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Consumer Goods

How we help our consumer goods clients

For 40 years, Canadean has been working in close partnership with the consumer goods industry, providing market intelligence solutions that form a key part of our clients’ strategic business planning, category management, innovation and M&A processes.

Typical client questions and challenges that we address:

  • How has our market share in a specific category developed versus the competition, and what key drivers are at play?
  • Which brands have driven the growth in our core sectors, and in what key formats/flavors/sub-segments?
  • What is the route-to-market for a particular competitor, in a specific category?
  • Which categories will deliver the most growth by volume and value over the next five years, and through which channels?
  • Which consumer trends are having the most impact on the sales development of our core categories?

Our solutions include:

  • Quantitative market sizing & trend analysis
  • Category trends forecasting & econometric forecast modeling
  • Route-to-market analysis
  • Competitor & brand profiling
  • NPD analysis & target consumer group profiling for new products
  • Consumer & shopper insights by category