Still Wine Dominates the Japanese Wine Sector to 2017
22 August 2013
Still Wine was the largest wine category in 2012, taking a dominant share of both value and volume at 83.5% and 91.2% respectively. According to research firm Canadean, the category is forecast to have a Compound Annual Growth Rate (CAGR) of 6.2% for value and 5.0% for volume to 2017.
The Japanese economy has suffered from a decade of stagnation. The after-effects of the 2011 earthquake and tsunami impacted growth in the economy at a time when it was starting to recover. As the market recovers, wine consumption has begun to increase as the consumer base has broadened. The wine sector is projected to record a value CAGR of 6.1%, with a volume growth of 4.9% also forecast to 2017.
The Sparkling Wine and Fortified Wine categories accounted for a combined 16.4% value share in 2012. Both are expected to see lower growth than the sector leader. Sparkling Wine is forecast to record a value CAGR of 5.2%, and volume CAGR of 4.2% to 2017. Fortified Wine accounts for a tiny proportion of the overall sector, at a 0.4% share for both value and volume. Value and volume growth for Fortified Wine is projected to be below the sector average at 3.0% and 2.4% respectively.
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