Swedish Sugar Rush
14 May 2013
The mature Swedish Confectionery sector will grow slowly but positively over the next five years, bolstered by growth in all three categories. The value of the sector will grow at a CAGR (Compound Annual Growth Rate) of 1.3%, but volume will display a CAGR of just 0.8% between 2012 and 2017.
Chocolate held the majority share of the sector in 2012, with value and volume shares of 72.3% and 72.4% respectively, with Sugar Confectionery taking 21.1% and 25.6% value and volume shares, and Gum making up the rest of the sector, with a value share of 6.7% and volume share of just 2.0%.
With these figures, it is perhaps not surprising that the least popular category, Gum, will display the lowest growth of the sector to 2017, with a value CAGR of 1.0% and volume CAGR of 0.7%.
In contrast, Sugar will show the most growth, ahead of the sector in terms of both value and volume, for the same period, with a value CAGR of 1.4% and volume CAGR of 0.9%. The firmly established Chocolate category will grow at a value CAGR of 1.2% and volume CAGR of 0.8% to 2017.
Both Hypermarkets & Supermarkets and Food & Drink Specialists have gained a spectacular share of the channel in recent years
Hypermarkets & Supermarkets were the largest distribution channel for Confectionery in Sweden in 2012, holding a market share almost twice the size of the second-largest distribution channel, Convenience stores. Food & Drinks Specialists were the third largest channel.