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Parents move to get on-the-go dairy products

29 October 2014

Consumption of dairy products is increasing among British consumers, and kids’ development remains a key growth driver. In particular, there are opportunities to target busy parents with on-the-go dairy products such as milk or yoghurt, says new report from Canadean.

UK consumers are increasing their demand for dairy products, and according to a new report from Canadean, the overall UK dairy market volume will grow at a CAGR (compound annual growth rate) of 1.8% up to 2018. Butter, milk and yoghurt are the fastest rising categories.

British children consume milk at least 10 times a week

Many parents in the UK follow the official guidance that kids up to the age of nine need calcium, potassium, fibre, and vitamins from cow's milk as part of their healthy development. As such, the average British child is consuming milk at least 10 times a week and more than three yoghurts a week.  

According to Raquel Perez-Lopez, analyst at Canadean: “Both children and their parents are increasingly busy, with hectic schedules filled with extra-curricular activities and work. This means more convenient dairy products are needed to suit their busy lifestyles. Almost five percent of dairy products consumed by kids and babies are selected because they are convenient. This might appear low, but equates to a GBP£193 million market.” 

Drinkable yoghurt popular for both children and parents

Children are attracted to a product’s appearance, as well as how easy they are to consume. Meanwhile, parents focus is often on the products’ health aspects. Consequently, dairy companies need to provide bright, eye-catching designs that provide on-the-go convenience; while also highlighting the health benefits to appeal to parents.

Between 2013 and 2018 the demand for yoghurt drinks in the UK will grow 30% faster than the demand for standard set yoghurt. According to Perez-Lopez, the category is perfectly suited for children’s lunchboxes. Further opportunities also lie in the milk category: “Sugar-free flavoured milks in individual cartons also meet parents’ need to provide convenient health.”

Kids Dairy

Many parents in the UK follow the official guidance that kids up to the age of nine
need calcium, potassium, fibre, and vitamins from cow's milk as part of a healthy
development.

NOTES

This information is based on the Canadean report: ‘Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the UK Dairy Food Market.’ Available from the Industry Report Store.

Please get in contact if you have any questions to this or other Canadean reports. Analysts are available to comment. Contact the Canadean press office on +44 (0) 207 936 6713  or email press@canadean.com

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