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Shampoo Will Record Fastest Growth in Japanese Haircare Sector

28 June 2013

Hair Colorants and Shampoo are the two largest areas of the Japanese haircare market, both by volume share and value share. While Hair Colorants is the largest category at the moment, Styling Agents is expected to close the gap over the next five years. Styling Agents is expected to grow at 3.4% annually, ahead of Hair Colorants at 3.3%, while Shampoo races ahead at 3.6%.

The popularity of hair dying among young female Japanese consumers means that Hair Colorants had the largest share of the sector in 2012, with value and volume shares of 31.7% and 31.6% respectively. Despite the maintenance and care coloured hair needs, the Hair Colorants and Conditioner categories will record the slowest growth of any category within Japan’s Haircare sector, according to findings in a new report from Canadean. The Conditioner category is expected to record identical growth to that of Shampoo until 2017.

Haircare as a whole is one of the slowest growing sectors in Japan. With a value Compound Annual Growth Rate (CAGR) of just 4.0% to 2017 it lies in sixth place behind Oral Hygiene and ahead of Male Toiletries.

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