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Consumer Consumption Tracking

'Share of Throat' is a customizable solution that allows you to track beverage consumption both in-home and out-of-home, providing genuine visibility and understanding of the occasions, locations and channels driving volume growth.

Updated on a quarterly basis, the information contained in Share of Throat is based on a program of continuous primary research tracking the drinking behaviors of consumers on a daily basis. This is supplemented by in-depth analyst research across all main beverage product categories, ensuring the most complete and current volume data is always available to users.

Share Of Throat Online

ScreengrabShare of Throat is delivered online via an intuitive and easy-to-use data cube, allowing clients to readily retrieve data and customize data views. Share of Throat users are also provided with individually tailored presentations prepared by the Canadean Custom Solutions team – allowing you to strategically apply Share of Throat data to the most critical issues affecting your business.
To find out how Share of Throat can be of benefit to your business, please contact your Canadean account manager.

Sample Data

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