|
Flavour innovations boost beer sales in Serbia - Beer - 2011 |
14/05/12 |
2011 saw a 2% growth in beer consumption in Serbia according to the latest Canadean research. Warmer weather and new flavours (i.e. lemon), coupled with permanent pack promotions, encouraged consumers to favour the beverage. Over the next five years continual small growth is forecast as international companies globally advertise their beers through sporting event affiliations. A stronger performance is inhibited by stricter drink-driving policy implementation. Source: Canadean Serbia Global Beverage Forecasts
|
|