UK pubs are receiving promotional merchandise from Wells & Young's Bombardier beer in the run up to St George's Day.
Included in the kits are wobbling pump-clips, balloons, tent cards and competitions giving punters the opportunity to win trips to the Great British Beer Festival, the Morning Advertiser reports.
"Every year, St George's Day has grown and last year our stockists sold more Bombardier in St George's Day week than ever before," Chris Lewis, marketing director at Wells & Young's, told the newspaper.
Five thousand poster sites across the UK will show adverts of the beer at the centre of a coat of arms including pictures of other English icons.
According to the Bombadier website, the beer is brewed with the "ripest hops and more malt per pint" than other premium beers.
It also comprises of natural mineral water that the brewer gets from its accredited well.
The beer comes in three different versions - Wells Bombadier, Wells Bombadier Burning Gold, Wells Bombadier Satanic Mills, with the latter is said to have coffee and blackberry aromas and a smoky finish.
Posted by Jessica Davies
Beer Reports - click here for the latest global
beer industry research