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Ready Meals Fly Off The Shelves As They Grow Ahead Of The Netherlands’ Prepared Meals Sector As A Whole

22 May 2013

Weak economic growth in the country means that the Dutch Prepared Meals sector will have a value CAGR (Compound Annual Growth Rate) of 2.3% to 2017. Despite this, Prepared Meals ranks third amongst all food sectors in the Netherlands, behind Soy Products & Seasonings, Dressings, and Sauces.


Convenient, easy to prepare Ready Meals are, perhaps unsurprisingly, the most popular category in the sector, with value and volume shares of 69.4% and 69.7% respectively for 2012. This popularity looks to continue over the next five years, as the category grows ahead of the sector in terms of both value and volume, at a CAGR of 2.7% and 3.3% respectively to 2017.


Pizza also did marginally well in 2012, with value shares of 26.9% and volume shares of 27.2%, and will show a reasonable value and volume CAGR of 1.3% and 1.8% respectively over the next five years.


Meal Kits however, held a relatively low share of the sector for the same year, with value and volume shares of 3.7% and 3.1% respectively in 2012, and will display the lowest growth of the sector, with a value CAGR of 0.5% and volume CAGR of 1.1% between 2012 and 2017.


Table 1: The Netherland Prepared Meals Sector Category Shares by Value and Volume Growth Rates (%), 2012–2017


2012 Value Share (%)

2012 Volume Share (%)

2012–2017 Value CAGR (%)

2012–2017 Volume CAGR (%)

Prepared Meals





Meal Kits










Ready Meals





Source: Canadean                                                                                                                                                   © Canadean


Most channels have gained a share of the sector recently, with Convenience Stores leading the surge

The majority of channels have seen a gain in their share of the sector, with Convenience stores in particular, gaining the most share in the past few years, closely followed by Hypermarkets & Supermarkets and Food & Drink Specialists. 

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