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Research Methodology

Canadean’s research values and methodology set us apart from all others. We have a dedicated network of in-market local experts, immersed in their local industries, monitoring key trends and market drivers on an ongoing basis. They are able to offer on-the-ground insights and provide our clients with a level of depth and understanding of individual country markets that is unique in the research arena.

Alongside our industry research network, we provide answers to specific questions about your target customers through our consumer research division. With reach across 4 million consumers in 40 countries, we are experts in securing actionable insights from hard-to-reach B2C and B2B segments.

Through holistic market research, utilizing our network of professional researchers, we generate global insights that collectively analyze key trends and market drivers, across over 80 countries. This enables our clients to make informed strategic decisions founded on robust and reliable data and market information. 

From suppliers of ingredients and packaging through to consumer behavior, Canadean's research and analysis covers the entire consumer value chain. At each step the nature of the industry varies; from the level of consolidation or fragmentation, through to the types and availability of research information.

Distinct research methodologies at each stage

To account for these factors and provide comprehensive insight across the value chain, Canadean uses distinct research methodologies at each stage, selecting the best approach to provide actionable research and information, including:

Sample Data

Industry Inforgraphic