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New Year resolution: Over a third of the UK want to eat more healthily

05 January 2015

New research from Canadean shows that over a third of consumers make resolutions to eat and drink more healthily in 2015. Healthy eating is the number one resolution for consumers in the UK, above saving money and cutting stress. Especially women and those aged 18 to 34 will fuel demand for healthy ingredients and lighter foods.

According to Canadean, out of those consumers who want to eat and drink more healthily in 2015, 65% plan to eat more fruit and vegetables – making it the most popular way to change the approach to food in the New Year. This is closely followed by having less fat and sugar – with 58% of consumers who want to change their diets resolving to ‘eat less fat’ and 53% to ‘eat less sugar’ in 2015. Next to exercising more regularly, controlling portion sizes and limiting intake of processed foods are also seen as important methods of living more healthily.

Women and the young starting the year healthily

The survey shows that almost half of women (44%) make resolutions to eat healthier in the new year, compared to 27% of men. The young are also more likely to be mindful of starting the year off healthily, with the motivation to eat better peaking among consumers aged 18 to 34 and falling thereafter. Losing weight is a key goal for consumers, but so too is achieving a general feeling of well-being, with both goals motivating a similar number of consumers to try to eat healthier. Catherine O’Connor, senior analyst at Canadean, says: “It will be important to present consumers not only with low-calorie options, but also with holistically wholesome fare and ingredients offering positive nutrition.”

Good intentions unlikely to last

However, Canadean predicts that the renewed desire to make healthy food choices will not put off too many from eating out at the beginning of the New Year. Similarly, efforts to eat healthily are often short-lived, meaning that few consumers will make long-term changes to their diets. O’Connor adds: “A quarter of all those who are trying to eat healthily in the New Year will abandon those efforts within a couple of weeks, with this number rising to nearly half within a month.”


NY Resolutions

Eating more healthily is one of the top New Year's resolutions among UK consumers.

NY Resolutions Graph

Canadean analyses how consumers resolve to eat more healthily in the New Year.



All numbers used in this text are based on a Canadean survey of 2,000 UK adults, conducted in December 2014. 

Please get in contact if you have any questions to this or other Canadean surveys. Analysts are available to comment. Contact the Canadean press office on +44 (0) 207 936 6536 or email

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