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Ocean Spray launches new beverages - Soft drinks - 2008    05/11/08
Global beverage market intelligence - soft drinks reports - beer industry reports - beverage packaging reports - dairy drinks reports

Ocean Spray has unveiled two new beverages which will be sold on-premise and can be used as mixers or drinks in their own right.

The firm's new Cranergy Energy Juice Drink includes green tea extract for "a natural lift", while both it and Ruby Red Grapefruit Juice Drink will be available in BarPac bottles.

It is thought the packaging makes it easier for people to open and store the beverages.

Keith Benoit, director of special markets for Ocean Spray, said the company was working to create "versatile beverage solutions that meet the needs of every palate".

He added: "The introduction of Cranergy and Ruby Red Grapefruit Juice Drink BarPac bottles help facilitate consumer demand for delicious and unique drinks and help operators boost profit margin."

It was recently revealed that Mile High Drinks is launching a new antioxidant beverage in the UK market.

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