• The 2011 China Beer Market Insights report is a high level market research report on the Chinese beer industry.
• Published by Canadean, this 207-page report provides an excellent way of gaining an in-depth understanding of the dynamics and structure of the market.
• The report covers total market (on- and off-premise) and includes valuable insight and analysis on beer market trends, brands, brewers, packaging, distribution channels, market valuation and pricing.
• Ideal for benchmarking total market vs retail audit and other data.
• Canadean’s in-depth methodology provides consistent, reliable data which has been researched and built from brand data upwards.
• Our data is compiled by an experienced “on-the-ground” industry analyst who conducts face-to-face interviews with key brewers, leading companies in allied industries, distributors and retailers.

Comprising of textual analysis and data tables, this in-depth and exclusive country report from Canadean provides a comprehensive view of the industry structure including analysis and profiles on trade mark owners and local operators. Brand volumes and market share are given by local definition, price segment, alcoholic strength and type. Consumption volumes are provided by pack mix (type, material, refillability, pack size) and distribution channel (on- and off-premise). Other information includes market valuation/pricing data and new products are identified. All supported by market commentary.

• Market background including legislation and taxation tables
• Market update including current and emerging trends
• Industry structure including leading brewers/importers
• Brand analysis including new products activity in 2010
• Market segmentation data (mainstream, premium, super premium, discount; alcoholic strength; local segmentation; beer type)
• Domestic and imported brand volumes
• Company volumes
• Company profiles
• Distribution channel analysis (on- vs off-premise)
• Market valuation and pricing data, including beer consumption by price segment/distribution channel and selected consumer beer prices
• Trade margin build-up model
• Packaging trends including beer consumption by pack material, type, size, refillable vs non-refillable

Available for immediate download in Acrobat pdf format.

Data also available via Canadean Wisdom, our on-line global database which gives you the power to work with and manipulate our data AND Canadean Interactive Intelligence which enables the user to interact with our reports on-line. For further details on Wisdom and Interactive Intelligence please contact debra.richards@canadean.com / tel +44 1256 394224