Packaged water actually suffered a significant slowdown in its annual rate of development, after volumes rose by over 9% in 2011. However, the institutional sector, which includes schools, maintained a similar level of development in both years. But at just 70 million litres, volumes here remain tiny in a national market that reaches almost 4 billion litres. In comparison, sales of carbonates through institutions did actually fall in 2012, but only by a minute amount. Moreover, although consumption of such drinks is officially discouraged in schools, in reality, the observation of the nutritional guidelines varies by establishment. Some have adopted and strictly enforce the regulations, while others do not follow them at all. There is also the problem that all manner of food and beverages can be readily bought from stores and unlicensed sellers in close proximity to these institutions.

One related side-effect of the nutritional guideline policy is that there has been a trend in favor of smaller pack types. Increased usage of 20cl and 25cl cartons and glass bottles, for example, significantly exceeded total soft drinks market growth last year as it did for 25cl, 33cl and 50cl PET bottles. Producers are actively following a strategy of developing smaller packages. Children may still be consuming drinks with high calorie content, but at least consumed smaller measures.

An alarming feature of this obesity concerned nation, however, is that low calorie drinks are actually losing public support. They now account for just over 6% of total soft drinks volume (excluding packaged water), down from almost 7% in 2011. This is a very low contribution indeed. Canadean can reveal that this compares with a 27% share for low calorie soft drinks just north of the border in the United States, and over 20% across Western Europe. Low calorie drinks are not only losing market share in Mexico, they are actually shedding volume. Despite the obesity issue, low calorie content is not generally seen as a valuable attribute in many soft drinks. This suggests that consumer product education is in serious need of re-enforcement if the country is to successfully combat the issue of obesity once and for all.

Packaged water actually suffered a significant slowdown in its annual rate of development, after volumes rose by over 9% in 2011. However, the institutional sector, which includes schools, maintained a similar level of development in both years. But at just 70 million liters volumes here remain tiny in a national market that reaches almost 4 billion liters. In comparison, sales of carbonates through institutions did actually fall in 2012, but only by a minute amount. Moreover, although consumption of such drinks is officially discouraged in schools, in reality, the observation of the nutritional guidelines varies by establishment. Some have adopted and strictly enforce the regulations, while others do not follow them at all. There is also the problem that all manner of food and beverages can be readily bought from stores and unlicensed sellers in close proximity to these institutes.

One related side effect of the nutritional guideline policy is that there has been a trend in favor of smaller pack types. Increased usage of 20cl and 25cl cartons and glass bottles, for example, significantly exceeded total soft drinks market growth last year as it did for 25cl, 33cl and 50cl PET bottles. Producers are actively following a strategy of developing smaller packages. Children may still be consuming drinks with high calorie content, but at least this is being undertaken in smaller measures.

An alarming feature of this obesity concerned nation, however, is that low calorie drinks are actually losing public support. They now account for just over 6% of total soft drinks volume (excluding packaged water), down from almost 7% in 2011. This is a very low contribution indeed. Canadean can reveal that this compares with a 27% share for low calorie soft drinks just north of the border in the United States, and over 20% across Western Europe. Low calorie drinks are not only losing market share in Mexico, they are actually shedding volume. Despite the obesity issue, low calorie content is not generally seen as a valuable attribute in many soft drinks. This suggests that consumer product education is in serious need of re-enforcement if the country is to successfully combat the issue of obesity once and for all.

Take Home Ice Cream took the majority share of the market in 2012 in both value and volume terms, with a 58.1% and 55.6% share respectively. Impulse Ice Cream followed, with a value share of 21.7% and a volume share of 28.3%, and Artisanal Ice Cream made up the rest of the sector, with a 20.2% value and a 16.0% volume share for the same year.

Artisanal Ice Cream will show the most growth of the three categories over the next five years, with both value and volume growing ahead of the sector as a whole, at CAGRs of 2.3% and 3.8% respectively, to 2017.

In the same period, Take Home Ice Cream will grow more than Impulse Ice Cream in terms of both value and volume, with a value CAGR of 2.2% and volume CAGR of 3.7% to Impulse Ice Cream’s value CAGR of 2.0% and volume CAGR of 3.5% between 2012 and 2017.

Hypermarkets & Supermarkets and Convenience Stores grow at the expense of Food & Drink Specialists

Both Hypermarkets & Supermarkets and Convenience Stores have gained share of the sector in recent years, whilst other channels, such as “Dollar” Stores, Variety Stores & General Merchandise Retailers have shown little or no change in share. The increase in share of these two mainstream channels has however, resulted in a significant loss of share by Food & Drink Specialists. 

Impulse Ice Cream held the largest value and volume share of the Ice Cream sector in 2012, of 56.8% and 46.4% respectively, and is projected to witness the joint largest value and volume CAGRs of 6.0% and 6.7% respectively in 2012-2017. Dairy-based Impulse Ice Cream will drive this growth. Take-Home Ice Cream meanwhile had the third largest value share, of 20.0%, and second largest volume share, of 31.2% in 2012.

Artisanal Ice Cream held the second largest value share, of 23.2%, and the third largest volume share, of 22.4% in 2012, and is forecast to witness strong value and volume CAGRs of 5.8% and 6.6% in 2012-2017 respectively, just behind those of Impulse Ice Cream and Take-Home Ice Cream.

Food & Drinks Specialists remain the most valuable

Food & Drinks Specialists continue to hold first place in terms of Distribution Channel shares in the Mexican Ice Cream sector, despite a slight decrease in share. Convenience Stores have the second largest share of the sector and showed the strongest increase in share, while Hypermarkets & Supermarkets held third place in terms of share and, like Food & Drinks Specialists, witnessed a slight decrease in share of the sector.

Vending Machines hold fourth place, followed by “Dollar Stores”, Variety Stores & General Merchandise Retailers in fifth place, while neither Distribution Channel witnessed any significant change in share of the Ice Cream sector in Mexico. Cash & Carries & Warehouse Clubs hold minimal volume in the sector and showed no change in share. 

Take Home Ice Cream took the majority share of the sector in 2012, with a value share of 51.3% and volume share of 66.8%. Impulse Ice Cream came in second place with 29.3% value and 21.4% volume shares, and Artisanal Ice Cream made up the remainder of the sector, with a value share of 19.4% and a volume share of just 11.8% in 2012.

Retaining its hold over the sector, Take Home Ice Cream will show the largest growth to 2017, with a value CAGR of 2.4% and volume CAGR of 2.8%. Continuing the pattern, Impulse Ice Cream will grow at CAGRs of 2.2% and 2.6% value and volume respectively, with Artisanal Ice Cream’s growth slower, with a value CAGR of 1.6% and volume CAGR of 2.2%.

Hypermarkets & Supermarkets and Convenience Stores show ample growth

Hypermarkets & Supermarkets have taken the largest share of the Netherlands Ice Cream sector in the past few years and have continued to increase this share considerably in the same period. Convenience Stores have also shown a noticeable rise in share recently, at almost the same pace as Hypermarkets & Supermarkets. 

The Ready Meals category is by far the largest in the Mexican Prepared Meals sector, with a value share of 66.9% and volume share of 56.6% in 2012, followed by the Meal Kits category with a 2012 value share of 19.9% and volume share of 32.0%, with the Pizza category in third place with a value share of 13.2% and volume share of 11.4% in 2012.

This pattern of Ready Meals standing out ahead of Meals Kits, followed by Pizza, is also true in terms of the forecast CAGR for 2012-2017 for each category in the Mexican Prepared Meals sector. Ready Meals will have a value CAGR of 1.8% and a strong volume CAGR of 3.0%, Meals Kits will witness a value CAGR of 1.4% and a volume CAGR of 2.3%, and Pizza is projected to have a smaller value CAGR of 0.5% and a volume CAGR of 1.6%.

While opportunities exist to provide time-saving meals to busy Mexican consumers with growing disposable incomes, the Prepared Meals sector actually has one of the slowest value and volume growth rates of the Food industry in Mexico. Marketers of Prepared Meals face a difficult task in convincing Mexican consumers that their products are convenient, tasty and healthy.

Convenience Stores are still the most valuable and have continued to grow

Among the Distribution Channels of the Mexican Prepared Meals sector, Convenience Stores have continued to grow and retain first place in terms of share, with Hypermarkets & Supermarkets growing at a similar rate and remaining in second place in terms of share of the Prepared Meals sector.

Food & Drinks Specialists grew at a slightly slower rate than Convenience Stores and Hypermarkets & Supermarkets, and remain in third place with less than half the Prepared Meals sector share of Hypermarkets & Supermarkets and a quarter the share of Convenience Stores.

The sector share of the Cash & Carries & Warehouse Clubs Distribution Channel witnessed little change and continues to hold a minimal share of the Mexican Prepared Meals sector. 

By far, the largest category of the sector is Ready Meals, with value and volume shares of 76.3% and 84.4% respectively for 2012, thanks to the rise in popularity of Chilled Ready Meals and Frozen Ready Meals. The category is showing no sign of slowing down over the next five years, growing ahead of the sector in terms of both value and volume, with CAGRs of 4.7% and 3.3% respectively.

Both Meal Kits and Pizza have not proved to be quite so popular in the Japanese market, with Pizza faring slightly better in 2012, with respective value and volume shares of 18.1% and 7.9% to Meal Kits’ 5.5% and 7.7% value and volume shares for the same year. The two categories will record a value CAGR of 2.7% each and volume CAGR of 1.2% each between 2012 and 2017. 

Hypermarkets & Supermarkets lead the gain in share of popular channels in the past few years

A number of channels have gained a share of the Japanese Prepared Meals sector in recent years, with Hypermarkets & Supermarkets ahead of the others, such as Convenience Stores and Department Stores, which have gained equal share to one another in the same period.

In the Dutch Bakery and Cereals sector overall, Bread and Rolls has the largest value share of 36.9% and volume share of 45.4%, followed by Cookies (Sweet Biscuits) with a value share of 17.5% and a volume share of 18.3%, and Breakfast Cereals with a value share of 14.0% and a volume share of 10.9%.

In terms of value growth during 2012-2017, Morning Goods is forecast to have the largest CAGR, of 3.2%, followed by Energy Bars with a CAGR of 3.1% and Breakfast Cereals with a CAGR of 2.4%. Meanwhile, volumes are projected to witness stronger growth in 2012-2017, with Cookies (Sweet Biscuits) forecast to have a significant volume CAGR of 5.0%, followed by Dough Products with a CAGR of 4.9% and Energy Bars with a CAGR of 4.2%.

Hypermarkets & Supermarkets remain the most valuable, Convenience Stores grow the fastest

Hypermarkets & Supermarkets is the Dutch Distribution Channel with the largest share of the Bakery and Cereals sector, with more than twice the value of the second largest Distribution Channel, Food & Drinks Specialists, and the third largest Distribution Channel, Convenience Stores, which showed the most growth in the sector. 

In terms of growth, Hypermarkets & Supermarkets and “Dollar Stores”, Variety Stores & General Merchandise Retailers were the second and third-fastest growing channels, with growth just short of that recorded by Convenience Stores. 

Chocolate held the majority share of the sector in 2012, with value and volume shares of 72.3% and 72.4% respectively, with Sugar Confectionery taking 21.1% and 25.6% value and volume shares, and Gum making up the rest of the sector, with a value share of 6.7% and volume share of just 2.0%.

With these figures, it is perhaps not surprising that the least popular category, Gum, will display the lowest growth of the sector to 2017, with a value CAGR of 1.0% and volume CAGR of 0.7%.

In contrast, Sugar will show the most growth, ahead of the sector in terms of both value and volume, for the same period, with a value CAGR of 1.4% and volume CAGR of 0.9%. The firmly established Chocolate category will grow at a value CAGR of 1.2% and volume CAGR of 0.8% to 2017. 

Both Hypermarkets & Supermarkets and Food & Drink Specialists have gained a spectacular share of the channel in recent years

Hypermarkets & Supermarkets were the largest distribution channel for Confectionery in Sweden in 2012, holding a market share almost twice the size of the second-largest distribution channel, Convenience stores. Food & Drinks Specialists were the third largest channel.