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Canadean acquires ERC

28 March 2014

We are pleased to announce that Canadean acquired ERC on March, 28th, 2014.
Since its foundation in 1961, ERC has expanded its geographical focus of research to cover Tobacco and Baby Food markets in Europe, North and South America, Asia and the Middle East and Africa. ERC's analysts and editors come from a wide variety of FMCG and other consumer market backgrounds, and have accrued decades of expertise in researching the Tobacco and Baby Food industries. 
ERC’s methods of research incorporate extensive cross-checking of data against original sources, enabling precision and depth of analysis. From desk research to on-the-ground research, from audit data to commissioned storechecks to industry interviews, ERC’s methodology, combined with their analytical excellence, ensures accuracy, consistency and insight.
Testament to ERC’s premium quality is their extensive client portfolio which includes all the major multinationals, international organisations, investment/management analysts as well as related industries.
In March 2014, ERC was acquired by Canadean, enabling ERC to benefit from synergies with other Canadean divisions and its greater scale, as well as the company’s technical expertise in the delivery of electronic content, while providing Canadean with two new core areas of expertise: Tobacco and Baby Food.
If you want to learn more about our Baby Food research please click here. If you would like to know more about out Tobacco research click here.



Please get in contact if you have any questions. Contact the Canadean press office on +44 (0) 207 936 6536 or email

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