24 June 2014
Canadean detects a growing trend for personalisation in confectionery with a market worth more than US$12 billion.
New technologies are helping confectionery companies to make their products tailored to consumers’ individuality, meeting a global market for personalisation in confectionery that Canadean values at over US$12 billion in 2013.
Cadbury matches personalities to chocolate flavours
Cadbury’s Australia is offering chocolate lovers a way to find a dairy milk bar to match their personality via an algorithm that analyses their Facebook profile for their likes and interests. After consumers have been partnered with their chocolate of choice, the machine snaps a photo in a social-media enabled booth so that they can share the experience online. Today the company is bringing their ‘Joy Generator’ machine to the streets of Melbourne, after the success in Sydney on Friday. The app will soon launch on the Cadbury Dairy Milk Facebook page.
New technologies make ultra-personalisation possible
In the past, personalisation in confectionery has been largely limited to areas such as flavour selection or name-icing services from chocolatiers, however new technologies are making ultra-personalisation quicker and easier than ever before. In January 2014, Hershey’s and 3D Systems teamed up to create a confectionery printer to bring their confectionery treats into the future.
According to Catherine O’Connor, senior analyst at Canadean, “3D printing is fast becoming a game-changer for the confectionery industry. Over 7% of confectionery consumption globally is driven by consumers’ search for products that are personalised to them, and companies can use new technologies to offer consumers a choice that literally reflects their image, such as their face printed in chocolate, or an edible replica of their own design. ” O’Connor added, “Consumers will pay more for the novelty and experience that such technologies offer. Loyalty will also receive a boost as consumers come to feel closer to brands that they see as providing a unique offering ‘for them’, helping brands to stand out in a crowded market.”
Red Agency has created the world’s first Facebook flavour-matching vending machine. Via Facebook, users receive their personalised Cadbury chocolate flavour match based on their likes and interests, before getting their picture taken in the running picture booth “The Joy Generator.” ©Photo:BandtAustralia
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