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Japanese consumers place high importance on quality packaging

27 February 2014

According to a new report by Canadean, demand for high quality and aesthetically pleasing packaging will aid the growth of the Japanese plastics industry.

The Japanese plastic packaging industry is in rapid growth. According to Canadean, Japanese flexible and rigid plastics packaging demand will increase by 6.9 billion packs between 2012 and 2017. Japanese consumers place high importance on quality packaging, they are very engaged in the presentation of products and need to be convinced that packaging is flawless with particular regards to detail, colour, and labelling. This, according to Canadean Senior Analyst Ronan Stafford, “will drive the wider use of plastic packaging and the development of more innovative plastic pack formats.”

Consumers demand innovative packaging that does not compromise quality

A demanding population has created a spike in the use of plastic packaging for items such as beauty, drinks, luxury cosmetics, and health and beauty products. Demand from skincare and make-up sectors alone will grow at a Compound Annual Growth Rate (CAGR) of 4.2% and 2.0% respectively during 2012 to 2017. As these sectors grow, manufacturers should remain conscious of the quality, as well as the look and feel, of packaging materials.

With this in mind, AquaGirl Cosmetics has used innovative DuPontTM Surlyn® 3D over-moulding technology to create a plastic pack that has the look and feel of luxury glass, while maintaining important barrier properties to protect the product.

Demand for rigid plastic will grow as it replaces glass in food and beauty packaging

The demand for rigid plastic bottles, jars, and tubs, will increase significantly over the next few years. Demand for jars will grow particularly strongly at a CAGR of 3.0% between 2012 and 2017; this reflects rising demand for this packaging type in the health and beauty sector, as Japan’s increasingly ageing population requires packaging that is easy and convenient to use, as well as aesthetically pleasing.

This information is based on findings from Canadean’s report: ‘Latest Trends and Key Issues in the Japanese Retail Packaging Market’.


Japanese Packaging

DuPontTM Surlyn® 3D over-moulding technology, innovative plastic pack that has the look and feel of luxury glass. 



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