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The evolution of the Indian spice market in the face of global trends

27 November 2014

As spice is such an essential ingredient across Indian cuisine, emerging trends and new developments are often overlooked in a market that initially seems saturated. However, Canadean's analysis of the market and consumer insights highlights the changing needs of consumers on a global scale – and how the demand for spice is changing beyond traditional offerings in India.

  • Canadean forecasts the volume of the Indian herbs, spices & seasonings market to grow by 14% between 2013 and 2018.
  • The two most motivational consumer trends in the Indian herbs, spices & seasonings market are changing age structures and changing lifestages.
  • The rise of urbanisation means that manufacturers must respond to the desire for products meeting busy consumers’ needs.
  • Large Indian spice brands are investing in marketing and advertisements in more rural areas – a vast, untapped consumer base outside the larger cities. 
  • Big Western foodservice outlets such as McDonalds and KFC have altered their menu to include spicier products to appeal to the Indian palate.


If you want to receive the full white paper for more information on the Indian spice market, please get in contact with the Canadean press office on +44 (0) 207 936 6536 or email


Indian Spice Market

Buying spices by weight from traditional markets, such as the one pictured above, is becoming less popular in India, with more consumers changing to branded products or private label options. 

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