Sparkling Wine is the Rising Star of Wine in the Netherlands
27 August 2013
According to Canadean, Still Wine will continue to be the largest Wine category in the Netherlands, yet Sparkling Wine will show the most growth up to 2017. As Italian imports such as Cava and Prosecco become increasingly popular, Sparkling Wine will grow at a Compounded Annual Growth Rate (CAGR) of 4.5% by value and 2.3% by volume up to 2017.
Wine seen as a healthier choice of alcohol by Dutch market
The Dutch Wine sector is slowly reaching maturity, and the demand for wine is slowly overtaking that for other alcoholic beverages, such as beer. This is expected to continue as as the sector grows at a CAGR of 4.1% by value to 2017.
Dutch consumers view wine as a healthier and more enjoyable alcoholic beverage than beers and spirits. Still Wine held the largest share of the sector in 2012, with a value and volume share of 85.3% and 89.7% respectively. Still Wine will continue to maintain its stronghold over the Wine sector up to 2017.
The majority of channels have gained share in recent years
Almost all channels have gained share of the sector up to 2012; 0.24% volume growth for Fortified Wine Market, 1.28% for Sparking Wine and 1.00% for Still Wine respectively. Overall, there have been more sales in off-trade channels during this period. Hypermarkets & Supermarkets led sales for all three wine categories, as consumers preferred to drink at home with friends and family, particularly during the Eurozone crisis. This trend is expected to continue up till 2017.
The Canadean report: ‘The Future of the Wine Market in the Netherlands to 2017’ was published in August 2017.
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