily influenced by look and design. As spending increases in the food, cosmetics, and personal hygiene sectors; the quality and presentation of the packaging should be faultless with clean-cut graphics and fonts. According to Canadean Analyst, Ronan Stafford, “the 130 million Indonesian consumers aged 29 or under are one of the best opportunities for consumer packaged goods (CPG) firms across Asia-Pacific. Packaging manufacturers need to lead the way in showing CPG firms the most effective strategies for targeting these consumers.”

For instance Kiehls, a cosmetics and skincare brand, recently introduced dropper bottles for its personal care products such as the Midnight Recovery Concentrate and Clearly Corrective Dark Spot Solution. These products are aimed at 15-29year olds, and focus on the elimination of spots and the delicate area around the eye. These droppers were designed to allow precise application to these specific areas, reducing waste and aiding ease of use.  In addition, the dropper is a novelty, and the packaging is attractive, as well as practical. 

Use of packaging in the cosmetics sector will see high growth to 2016

 Global brands such as L’Oreal and Unilever have recently opened new factories in Indonesia.  L’Oreal opened its largest factory worldwide in Java, Indonesia. This presents new opportunities to packaging manufacturers, who should pay close attention to the appearance of packaging for health and beauty products. Subsequently, the number of packs used in the health and beauty sector will grow at a CAGR (Compound Annual Growth Rate) of 7.4% for 2013-2016. This is 2% faster than the expected growth in the food and non-alcoholic beverage sectors.

These findings are based on the new Canadean report: ‘Latest Trends and Key Issues in the Indonesian Retail Packaging Market.’ 

  

Car Indo

As demonstrated on the figure above, the demand for health and beauty packs in Indonesia is to grow by 2016. 

 

L'Oreal

Java in Indonesia has become a hub for global brands such as L’Oreal, who is dedicated to ensure their packaging, is both innovative and environmentally friendly. 

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Growth in male toiletries market in Russiahttp://www.canadean.com/news/growth-in-male-toiletries-market-in-russia/Mon, 31 Mar 2014 00:00:00 GMThttp://www.canadean.com/news/growth-in-male-toiletries-market-in-russia/

According to a new Canadean report, Russia will see biggest growth in male toiletries market come from older men wishing to look good, quickly.

 

The value of the male toiletries market in Russia is set to rise from $892.6million in 2013 to $982million in 2017, an increase of just over 10.0%. This growth comes as older men are seeking convenient products for their increasingly busy lifestyles. Their motivation to find these time-saving products highlights the new-found concern with appearance, particularly in urban areas.

 

The desire to look healthy and stylish into later life is driving sales in multifunctional products such as post-shave cosmetics that offer SPF protection and moisturising properties to refresh ageing skin. Targeting the ‘time factor’ is a major key to success for marketers, with products meeting this need accounting for $211million in sales in 2013.Innovative products, especially those which combine innovative designs to cater for individual needs without taking up too much time will see the most growth.

 

Sam Allen, Analyst at Canadean says: ‘The increased availability of specialised, personal and innovative products, coupled with the busy lifestyle of the modern man, means that marketers should position products aimed towards older consumers as quick and easy-to-use. They should address specific and personal needs, as cost seems to be a secondary concern.’

 

The Canadean report finds that in terms of market by value share, disposable razors and blades are the largest category in the overall male Russian toiletries market at 63%. It also predicts that aftershaves and colognes and post-shave cosmetics will see the largest growth between 2013 and 2017. Men aged 55 years and over account for 37.4% of consumption for disposable razors and blades.

 

Small department stores are facing increased competition from larger chains who are offering premium and innovative products in-store. Hypermarkets and supermarkets dominate retail sales of male toiletries, with a value share of 52%, above the channel’s share of 33% across overall health and beauty, showing the decline of smaller and more specialist stores in this category. Saving time is important to Russian men, who prefer to purchase their toiletries while grocery shopping at the supermarket, rather than the specialist shops.

 

 

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Editor’s notes

 

Images

 

 Gillette 3in1 is a multifunctional product to cater for multiple needs

 

 

 

 

About Canadean

 

Canadean has a long-held reputation for providing valuable and in-depth market research initially built up in beverages, and now operates across the FMCG market and related industries, including packaging, ingredients, soft drinks, beer, retail, food, foodservice, wines & spirits and cosmetics & toiletries. Canadean specialises in conducting online survey panels, producing in-depth market insights reports through qualitative and quantitative in-country analysis as well as offering clients bespoke consultancy services. For more information please visit www.canadean.com

 

 

For further information

 

We are always more than happy to assist our special media contacts with more information and expert comments on this or other Canadean reports/data.

 

Please contact the press office at Canadean

 

Email: press@canadean.com

Telephone: +44 (0) 2032 200 818

Follow us on Twitter@Canadean

 

 

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India’s youth drive haircare markethttp://www.canadean.com/news/india’s-youth-drive-haircare-market/Thu, 27 Mar 2014 00:00:00 GMThttp://www.canadean.com/news/india’s-youth-drive-haircare-market/The hair styling products sector in India is set to expand rapidly due to the increase in the young population, providing opportunities for brands to create new, innovative products with salon effects.

Young people are looking for a quick fix

56% of hair styling agents are used by consumers aged 24 and under. These younger consumers, particularly those living in urban areas, tend to lead fast-moving lifestyles strongly influenced by Western media which impacts their aesthetic appearance. According to Joanne Hardman, Analyst at Canadean, “there is room here for brands to produce high-end, innovative styling agents which are quick and easy-to-use to help create this Western, salon look at home or on-the-go.”

Young consumers are looking for better quality products

Consumers living in the richest 50% of India’s households use 47.7% of hair styling products by volume. This points to an opportunity to increase consumption among richer consumers and has encouraged brands to launch expensive haircare brands positioned as being of higher and better quality.

Younger consumers are able to spend more money on haircare products as they have fewer financial commitments such as children or mortgages. In addition, they are brand and image conscious; therefore brands such as TRESemmé were launched to appeal to young consumers and help them get a particular look at home without having to go to the salon. These brands are more attractive to consumers who want a more luxurious treatment despite their higher price.

Styling agents are the most important growth market in India’s haircare sector

Rapid volume and value growth will make styling agents the most important market in India’s haircare sector. Growth in the use of styling agents is accelerating in volume with a Compound Annual Growth Rate (CAGR) of 13.3% in 2007-2012 to 15.3% between 2012-2017. Meanwhile in terms of value, it is currently the second fastest growing category in the haircare sector at 20.4% after hair colorants at 20.8%.

India has one of the youngest populations globally. This young population, combined with increased image-consciousness will provide opportunities for styling agent brands to expand or likely to raise a chance for new brands to break through.

This information is based on the Canadean report: ‘Market Focus: Trends and Developments in the Haircare sector in India.’                                      

Setwet _hair _gel _big

Set Wet launched in 2002, offering a range of men hair styling products and deodorants. Additionally, it provides a variety of hair gels, such as Cool Hold, Vertical Hold and Wet Look to achieve versatile looks.

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