
Wisdom Database

Wisdom was launched in 2005 and heralded a major change in the way Canadean delivers information to our clients. Wisdom goes beyond delivering pure numbers, it enables the user to interrogate the data leading to deeper insights and understanding.
Wisdom is a multidimensional, attribute based database. This means that the data can be viewed in a totally flexible way, as each item is classified according to different attributes. This data can then be viewed according to the user’s needs, rather than a pre-determined report table.
Web-based access for easy use and continuous updating
Wisdom is a web-based service which enables the user to log in anywhere, at any time. It does not require a database to be loaded onto the user’s server or computer. Wisdom is also 'live' and is uploaded automatically as and when new Canadean data becomes available.
Services and Products
All of Canadean’s core services are accesible via Wisdom:
- annual soft drinks country and global databases
- annual beer country and global databases
- quarterly soft drinks databases
- global beverage packaging service
- global BevCon Trends database
- global dairy drinks database
The database is designed to help beverage industry professionals make better decisions.