5 key trends to watch in the 2016 packaging market
06 April 2016
2016 is set to be the year of experimentation with packaging, pushing innovation and technology to create more personalised and differentiated products.
- The rise of the digital
The rapid development of technology has recently brought the concept of interactive packaging, which plays into the trend of value-added packaging, aiming to meet the ever-changing consumer expectation. The rate of advancement is set to increase during 2016, with even smaller companies dipping their toes into the digital world.
We are excited to announce the ‘Futurist Panel’ on Day 2 of the PACE Americas 2016 event: ‘Mapping out the future of packaging in line with emerging technology’.This session looks at the future of packaging and evaluates emerging technologies, being led by four industry expert speakers:
- Todd Troldahl – Divisional VP, Packaging – Sear Holding corporation
- Ron Sasine – Former Senior Director of Private Design Label Brands – Wal-Mart
- Darralyn Rieth – Former Global Director Design Operations – Kimberley Clark
- David France – Packaging Research Fellow – ConAgra Foods
- 2. Clean packaging
Sustainability remains a key factor when producing packaging; however, recyclability is now more of an expectation, requiring brands to go the extra mile. The trouble with providing environmentally friendly options is that consumers are generally reluctant to pay more for it.
The concept of ‘clean’ can be taken through to the design of the packaging also, as trends reveal the preference for simple or minimal designs.
- 3. Looking at size
In a time where brand loyalty is less prominent, brand owners must create and deliver packaging of the right size to meet the needs of the different customer circumstances, be it a family or an individual. A perfect example of this would be the sizes of milk cartons; whilst a family may require larger than is available, a single individual would only need a fraction o the size.
- 4. Differentiation
Differentiation within a competitive and full market requires vast amounts of market analysis. The aim is to keep consumers on their toes, whilst considering feedback for maximum impact.
Yves Briantais, the Worldwide Design & Packaging Director of Colgate Palmolive will join us at PACE Americas 2016 to discuss “Encouraging ‘outside of the box’ packaging to help differentiate your brand in mature markets”. This session explores the role of innovation within a company, outlining the importance of implementing a structured plan, without ‘over innovating’.
- 5. On-the-go Packaging
Once again, importance in placed on understanding the target market – and with increasing consumer demands flexibility of manufacturing is highly value in creating various design and sizes. Customer requirements can be met by offering dual packaged products. Convenience and easy accessibility are the key points to address within this trend, whilst ensuring the correct materials are used without compromising the brand identity.
For more information on the PACE Americas 2016 event, visit the website here:
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