Canadean Russia Beer Market Insights Report 2011
Executive Summary
Section 1 Market Context
MARKET CONTEXT
Market Environment
The Consumer Palate
All Commercial Beverages
Legislation and Taxation
MARKET PARAMETER TABLES
Table 1.1.1 – Population Size and Growth, 1982-2012F
Table 1.1.2 – East Europe Population Size and Growth, 2001-2011F
Table 1.2 – Economic Indicators, 2002-2012F
Table 1.3 – Average Monthly Temperatures (Moscow), 2005-2009
Table 1.4.1 – East Europe Beverage Consumption Per Capita, Litres Per Capita, 2001-2011F
Table 1.4.2 – East Europe Beverage Consumption Per Capita, % Share, 2001-2011F
Table 1.4.3 – East Europe Beverage Consumption Per Capita, Growth, 2001-2011F
LEGISLATION AND TAXATION TABLES
Table 1.5.1 – Taxation Base
Table 1.5.2 – Historical Excise Rates of Beer
Table 1.5.3 – Legal Controls on Beer
Table 1.5.4 – Tax Burden on Beer @ 5% Abv, 2010
Section 2 Market Background Briefing
MARKET BACKGROUND BRIEFING
Table – Beer Definitions by Type - Local Segmentation
Table – Beer Definitions by Type - Standard Price Segmentation
Table – Beer Definitions by Type - Alcoholic Strength
Table – Beer Definitions by Type - Speciality Beer
Table – Beer Definitions by Type - Local, National and International
Section 3 Market Update
MARKET UPDATE
Key Facts
MARKET COMMENTARY
Current and Emerging Trends
Outlook
Imports and Exports
Segmentation
BRANDS
Table – Top Ten Beer Brands, Volume, 2008-2010
Table – Top Ten International Premium and Superpremium Beer Brands, Volume, 2008-2010
Table – Licensed Brand Owners and Licensees
Brand Analysis
Private Label/Private Label Producers
New Products Activity
INDUSTRY STRUCTURE
Chart – Leading Brewers/Importer, 2010
Brewers
PACKAGING
Chart – Beer Consumption by Pack Material/Type, 2010
Packaging Trends
CHANNEL ANALYSIS
Chart – Beer Distribution by Channel, 2010
Chart – Beer Consumption by Price Segment, 2010
Market Valuation and Pricing
Table – Beer Market Valuation (Local Currency), 2009-2011F
Distribution Trends
DISTRIBUTION AND PRICING TABLES
Table 3.4.1 – Outlet Universe for Beer, Number/% Share, 2006-2010
Table 3.4.2 – Outlet Universe for Beer by Turnover, Number/% Share, 2006-2010
Table 3.5.1 – Leading Retail Groups for Beer – Number/% Share, 2006-2010
Table 3.5.2 – Leading Retail Groups for Beer – Turnover/% Share, 2006-2010
Table 3.8 – Leading Importers and Distributors, 2010
Table 3.9 – Trade Margin Build-Up Model, 2009
Table 3.10 - Beer Consumption by Type/Brand - Tmave/Polotmave, 2006-2010
Table 3.10.1 – Selected Consumer Beer Prices – Off-Premise, 2009-2011
Table 3.10.2 – Selected Consumer Beer Prices – On-Premise, 2009-2011
DATA TABLES
Commercial Beverage Consumption Per Capita, Litres, 2000-2011F
Commercial Beverage Consumption Per Capita, % Share, 2000-2011F
Commercial Beverage Consumption Per Capita, Growth, 2000-2011F
Commercial Beverage Consumption, Million Litres, 2000-2011F
Alcoholic Beverage Consumption – Litres of Pure Alcohol (LPA) Per Capita, 2000-2011F
Beer Production/Trade/Consumption, Volume, 2000-2011F
Beer Production/Trade/Consumption, Growth, 2000-2011F
Consumption of FABs and Cider, 1999-2011F
Beer Foreign Trade by Country (Imports), 2007-2011F
Beer Foreign Trade by Country (Exports), 2007-2011F
Beer Market Valuation (Local Currency), 2009-2011F
Beer Consumption by Local Definition, 2007-2011F
Beer Consumption by Standard Price Segmentation, 2007-2011F
Beer Consumption by Alcoholic Strength, 2007-2011F
Beer Consumption by Type, 2007-2011F
Beer Consumption by Geographic Scope, 2007-2011F
Beer All Trademarks, 2006-2010
Beer Brands by Local Definition, 2006-2010
Beer Brands by Standard Price Segmentation, 2006-2010
Beer Brands by Alcoholic Strength, 2006-2010
Beer Brands by Type, 2006-2010
Imported Beer Brands by Origin, 2006-2010
Licensed Beer Brands, 2006-2010
Beer Trademark Owners, 2006-2010
Beer Local Operators, 2006-2010
Beer Leading Brewers/Importers, 2006-2010
Beer Consumption by Pack Mix: Refillability/Type/Material/Size, 2007-2011F
Beer Distribution: On-Premise v Off-Premise, 2007-2011F
Section 4 Brewer Profiles
BREWER PROFILES
BALTIKA BREWERIES (BBH Russia)
Ownership/Shareholders
Company History
Baltika Breweries
Strategic Information
Company Data
Table - BBH Production History, 000s HL, 2006-2010
Table - Breweries, Capacity, 000s
Table - BBH Full Brand List, ABV%, Pack Type
Table - BBH Russia Brand Volumes, 2006-2010
EFES RUSSIA
Ownership/Shareholders
Company History
Strategic Information
Company Data
Table - Efes Production History, 000s HL, 2006-2010
Table – Breweries, Capacity, 000s HL
Table - Efes Full Brand List, ABV%, Pack Type
Table – Efes Russia Brand Volumes, 2006-2010
HEINEKEN BREWERY (Russia)
Ownership/Shareholders
Company History
Strategic Information
Company Data
Table – Heineken Brewery (Russia) Production History, 000s HL, 2006-2010
Table – Breweries, Capacity, 000s HL
Table - Heineken Full Brand List, ABV%, Pack Type
Table – Heineken Brewery (Russia) Brand Volumes, 2006-2010
OCHAKOVO
Ownership/Shareholders
Company History
Strategic Information
Other Beverage Interests
Company Data
Table - Ochakovo Production History, 2006-2010
Table - Breweries, Capacity, 000s HL
Table - Ochakovo Full Brand List, ABV%, Pack Type
Table - Ochakovo Brand Volumes, 2006-2010
SABMILLER RUS (Kaluga)
Ownership/Shareholders
Company History
Strategic Information
Company Data
Table - SABMiller Rus Production History, 2006-2010
Table – Breweries, Capacity, 000s HL
Table - SABMiller Rus Full Brand List, ABV%, Pack Type
Table – SABMiller Rus Brand Volumes, 2006-2010
SUN INBEV
Ownership/Shareholders
Company History
Strategic Information
Company Data
Table – Sun InBev Production History, 000s HL, 2006-2010
Table – Breweries, Capacity, 000s HL
Table – Sun InBev Full Brand List, ABV%, Pack Type
Table – Sun InBev Russia Brand Volumes, 2006-2010
SMALLER BREWERS (Brands, Volume, Comment)
Afanasiy Pivo
Ajan
Barnaulskiy Beer Plant
Buket Chuvashyi
Moscovskaya Brewery
Tapi
Tomskoe Pivo
Methodology
Beer Attributes Definitions
Product Definitions
Packaging Definitions
Glossary
Map