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Fruit is top of the tree among UK kids snacks

11 August 2014

Fresh and processed fruit snacks are on the rise in the UK as health concerned parents want more healthy products for their kids, finds new survey by Canadean.

The survey of 506 parents with children aged 16 or under reveals that 94% of the UK’s children snack, and over half do so on a daily basis. There are approximately 12 million children in the UK which equates to over six million snacking occasions every day. Fruit is the most common snack among children with 67% of children snacking on fruit, closely followed by crisps at 65%. The remaining top spots are filled by biscuits (64%), chocolate (42%) and confectionery (37%). However, fruit remains the overall snack of choice with one in three children most likely to snack on the natural, sweet treats in either packaged or unpackaged forms. 

Parents worry about kids snacking habits

Parents across the UK are increasingly concerned with their children’s snacking habits, which is not surprising given the media attention surrounding the issue of rising childhood obesity levels. In the same survey, one in three parents expressed concern regarding their child’s weight; approximately 40% expressed concern about snacking and overall dietary habits and over half are worrying over whether their children are eating enough fruit and vegetables.

Snacking market rife with opportunities

The findings of the survey highlight a number of opportunities for snacking manufacturers. Kirsty Nolan, analyst with Canadean, says: “There is a definite need for healthy snacks for children. More and more parents want to incorporate the ‘five-a-day', which is the generally accepted healthy daily quantity of fruit and vegetable portions, in their children’s diets.”

In its simplest form this can be packaged fresh fruit, conveniently prepared and packed in a bag ideal for lunch boxes or snacking on-the-go. Asda has an extensive private label range of children’s fruit products which appeal to parents because the pre-packaged fruit bags provide kids with one of their ‘five-a-day’. Processed options are also growing in popularity. Organix has a range of fruit snacking bars under its ‘Goodies’ brand which again provide one of the recommended 'five-a-day' while also promising to be 100% organic and containing no added sugar, artificial flavours or colours. Nolan adds: “Along with the health benefits, parents also like the extended shelf-life of processed fruit products, as they can be stored more easily than fresh fruit.”


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Editor’s note

All numbers used in this text are based on a recent Canadean consumer survey of answers from 506 UK-based adults.

Organix 2


Organix's 'Goodies' fruit snacking bars provide children with one of the recommended 'five-a-day'.

For further information

Please get in contact if you have any questions to this or other Canadean reports. Contact the Canadean press office on +44 (0) 20 3220 0815 or email

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