AMSTERDAM, Wednesday 26th & Thursday 27th May 2010 at the Hilton Amsterdam Hotel

2009 was a dramatic year for the global beer industry.  Not only did the industry have to weather the economic storms unleashed by the collapse of Lehman Brothers and the crisis in the global banking system, it also witnessed a dramatic reshaping of the competitive landscape as the effects of the acquisition of S&N by Carlsberg and Heineken, and of Anheuser-Busch by InBev were felt.  Just four companies, Anheuser-Busch InBev, SABMiller, Heineken and Carlsberg now account for around 45% of total global beer consumption. Heineken’s recently announced acquisition of FEMSA suggests that the appetite for acquisition may not yet be sated.

The second decade of the 21^st Century holds many challenges: increasing health concerns, ever stricter drink-driving legislation, the continuing competitive threat from other beverages and the increasing power of retailers amongst them. Against this background, Canadean's 7th International Beer Strategy Conference offered delegates the ideal opportunity to learn more about current issues and trends and the chance to debate these issues with other industry leaders and experts.

The programme included a combination of keynote 'round table' discussions and classic speaker sessions with an impressive list of top level speakers. View full programme here.

Read Post Conference Press Release here >