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Emerging Trends & Growth Opportunities in Energy Drinks: Shots, Flavour Trends & Forecasts to 2015
An assessment of the energy drinks market including key market overviews and case studies of energy shots brands
Product Code ENERGY_TRENDS
Pages 59
Published 28/11/2010
  
Price  £1,950  
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  • NEW from Canadean
  • Essential reading for energy drinks and soft drinks professionals
  • Provides an assessment of emerging trends and growth opportunities in the energy drinks market and forecast growth to 2015
  • Includes global [1] and key country market overviews
  • Includes case studies of energy shot brands
  • Energy drinks strongly outperforming the soft drinks market in almost all regions
  • Constant innovation serving to stimulate demand
  • Mixed flavour variants forecast to record highest growth in 2010
  • Private Label making increasing inroads
  • Energy shots aiding category value as Horeca challenges persist in many countries
  • Packaging upsizing trend slowing

These are just some of the key highlights identified in Canadean's new report - Emerging Trends & Growth Opportunities in Energy Drinks: Shots, Flavour Trends & Forecasts to 2015.  Available in Acrobat PDF format and using a combination of textual analysis and charts, the report provides an overview of the latest developments in the energy drinks market. It discusses regional differences and assesses market growth to 2015.  Key flavours, brands/players and pricing are examined at a global level [1].  Individual country profiles are provided for ten key markets (Austria, France, Germany, Netherlands, Spain, United Kingdom, Poland, Russia, Japan, USA) together with case studies on nine energy shots brands (Red Bull Energy Shot, 5 Hour Energy, Stacker2 6 Hour Power, Monster, Lucozade Alert Plus, Quick Energy, Rockstar, Target, Relentless).

  • Exec summary analysing:
    • Energy drinks in context
    • Growth trends, drivers and regional differences
    • Segmentation – juice, flavour, coffee and tea + energy, low calorie
    • Key brands & players, including global top ten ranking [1]
    • Distribution profile
    • Marketing/Pricing
    • Regulatory issues
    • Forecast growth to 2015
  • Accompanied by charts showing global energy drinks [1]:
    • Volume, 2007-2010F
    • Key pack type/material/size, 2010F
    • Top five flavours, 2009
    • Price per litre by channel, 2009-2010F
    • Indexed growth, 2009-2015F
  • 10 key country profiles with commentary on emerging trends and including charts showing volume 2007-2010F, indexed growth 2009-2015F, top five flavours 2009 (where applicable)
  • 9 case studies of energy shot brands

[1] 56 markets

 
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Canadean Ltd has over 30 years of experience researching the international beverage industry, covering all commercial drinks but specialising in soft drinks, beer, dairy drinks and beverage packaging.

Our unique approach ensures that we offer a comprehensive analysis of the global beverage market.

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