Programme

Tuesday 25th May 2010

18:30-22:00

Informal 'drop in' welcome drinks reception in the Pavillion of the Hilton Amsterdam Hotel, sponsored by Brewers' Guardian

DAY ONE : Wednesday 26th May 2010 - Hilton Amsterdam Hotel, Ballroom

08:00-8:40

Registration - Foyer of the Ballroom, ground floor, Hilton Amsterdam Hotel

Opening Session

08:45

 Opening Remarks: Kelsey van Musschenbroek, Chairman, Canadean

08:55

 Kevin Baker, Director, Beer Service, Canadean
The Global Beer Market: Facts, Figures, Forecasts
Session 1 : Perspectives

Moderator: Kevin Baker, Director, Beer Service, Canadean
09:20 Pedro Ibanez, Latin America Manager, Canadean
Latin America: It Takes Three to Tango

09:45

Rob Kay-Shuttleworth, Deputy Chairman, Canadean
China: The Great Leap Forward?

10:10

Bryan Roberts, Global Research Director, Planet Retail
Retail Trends in Beer

10:35

Discussion Forum
10:50 Beverage Break

Session 2 : Iconic Brands

Moderator: Larry Nelson, Publisher & Editor, Brewers' Guardian

11:20

Dr Werner Wolf, Managing Director, Bitburger
How Bitburger Has Grown From a "Local Hero" to an International Player

11:45

Shekhar Ramamurthy, Deputy President, UB Group
Developing Kingfisher into a Global Brand

12:10

Matthew Barwell, Marketing and Innovation Director, Diageo Europe (Guinness)
How Diageo Continue to Bring a 250 Year Old Brand to Life
12:35 Discussion Forum
12:50
Lunch
Session 3 : Innovation in Packaging
Moderator: Kim Slater, Director of Consulting, Canadean
14:15 Peter Basten, Sales & Marketing Director, Alcan
Aluminium: A Modern Metal for Beverages

14:40

John Grainda, Director, Global Business Development, CSI Closures
Innovation in Closures for Beer

15:05

Dr Frank Embs, Director, New Business Development, Invista Polymers & Resins
Overcoming the Barriers to PET for Beer Packaging

15:30

Discussion Forum
15:45 Beverage Break
Session 4: Keynote Beverage 'Round Table' Discussion - Is There a Beverage Strategy for Beer?
16:15 - 17:25 Chairman: John Wakely, Director, The Angel's Share
  Malcolm Wyman, Chief Financial Officer, SABMiller

 

Stuart Fletcher, President International, Diageo

 

Javier Ferran, Partner Lion Capital (formerly President & CEO, Bacardi)

17:25

Audience Discussion Forum
17:45 Close
18:30-23:00 Canal cruise starting from the hotel followed by a buffet dinner at the Heineken Experience - sponsored by Heineken

DAY TWO : Thursday 27th May 2010- Hilton Amsterdam Hotel, Ballroom
Session 5: Complementary or Competitive Beverages?

Moderator: Ina Verstl, Independent Journalist
09:00 Chresten Christensen, International Export Director, Vitamalt (Royal Unibrew)
The Outlook for Malt Beverages

09:25

Philippe Stassen, Managing Director, Stassen
The Future for Cider

09:50

Ernst Faltermeier, VP - Acquisitions & Projects, Nordmann Unternehmensgruppe (Bios)
Malt as a Base for Soft Drinks

10:15

Discussion Forum
10:30

Beverage Break
Session 6: Keynote Brewers 'Round Table' Discussion - Half Empty or Half Full?

11:00 - 12:10

Chairman: Akeel Sachak, Global Head of Consumer, Rothschild

 

Khalil Younes, Senior VP, Group Sales, Marketing & Innovation, Carlsberg

 

Robin Hoytema van Konijnenburg, Group Finance Director, Heineken

 

Tony Hicks, Global VP - Strategy, Molson Coors
12:10 Audience Discussion Forum

12:25

Closing Remarks

12:35 until approx 14:30
Buffet Lunch

 

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