CANADEAN'S 6TH INTERNATIONAL BEER STRATEGY CONFERENCE
Delivering Value: Profitable Growth in a Challenging World
24th – 25th April 2008 HOTEL PUERTA AMÉRICA MADRID
There have been many dramatic changes in the international beer industry since Canadean’s first international beer conference in 1998. Leading companies, such as InBev and SABMiller were yet to be created and the world’s largest 10 brewing groups accounted for 35% of worldwide beer volume. Ten years later and just four international brewers, InBev; Anheuser-Busch; SABMiller and Heineken account for the same share. The ranking of the world’s leading brewing groups, once dominated by brewers from Europe and the Americas, now includes Chinese companies such as China Resources; Yanjing and Tsingtao. In 1998 the USA was the world’s largest beer market, a position that was claimed by China in 2002. Growth of the Russian beer market has also been dramatic, with beer consumption having trebled since 1998.
Against this background, Canadean’s 6th International Beer Conference offered delegates the ideal opportunity to learn more about current issues and trends and the chance to debate these issues with other industry leaders and experts.
The conference included:
- Full one and a half day programme of speeches and presentations from all parts of the industry, with time set aside at the end of each session for panel discussions and interaction between speakers and delegates.
- An informal "drop-in" evening drinks reception on Wednesday 23rd April, hosted by Brewers’ Guardian
- Evening drinks reception following the conference on Thursday 24th April
- Copies of all speeches and presentations (where permission is given) sent on CD a few days later
Who attends?
The conference is aimed at senior executives connected with the global beer industry. As well as delegates from brewers and importers, the presentations and opportunities to network are of interest to packaging companies, suppliers, label printers, equity analysts, consultancy practices and anyone with an interest in the international beer market.