Ice Cream Sees Strong Growth In Mexico
16 May 2013
The Ice Cream sector in Mexico is forecast to witness a very strong Compound Annual Growth Rate (CAGR) of 6.0% in value and 6.7% in volume during 2012-2017.
Impulse Ice Cream held the largest value and volume share of the Ice Cream sector in 2012, of 56.8% and 46.4% respectively, and is projected to witness the joint largest value and volume CAGRs of 6.0% and 6.7% respectively in 2012-2017. Dairy-based Impulse Ice Cream will drive this growth. Take-Home Ice Cream meanwhile had the third largest value share, of 20.0%, and second largest volume share, of 31.2% in 2012.
Artisanal Ice Cream held the second largest value share, of 23.2%, and the third largest volume share, of 22.4% in 2012, and is forecast to witness strong value and volume CAGRs of 5.8% and 6.6% in 2012-2017 respectively, just behind those of Impulse Ice Cream and Take-Home Ice Cream.
Food & Drinks Specialists remain the most valuable
Food & Drinks Specialists continue to hold first place in terms of Distribution Channel shares in the Mexican Ice Cream sector, despite a slight decrease in share. Convenience Stores have the second largest share of the sector and showed the strongest increase in share, while Hypermarkets & Supermarkets held third place in terms of share and, like Food & Drinks Specialists, witnessed a slight decrease in share of the sector.
Vending Machines hold fourth place, followed by “Dollar Stores”, Variety Stores & General Merchandise Retailers in fifth place, while neither Distribution Channel witnessed any significant change in share of the Ice Cream sector in Mexico. Cash & Carries & Warehouse Clubs hold minimal volume in the sector and showed no change in share.