The French Shampoo market will continue to grow
09 December 2013
Shampoo was the largest category in the French Haircare market in terms of both value (30.3%) and volume (43.8%) in 2012. The category is forecast to see a value Compound Annual Growth Rate (CAGR) of 1.2% to 2017, with volume growth just below the sector average at 1.0%.
The second-largest category in value terms was Hair Colourants, suggesting that consumers continue to want to colour their hair despite the financial constraints. Now they use Hair Colourants as an alternative to the salon. In volume terms, Conditioners was the second largest category. The smallest category in 2012 was Perms & Relaxers, with just 3.1% and 2.8% of value and volume. The category will see value growth above the sector average over 2012–2017, at a CAGR of 1.3% and volume netting a CAGR of 1.1%, in line with the sector. These growth levels were mirrored by the Conditioners and Styling Agents categories; this suggests that in the years to 2017, French consumers will continue to experiment with different colours and styles.
The French Haircare market will witness some growth over the coming years
The French Haircare sector is forecast to witness a relatively slow Compound Annual Growth Rate (CAGR) of 1.2% in terms of value to 2017. Volume growth is expected to be marginally smaller (1.1%), caused by the after-effects of the Euro crisis. All Haircare categories are forecast to grow both in terms of value and volume to 2017, as consumers still need to wash, style, and colour their hair.
This information is based on findings from a new Canadean’s foresight report: ‘The Future of the Haircare Market in France, to 2017’.