Coca-Cola India has launched its Thumbs up Thunder Wheels digital campaign, providing consumers with the opportunity to win a motorbike every hour for the next 45 days.
Nine-digit codes are hidden beneath the tops of 200 ml and 300 ml returnable glass bottles and of 500 ml, 600 ml 1.25, 1.5, two and 2.25 litre plastic bottles of Thumbs Up.
Consumers then send this nine digit code in a text and a computer will randomly select those who are the lucky winners of the Suzuki GS150R motorbikes.
One Hayabusa superbike is also to be won during the entire offer period.
Anand Singh, director of marketing at Coca-Cola India, said: "Coca-Cola in India has always believed in adding excitement, refreshment and fun into the lives of its consumers."
"I am confident that our consumers would find the [new] initiative extremely appealing," she added.
Last month, Coca-Cola India announced that its Open Happiness advertising campaign was to feature Bollywood star Imran Khan.
Posted by Dawn Edwards
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