CONTENTS
SECTION
Section A Text
Section B Market Overview
Section C Industry/Companies
Section D Packaged Water
Section DD Bulk/HOD Water
Section E Carbonates
Section F Juice
Section G Nectars
Section H Still Drinks
Section I Squash/Syrups
Section J Fruit Powders
Section K Iced/Rtd Tea Drinks
Section L Iced/Rtd Coffee Drinks
Section M Sports Drinks
Section N Energy Drinks
Section Z Market Parameters
Methodology
Product Definitions
Map
IMPORTANT NOTE
Where possible, tables include current year forecasts made at the time of the report’s update. For countries in Greater Europe, please refer to the Quarterly Review (published in February, May, August and November) for latest top-line forecasts.
EXECUTIVE SUMMARY
EMERGING TRENDS & NEW PRODUCT DEVELOPMENT
SWOT ANALYSIS
SOFT DRINKS MARKET TRENDS, 1998-2008F
OVERVIEW AND CURRENT MARKET TRENDS
Market Environment
The Consumer Palate
All Commercial Beverages
Soft Drinks
Packaged Water
Bulk/HOD Water
Carbonates
Juice
Nectars
Still Drinks
Squash/Syrups
Fruit Powders
Iced/Rtd Tea Drinks
Iced/Rtd Coffee Drinks
Sports Drinks
Energy Drinks
Industry Structure
Companies
Market Valuation & Pricing
Distribution
Packaging
Legislation
- SECTION B - MARKET OVERVIEW
Table B.2.1 - Commercial Beverage Consumption per Capita - Litres, 1998-2008F
Table B.2.1.A - Commercial Beverage Consumption per Capita Including Bulk/HOD Water - Litres, 1998-2008F
Table B.2.2 - Commercial Beverage Consumption per Capita - % Share 1998-2008F
Table B.2.2.A - Commercial Beverage Consumption per Capita Including Bulk/HOD Water - % Share, 1998-2008F
Table B.2.3 - Commercial Beverage Consumption per Capita - Growth, 1998-2008F
Table B.2.3.A - Commercial Beverage Consumption per Capita Including Bulk/HOD Water - Growth, 1998-2008F
Table B.2.4 - Commercial Beverage Consumption - Million Litres, 1998-2008F
Table B.2.4.A - Commercial Beverage Consumption Including Bulk/HOD Water - Million Litres, 1998-2008F
Table B.3.1 - Soft Drinks Production, Foreign Trade & Consumption - Million Litres 1998-2008F
Table B.3.2 - Soft Drinks Production, Foreign Trade & Consumption - % Share 1998-2008F
Table B.3.3 - Soft Drinks Production, Foreign Trade & Consumption - Growth, 1998-2008F
Table B.3.4 - Soft Drinks Market Valuation, 2006-2008F
Table B.3.5 - Top 20 Soft Drinks Brands, 2007
Table B.4 - Soft Drinks Consumption by Pack Mix, 2004-2008F
Table B.5.1 - Soft Drink Distribution: Off-Premise v On-Premise - Million Litres / % Share, 2004-2008F
Table B.5.2.1 - Outlet Universe For Soft Drinks (Retail) - Number / % Share, 2003-2007
Table B.5.6 - Trade Margin Build-Up Model, 2007
Table C.1.1A - Soft Drinks Leading Trademark Owners, 2003-2007
Table C.1.1B - Soft Drinks Leading Local Operators, 2003-2007
Table C.1.2A - Packaged Water Leading Trademark Owners, 2003-2007
Table C.1.2B - Packaged Water Leading Local Operators, 2003-2007
Table C.1.3A - Bulk/HOD Water Leading Trademark Owners, 2003-2007
Table C.1.3B - Bulk/HOD Water Leading Local Operators, 2003-2007
Table C.1.4A - Carbonates Leading Trademark Owners, 2003-2007
Table C.1.4B - Carbonates Leading Local Operators, 2003-2007
Table C.1.5A - Juice Leading Trademark Owners, 2003-2007
Table C.1.5B - Juice Leading Local Operators, 2003-2007
Table C.1.6A - Nectars Leading Trademark Owners, 2003-2007
Table C.1.6B - Nectars Leading Local Operators, 2003-2007
Table C.1.7A - Still Drinks Leading Trademark Owners, 2003-2007
Table C.1.7B - Still Drinks Leading Local Operators, 2003-2007
Table C.1.8A - Squash/Syrups Leading Trademark Owners, 2003-2007
Table C.1.8B - Squash/Syrups Leading Local Operators, 2003-2007
Table C.1.9A - Fruit Powders Leading Trademark Owners, 2003-2007
Table C.1.9B - Fruit Powders Leading Local Operators, 2003-2007
Table C.1.10A - Iced/Rtd Tea Drinks Leading Trademark Owners, 2003-2007
Table C.1.10B - Iced/Rtd Tea Drinks Leading Local Operators, 2003-2007
Table C.1.11A - Iced/Rtd Coffee Drinks Trademark Owner, 2003-2007
Table C.1.11B - Iced/Rtd Coffee Drinks Local Operators, 2003-2007
Table C.1.12A - Sports Drinks Leading Trademark Owners, 2003-2007
Table C.1.12B - Sports Drinks Leading Local Operators, 2003-2007
Table C.1.13A - Energy Drinks Leading Trademark Owners, 2003-2007
Table C.1.13B - Energy Drinks Leading Local Operators, 2003-2007
CATEGORY COVERAGE OF COMPANY PROFILES
COCA-COLA
Table C.2.1.1 - Coca-Cola Market Position, 2003-2007
CCHBC
Table C.2.1.2 - CCHBC Market Position, 2003-2007
PEPSICO
Table C.2.1.3 - PepsiCo Market Position, 2003-2007
NESTLÉ
Table C.2.1.4 - Nestle Market Position, 2003-2007
BADEL 1862
Table C.2.1.5 - Badel 1862 Market Position, 2003-2007
CEDEVITA
Table C.2.1.6 - Cedevita Market Position, 2003-2007
DONA TRGOVINA
Table C.2.1.7 - Dona Market Position, 2003-2007
EUROBEV
Table C.2.1.8 - Eurobev Market Position, 2003-2007
JAMNICA
Table C.2.1.9 - Jamnica Market Position, 2003-2007
MARASKA
Table C.2.1.10 - Maraska Market Position, 2003-2007
PODRAVKA
Table C.2.1.11 - Podravka Market Position, 2003-2007
RAUCH CROATIA
Table C.2.1.12 - Rauch Market Position, 2003-2007
SEGESTICA
Table C.2.1.13 - Segestica Market Position, 2003-2007
VINDIJA PREHRAMBENA INDUSTRIJA
Table C.2.1.14 - Vindija Market Position, 2003-2007
MINI PROFILES
DROGA KOLINSKA
FRUCTAL d.o.o.
NOVAK MAKARSKA
Text - Market Analysis
Key Features
Current & Emerging Trends
Outlook
Brands/Companies
DOB/DOB Producers
Marketing
Pricing
Distribution
Packaging
Packaged Water New Products 2007
Packaged Water Selected Off-Premise Prices, 2006-2008
Packaged Water Selected On-Premise Prices, 2005-2007
Table D.0.1 - Packaged Water & Bulk/HOD Water Consumption, 2004-2008F
Table D.1.1 - Packaged Water Production/Trade/Consumption, 1998-2008F
Table D.1.2.1 - Packaged Water Foreign Trade By Country (Imports), 2003-2007
Table D.1.2.2 - Packaged Water Foreign Trade By Country (Exports), 2003-2007
Table D.2.1.1 - Packaged Water Consumption By Segment - Volume, 2004-2008F
Table D.3.1.1 - Leading Packaged Water Trademarks - Volume, 2003-2007
Table D.3.2.1 - Packaged Water Brands By Segment – Volume, 2003-2007
Table D.3.4 - Packaged Water Trademark Owners and Local Operators
Table D.4.1.1 - Packaged Water Consumption By Pack Mix - Volume, 2004-2008F
Table D.5.1 - Packaged Water Distribution: Off-Premise v On-Premise, 2004-2008F
Table D.6.1 - Packaged Water Leading Trademark Owners, 2003-2007
Table D.6.2 - Packaged Water Leading Local Operators, 2003-2007
Text - Market Analysis
Key Features
Current & Emerging Trends
Outlook
Brands/Companies
DOB/DOB Producers
Marketing
Pricing
Distribution
Packaging
Bulk/HOD Water Selected Off-Premise Prices, 2005-2007
Bulk/HOD Water Selected On-Premise Prices, 2005-2007
Table DD.0.1 - Bulk/HOD Water & Packaged Water Consumption, 2004-2008F
Table DD.1.1 - Bulk/HOD Water Production/Trade/Consumption, 1998-2008F
Table DD.1.2.1 - Bulk/HOD Water Foreign Trade By Country (Imports), 2003-2007
Table DD.2.1.1 - Bulk/HOD Water Consumption By Segment – Volume, 2004-2008F
Table DD.3.1.1 - Leading Bulk/HOD Water Trademarks - Volume, 2003-2007
Table DD.3.2.1 - Bulk/HOD Water Brands By Segment – Volume, 2003-2007
Table DD.3.4 - Bulk/HOD Water Trademark Owners and Local Operators
Table DD.4.1.1 - Bulk/HOD Water Consumption By Pack Mix – Volume, 2004-2008F
Table DD.5.1 - Bulk/HOD Water Distribution: Off-Premise v On-Premise 2004-2008F
Table DD.6.1 - Bulk/HOD Water Leading Trademark Owners, 2003-2007
Table DD.6.2 - Bulk/HOD Water Leading Local Operators, 2003-2007
Text - Market Analysis
Key Features
Current & Emerging Trends
Outlook
Brands/Companies
DOB/DOB Producers
Marketing
Pricing
Distribution
Packaging
Carbonates New Products 2007
Carbonates Franchise Structure
Carbonates Selected Off-Premise Prices, 2006-2008
Carbonates Selected On-Premise Prices, 2006-2008
Table E.1.1 - Carbonates Production/Trade/Consumption, 1998-2008F
Table E.2.1.1 - Carbonates Consumption: Main Flavours – Volume, 2004-2008F
Table E.2.2.1 - Carbonates Consumption: Regular v Low Calorie – Volume, 2004-2008F
Table E.3.1.1 - Leading Carbonates Trademarks – Volume, 2003-2007
Table E.3.2.1 - Carbonates Brands By Flavour – Volume, 2003-2007
Table E.3.3.1 - Low Calorie Carbonates Brands - Volume, 2003-2007
Table E.3.4 - Carbonates Trademark Owners and Local Operators
Table E.4.1.1 - Carbonates Consumption By Pack Mix – Volume, 2004-2008F
Table E.5.1 - Carbonates Distribution: Off-Premise v On-Premise 2004-2008F
Table E.6.1 - Carbonates Leading Trademark Owners, 2003-2007
Table E.6.2 - Carbonates Leading Local Operators, 2003-2007
Text - Market Analysis
Key Features
Current & Emerging Trends
Outlook
Brands/Companies
DOB/DOB Producers
Marketing
Pricing
Distribution
Packaging
Juice Selected Off-Premise Prices, 2006-2008
Juice Selected On-Premise Prices, 2006-2008
Table F.1.1 - Juice Production/Trade/Consumption, 1998-2008F
Table F.2.1.1 - Juice Consumption By Segment – Volume, 2004-2008F
Table F.3.1.1 - Leading Juice Trademarks – Volume, 2003-2007
Table F.3.2.1 - Juice Brands – Volume, 2003-2007
Table F.3.4 - Juice Trademark Owners and Local Operators
Table F.4.1.1 - Juice Consumption By Pack Mix - Volume, 2004-2008F
Table F.5.1 - Juice Distribution: Off-Premise v On-Premise, 2004-2008F
Table F.6.1 - Juice Leading Trademark Owners, 2003-2007
Table F.6.2 - Juice Leading Local Operators, 2003-2007
Text - Market Analysis
Key Features
Current & Emerging Trends
Outlook
Brands/Companies
DOB/DOB Producers
Marketing
Pricing
Distribution
Packaging
Nectars New Products 2007
Nectars Selected Off-Premise Prices, 2006-2008
Nectars Selected On-Premise Prices, 2006-2008
Table G.1.1 - Nectars Production/Trade/Consumption, 1998-2008F
Table G.2.1.1 - Nectars Consumption By Segment – Volume, 2004-2008F
Table G.3.1.1 - Leading Nectars Trademarks – Volume, 2003-2007
Table G.3.2.1 - Nectars Brands – Volume, 2003-2007
Table G.3.4 - Nectars Trademark Owners and Local Operators
Table G.4.1.1 - Nectars Consumption By Pack Mix - Volume, 2004-2008F
Table G.5.1 - Nectars Distribution: Off-Premise v On-Premise, 2004-2008F
Table G.6.1 - Nectars Leading Trademark Owners, 2003-2007
Table G.6.2 - Nectars Leading Local Operators, 2003-2007
Text - Market Analysis
Key Features
Current & Emerging Trends
Outlook
Brands/Companies
DOB/DOB Producers
Marketing
Pricing
Distribution
Packaging
Still Drinks New Products 2007
Still Drinks Selected Off-Premise Prices, 2006-2008
Still Drinks Selected On-Premise Prices, 2006-2008
Table H.1.1 - Still Drinks Production/Trade/Consumption, 1998-2008F
Table H.2.1.1 - Still Drinks Consumption By Segment - Volume, 2004-2008F
Table H.3.1.1 - Leading Still Drinks Trademarks - Volume, 2003-2007
Table H.3.2.1 - Still Drinks Brands By Segment - Volume, 2003-2007
Table H.3.4 - Still Drinks Trademark Owners and Local Operators
Table H.4.1.1 - Still Drinks Consumption By Pack Mix - Volume, 2004-2008F
Table H.5.1 - Still Drinks Distribution : Off-Premise v On-Premise, 2004-2008F
Table H.6.1 - Still Drinks Leading Trademark Owners, 2003-2007
Table H.6.2 - Still Drinks Leading Local Operators, 2003-2007
Text - Market Analysis
Key Features
Current & Emerging Trends
Outlook
Brands/Companies
DOB/DOB Producers
Marketing
Pricing
Distribution
Packaging
Squash/Syrups New Products 2007
Squash/Syrups Selected Off-Premise Prices, 2006-2008
Table I.1.1 - Squash/Syrups Production/Trade/Consumption, 1998-2008F
Table I.2.1.1 - Squash/Syrups Consumption By Segment - Volume, 2004-2008F
Table I.3.1.1 - Leading Squash/Syrups Trademarks - Volume, 2003-2007
Table I.3.2.1 - Squash/Syrups Brands - Volume, 2003-2007
Table I.3.4 - Squash/Syrups Trademark Owners and Local Operators
Table I.4.1.1 - Squash/Syrups Consumption By Pack Mix - Volume, 2004-2008F
Table I.5.1 - Squash/Syrups Distribution: Off-Premise v On-Premise, 2004-2008F
Table I.6.1 - Squash/Syrups Leading Trademark Owners, 2003-2007
Table I.6.2 - Squash/Syrups Leading Local Operators, 2003-2007
Text - Market Analysis
Key Features
Current & Emerging Trends
Outlook
Brands/Companies
DOB/DOB Producers
Marketing
Pricing
Distribution
Packaging
Fruit Powders New Products 2007
Fruit Powders Selected Off-Premise Prices (Supermarket), 2006-2008
Fruit Powders Selected On-Premise Prices, 2005-2007
Table J.1.1 - Fruit Powders Production/Trade/Consumption, 1998-2008F
Table J.2.1.1 - Fruit Powders Consumption By Segment - Volume, 2004-2008F
Table J.3.1.1 - Leading Fruit Powders Trademarks - Volume, 2003-2007
Table J.3.2.1 - Fruit Powders Brands - Volume, 2003-2007
Table J.3.4 - Fruit Powders Trademark Owners and Local Operators
Table J.4.1.1 - Fruit Powders Consumption By Pack Mix - Volume, 2004-2008F
Table J.5.1 - Fruit Powders Distribution: Off-Premise v On-Premise, 2004-2008F
Table J.6.1 - Fruit Powders Leading Trademark Owners, 2003-2007
Table J.6.2 - Fruit Powders Leading Local Operators, 2003-2007
Text - Market Analysis
Key Features
Current & Emerging Trends
Outlook
Brands/Companies
DOB/DOB Producers
Distribution
Packaging
Iced/Rtd Tea Drinks New Products 2007
Iced/RTD Tea Drinks Selected Off-Premise Prices (Supermarket), 2006-2008
Iced/RTD Tea Drinks Selected On-Premise Prices, 2006-2008
Table K.1.1 - Iced/Rtd Tea Drinks Production/Trade/Consumption, 1998-2008F
Table K.2.1.1 - Iced/Rtd Tea Drinks Consumption By Segment – Volume, 2004-2008F
Table K.3.1.1 - Leading Iced/Rtd Tea Drinks Trademarks - Volume, 2003-2007
Table K.3.2.1 - Iced/Rtd Tea Drinks Brands By Segment - Volume, 2003-2007
Table K.3.4 - Iced/Rtd Tea Drinks Trademark Owners and Local Operators
Table K.4.1.1 - Iced/Rtd Tea Drinks Consumption By Pack Mix – Volume, 2004-2008F
Table K.5.1 - Iced/Rtd Tea Drinks Distribution: Off-Premise v On-Premise, 2004-2008F
Table K.6.1 - Iced/Rtd Tea Drinks Leading Trademark Owners, 2003-2007
Table K.6.2 - Iced/Rtd Tea Drinks Leading Local Operators, 2003-2007
Text - Market Analysis
Key Features
Current & Emerging Trends
Outlook
Brands/Companies
Marketing
Pricing
Distribution
Packaging
Iced/RTD Coffee Drinks Selected Off-Premise Prices (Supermarket), 2006-2008
Table L.1.1 - Iced/Rtd Coffee Drinks Consumption, 1998-2008F
Table L.2.1.1 - Iced/Rtd Coffee Drinks Consumption By Segment - Volume 2004-2008F
Table L.3.1.1 - Leading Iced/Rtd Coffee Drinks Trademarks - Volume, 2003-2007
Table L.3.2.1 - Iced/Rtd Coffee Drinks Brands By Segment - Volume, 2003-2007
Table L.3.4 - Iced/Rtd Coffee Drinks Trademark Owners and Local Operators
Table L.4.1.1 - Iced/Rtd Coffee Drinks Consumption By Pack Mix - Volume, 2004-2008F
Table L.5.1 - Iced/Rtd Coffee Drinks Distribution : Off Premise v On Premise, 2004-2008F
Table L.6.1 - Iced/Rtd Coffee Drinks Leading Trademark Owners, 2003-2007
Table L.6.2 - Iced/Rtd Coffee Drinks Leading Local Operators, 2003-2007
Text - Market Analysis
Key Features
Current & Emerging Trends
Outlook
Brands/Companies
Marketing
Pricing
Distribution
Packaging
Sports Drinks Selected Off-Premise Prices (Supermarket), 2006-2008
Sports Drinks Selected On-Premise Prices, 2006-2008
Table M.1.1 - Sports Drinks Production/Trade/Consumption, 1998-2008F
Table M.1.2.1 - Sports Drinks Foreign Trade By Country (Imports), 2003-2007
Table M.2.1.1 - Sports Drinks Consumption By Segment - Volume, 2004-2008F
Table M.3.1.1 - Leading Sports Drinks Trademarks - Volume, 2003-2007
Table M.3.2.1 - Sports Drinks Brands By Segment - Volume, 2003-2007
Table M.3.4 - Sports Drinks Trademark Owners and Local Operators
Table M.4.1.1 - Sports Drinks Consumption By Pack Mix - Volume, 2004-2008F
Table M.5.1 - Sports Drinks Distribution: Off-Premise v On-Premise 2004-2008F
Table M.6.1 - Sports Drinks Leading Trademark Owners, 2003-2007
Table M.6.2 - Sports Drinks Leading Local Operators, 2003-2007
Text - Market Analysis
Key Features
Current & Emerging Trends
Outlook
Brands/Companies
DOB/DOB Producers
Marketing
Pricing
Distribution
Packaging
Energy Drinks New Products 2007
Energy Drinks Selected Off-Premise Prices (Supermarket), 2006-2008
Energy Drinks Selected On-Premise Prices, 2006-2008
Table N.1.1 - Energy Drinks Production/Trade/Consumption, 1998-2008F
Table N.2.1.1 - Energy Drinks Consumption By Segment - Volume, 2004-2008F
Table N.3.1.1 - Leading Energy Drinks Trademarks - Volume, 2003-2007
Table N.3.2.1 - Energy Drinks Brands By Segment - Volume, 2003-2007
Table N.3.4 - Energy Drinks Trademark Owners and Local Operators
Table N.4.1.1 - Energy Drinks Consumption By Pack Mix - Volume, 2004-2008F
Table N.5.1 - Energy Drinks Distribution: Off-Premise v On-Premise, 2004-2008F
Table N.6.1 - Energy Drinks Leading Trademark Owners, 2003-2007
Table N.6.2 - Energy Drinks Leading Local Operators, 2003-2007
- SECTION Z – MARKET PARAMETERS
Table Z.1.1 - Population Size and Growth, 1981-2011F
Table Z.1.2 - Population Age Structure, 1990-2010F
Table Z.1.3 - East Europe Population Size and Growth, 1998-2008F
Table Z.1.4 - Economic Indicators, 1999-2009F
Table Z.1.6 - Average Monthly Temperatures (Zagreb), 2003-2007
Table Z.2.1 - East Europe Beverage Consumption Per Capita - Litres Per Capita, 1998-2008F
Table Z.2.2 - East Europe Beverage Consumption Per Capita - % Share, 1998-2008F
Table Z.2.3 - East Europe Beverage Consumption Per Capita - Growth, 1998-2008F