An Aging Population and Innovations in Anti-Aging Products Give Facial Care a Lift in Brazil
05 August 2013
Facial Care products are set to experience the highest growth in the Brazilian Skincare sector up to 2017, according to a new report by market research firm Canadean.
An overlook of the Skincare Sector in Brazil
The Brazilian Skincare sector has performed well over the last few years, with growth that is expected to continue to 2017. A value Compound Annual Growth Rate (CAGR) of 11.4%, although healthy, keeps Skincare out of the top five Health & Beauty sectors in Brazil for 2012 to 2017. Volumes will grow at a CAGR of 9.4%.
Big movers in the Brazilian Skincare sector
Body Care held the largest share of the sector in 2012, with value and volume shares of 50.2% and 49.0% respectively. However, an aging population and the rising popularity of anti-aging products will push Facial Care to show the most growth of the sector. Facial Care value and volume will grow at a CAGR of 12.4% and 10.4%, respectively, to 2017.
Low growth Skincare products in Brazil
Illustrating Brazilians’ preference for a natural look, Make-Up Remover took the lowest share of the sector in 2012, with a value share of 1.9% and volume share of 1.7%. However, it is Hand Care that will display the lowest growth of the sector over the next five years, with a value CAGR of 9.6% and volume CAGR of 8.4% to 2017.
This information is based on Canadean’s report: “The Future of the Skincare Market in Brazil to 2017”, published in July 2013.
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