Both Hair Colourants and Styling Agents emerge as the top categories in Australian hair care
02 July 2013
Haircare is one of the top five Health and Beauty sector’s in Australia over the next five years. It has the Value CAGR (Compound Annual Growth Rate) of 0.9% between 2012 and 2017. Volume will grow at a CAGR of 3.4% for the same period.
Shampoo held the majority share of the sector in 2012. It had value and volume shares of 32.9% and 31.2%. However, the category is to decline at a value CAGR of -0.2% to 2017, with volume growing at a CAGR of 2.0%.
Hair Colourants and Styling Agents categories display value and volumes CAGRs to 2017. Hair Colourants will show most growth, with a value CAGR of 3.8% and volume CAGR of 5.9% over this period. Styling agents will grow at a value and volume CAGR of 2.0% and 3.7%.
Perms and Relaxers will decline over the next five year with a value and volume CAGR of -4.8% and -4.2% to 2017.
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