The latest in a series of one-off reports on key industry sectors, developments and issues, this brand new report looks at the complex and fast developing world of value-added dairy drinks.

Value-Added Dairy refers to increasing the value of milk in packaged product presentations that have specialised processing/formulation/additives which play a major role in enhancing and differentiating the product from mainstream competition to the extent that consumers are prepared to pay a premium over conventional product. Such activities can include nutritional fortification, lactose reduction and organic products.

Functional ingredients are those additives used in dairy (and other food) processing that modify and/or enrich the nature of the original material. In a contemporary fashion this has become synonymous with health and therapeutic benefits delivered by the ingredient.

The report provides a global overview of the four dairy sub-categories of white milk, drinking yogurt, flavoured milk and soy before looking some of the current trends in the areas of functional beverages.

The report also looks at the latest trends in product development, a look at packaging in this category and also provides a range of case studies of products that have entered the market in recent times.

This report is of interest to all those in the dairy industry, and anyone involved in NPD in other drinks categories.