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Alcohol Innovation Conference 2012

From 04 December 2012 until 05 November 2012, London, UK

http://www.arena-international.com/aic/

Optimising your product portfolio, finding inventive and sustainable packaging solutions and building collaborative supplier relationships are just some of the challenges facing companies today.

As a manufacturer committed to delivering a socially responsible brand, the difficulties of innovating an alcoholic product that conforms to the regulations that governs the industry are all too apparent. There is a strict code of practice to ensure that alcohol is marketed responsibly and this is increasingly dictating the way it is produced, designed and sold. This means innovation in the drinks industry is becoming more and more creative.