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Rise of the Metrosexual Male sees Male Fragrance boost in Russia

02 July 2013

Fragrances are one of the top three health and beauty sectors in Russia. They hold the value CAGR (Compound Annual growth rate) of 10.1%, and volume CAGR of 8.9% for 2012 to 2017.

2012 saw Female Fragrances hold the majority of the sector. It held value and volume shares of 64.3% and 63.9%. It is expected to continue to 2017 as it grows at a value CAGR of 10.0% and volume CAGR of 8.9%.

The rise of the ‘metrosexual male’ and blurring boundaries between female and male fragrances means that Male Fragrances will grow ahead of other categories in that sector. It will achieve a value and volume CAGR of 10.4% and 9.0% between 2012 and 2017.

The Unisex Fragrances category is also set to grow. It has a value CAGR of 10.1% and volume CAGR of 8.5% for the same period, although from a much smaller value and volume share of 4.7% in 2012.

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