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Breakfast Cereals Are The Rising Star Of The Japanese Bakery & Cereal Sector

14 May 2013

With value and volume CAGRs (Compound Annual Growth Rate) of 2.8% and 2.2% respectively, the Bakery and Cereals sector will be one of the slowest growing sectors in the Japanese Food industry between 2012 and 2017. These growth rates are less than half of the fastest growing sector.

Soup, Bread and Rolls took the majority share of the sector in 2012, with value and volume shares of 33.4% and 38.6% respectively; however, this established, mature market will display a value CAGR of 2.9% and volume CAGR of just 2.3% to 2017.

In contrast, Breakfast Cereals will grow at value and volume CAGRs of 4.4% and 3.9% respectively, ahead of the sector, between 2012 and 2017, as in some areas, the category begins to replace the traditional breakfast foods to which Japanese consumers are accustomed.  

 Japanese Bakery Table

Both Hypermarkets & Supermarkets and Department Stores have gained share of the sector in recent years

Hypermarkets & Supermarkets have rapidly gained share of the Japanese Bakery and Cereals sector over the past few years, with Department Stores also displaying a reasonable increase in share; this comes at the expense of Food & Drink Specialists and more traditional stores, both of whom lost share for the same period. 

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